Brand page · Hobbies & Creative Arts · United Kingdom
Strings Direct: 94.3k visits a month, 30 active Meta ads, Gravity score 609.
Strings Direct — Strings Direct is an online retailer that sells guitar strings and related accessories for various instruments including electric guitar, acoustic guitar, bass guitar, ukulele, banjo, mandolin, and orchestral strings. In September 2026 stringsdirect.co.uk drew an estimated 94.3k visits, down 4% on the month before. It ranks #100 of 6,836 Hobbies & Creative Arts brands in United Kingdom and holds a 4.9 Trustpilot rating over 52,419 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 285 peers: Hobbies & Creative Arts brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Strings Direct is an online retailer that sells guitar strings and related accessories for various instruments including electric guitar, acoustic guitar, bass guitar, ukulele, banjo, mandolin, and orchestral strings.
01 · Traffic
How much traffic Strings Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Strings Direct drew an estimated 94.3k visits in September 2026, down 4% on the month before and up 16% over three months.
- Worldwide#98,465of 4.5m sites · Top 5%
- In United Kingdom#5,112of 192k sites · Top 5%
- Hobbies & Creative Arts, worldwide#1,898of 136,278 brands · Top 5%
- Hobbies & Creative Arts, United Kingdom#100of 6,836 brands · Top 5%
94.3k
estimated visits in September
1 mo ▼ −3.5%4 mo ▲ +16.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Strings Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Strings Direct holds 4.9 out of 5 on Trustpilot over 52,419 reviews, 35 of them in the last twelve months: 96% of customers give five stars and 0% one star. That volume places Strings Direct in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%. On Google, Strings Direct scores 4.8 over 28 reviews.
Musical Instrument Repair Shop Guitar Store Music Store Audio Visual Equipment Supplier Musical Instrument Store Stringed instrument maker
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Strings Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Strings Direct sells on Shopify, 80% of its catalogue in stock. The best seller is D'Addario EJ16 Phosphor Bronze 12-53 Acoustic Guitar Strings, Light, at £10.99, followed by Ernie Ball 2223 Super Slinky 9-42 Electric Guitar Strings and Ernie Ball Plain Steel 10 (.010") Single Guitar String.
#1D'Addario EJ16 Phosphor Bronze 12-53 Acoustic Guitar Strings, LightStrings Direct£10.99In stock
#2Ernie Ball 2223 Super Slinky 9-42 Electric Guitar StringsStrings Direct£8.99In stock
#3Ernie Ball Plain Steel 10 (.010") Single Guitar StringStrings Direct£1.29In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Strings Direct in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 14% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$29.11
- Currency
- GBP
04 · Ads
What Strings Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Strings Direct runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Subscribe Now!Strings Direct4 Oct 2026image
Subscribe Now!Strings Direct28 Sept 2026image
UK's No. 1 Strings SpecialistStrings Direct20 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Music Factory t/a Strings Directverified
Text ad20 Oct 2026Music Factory t/a Strings Directverified
Text ad20 Oct 2026Music Factory t/a Strings Directverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Strings Direct.
The creators who tag @stringsdirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @stringsdirect on Instagram, led by Danny Bigland (21.3k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDanny Bigland@db16lnd · 🇬🇧 GB | Music concerts dance Creator | 21.3k | 0.2% | 1 | Tagged @stringsdirect |
06 · Competitors according to Gravity
Who Strings Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Strings Direct among Hobbies & Creative Arts brands in United Kingdom. The closest is Northwest Guitars, then Regent Sounds, guitarstringsandthings.co.uk, Pedal Jungle, Armstrong Music, Saint Guitars.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Northwest Guitarsnorthwestguitars.co.uk | |||||||
| Regent Soundsregentsounds.com | |||||||
| guitarstringsandthings.co.ukguitarstringsandthings.co.uk | |||||||
| Pedal Junglepedaljungle.com | |||||||
| Armstrong Musicarmstrongmusic.co.uk | |||||||
| Saint Guitarssaintguitars.com |
07 · Company
The company behind Strings Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Strings Direct is a company based in Essex, United Kingdom, on a domain registered in January 1999. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Essex
- Founded
- Data not available
- Domain registered
- 26 Jan 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- stringsdirect.co.uk · Shopify · GBP
- Catalogue
- 480 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Strings Direct
What people ask Google about Strings Direct.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Strings Direct legit or a scam?
According to Gravity by Benchr, Strings Direct is a brand based in Essex, United Kingdom: its website has existed since January 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 5,954 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Strings Direct?
Customers rate Strings Direct 4.9 out of 5 on Trustpilot over 52,419 reviews, 35 of them in the last twelve months: 96% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Strings Direct scores 4.8 over 28 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Strings Direct?
Strings Direct is an online retailer that sells guitar strings and related accessories for various instruments including electric guitar, acoustic guitar, bass guitar, ukulele, banjo, mandolin, and orchestral strings. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Musical Instrument & Orchestra Accessories making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Strings Direct cost?
Strings Direct's best seller, D'Addario EJ16 Phosphor Bronze 12-53 Acoustic Guitar Strings, Light, sells £10.99 on stringsdirect.co.uk. 80% of the catalogue is in stock. Gravity does not track prices daily: check stringsdirect.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Strings Direct promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Strings Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check stringsdirect.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Strings Direct?
Strings Direct sells on its own website, stringsdirect.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Strings Direct?
Gravity by Benchr records a company based in Essex, United Kingdom, whose domain was registered in 1999, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Strings Direct doing well?
Yes. Gravity by Benchr estimates about 94,300 visits to stringsdirect.co.uk in September 2026, down 4% in a month and up 16% over three months. Strings Direct ranks #100 of 6,836 Hobbies & Creative Arts brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Strings Direct use?
Gravity by Benchr identifies stringsdirect.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Strings Direct's ad budget?
Gravity by Benchr does not publish a spend figure for Strings Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United Kingdom?
Among Hobbies & Creative Arts brands in United Kingdom in the Gravity by Benchr index, Strings Direct ranks #100 of 6,836 by estimated traffic. Its closest competitors on the same market are Northwest Guitars, Regent Sounds, guitarstringsandthings.co.uk, Pedal Jungle and Armstrong Music. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Strings Direct.