Brand page · Books · Italy
Subito: 46.9m visits a month, 121 active Meta ads.
Subito — Subito is an Italian classifieds website and re-commerce platform that allows users to buy and sell items online. The platform facilitates transactions across 38 categories including vehicles, real estate, and various goods. In September 2026 subito.it drew an estimated 46.9m visits, up 6% on the month before. It ranks #1 of 426 Books brands in Italy and holds a 4.6 Trustpilot rating over 435,490 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 22 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Subito is an Italian classifieds website and re-commerce platform that allows users to buy and sell items online. The platform facilitates transactions across 38 categories including vehicles, real estate, and various goods.
01 · Traffic
How much traffic Subito gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Subito drew an estimated 46.9m visits in September 2026, up 6% on the month before and up 16% over three months.
- Worldwide#461of 4.5m sites · Top 1%
- In Italy#13of 138k sites · Top 1%
- Books, worldwide#10of 53,824 brands · Top 1%
- Books, Italy#1of 426 brands · Top 1%
46.9m
estimated visits in September
1 mo ▲ +5.6%4 mo ▲ +15.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Subito.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Subito holds 4.6 out of 5 on Trustpilot over 435,490 reviews, 112,824 of them in the last twelve months: 79% of customers give five stars and 5% one star. That volume places Subito in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Subito scores 4.6 over 597 reviews.
Online Marketplace
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Subito sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Subito's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Subito in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Subito is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Subito runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Lo sapevi? Su Subito c'è un programma che premia quello che fai! 🎁 Si chiama SubitoPiù: accumuli punti con le tue attività su Subito e li tSubito13 Oct 2026video
Lo sapevi? Su Subito c'è un programma che premia quello che fai! 🎁 Si chiama SubitoPiù: accumuli punti con le tue attività su Subito e li tSubito13 Oct 2026video
Lo sapevi? Su Subito c'è un programma che premia quello che fai! 🎁 Si chiama SubitoPiù: accumuli punti con le tue attività su Subito e li tSubito13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad22 Oct 2026SUBITO.it SRLverified
Text ad22 Oct 2026SUBITO.it SRLverified
Text ad22 Oct 2026SUBITO.it SRLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Subito.
The creators who tag @subito_it on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @subito_it on Instagram, led by BC CAR STORE (12.2k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBC CAR STORE@bccarstore · 🇮🇹 IT | Automotive mobility Creator | 12.2k | 0.1% | 9 | Tagged @subito_it |
06 · Competitors according to Gravity
Who Subito competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Subito among Books brands in Italy. The closest is AnnunciAnimali, then Automobile, AutoScout24, mobile.de, sauto.cz, sprzedajemy.pl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AnnunciAnimaliannuncianimali.it | |||||||
| Automobileautomobile.it | |||||||
| AutoScout24autoscout24.it | |||||||
| mobile.demobile.de | |||||||
| sauto.czsauto.cz | |||||||
| sprzedajemy.plsprzedajemy.pl |
07 · Company
The company behind Subito.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Subito is a company based in Italy, on a domain registered in July 1999. It employs about 467 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- 30 Jul 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 467 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- subito.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Subito
What people ask Google about Subito.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Subito a legit company?
According to Gravity by Benchr, Subito is a brand based in Italy: its website has existed since July 1999, its Trustpilot profile is claimed by the brand, it employs 467 people on LinkedIn, it has 134,871 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Subito reviews: is it worth it?
Customers rate Subito 4.6 out of 5 on Trustpilot over 435,490 reviews, 112,824 of them in the last twelve months: 79% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Subito scores 4.6 over 597 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Subito?
Subito is an Italian classifieds website and re-commerce platform that allows users to buy and sell items online. The platform facilitates transactions across 38 categories including vehicles, real estate, and various goods. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification.
Is there a Subito discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Subito advertises on Facebook and Instagram and on Google, where its offers often run. Check subito.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Subito?
Gravity by Benchr records a company based in Italy, whose domain was registered in 1999, with 467 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Subito doing well?
Yes. Gravity by Benchr estimates about 46,882,100 visits to subito.it in September 2026, up 6% in a month and up 16% over three months. Subito ranks #1 of 426 Books brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Subito spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Subito on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in Italy?
Among Books brands in Italy in the Gravity by Benchr index, Subito ranks #1 of 426 by estimated traffic. Its closest competitors on the same market are AnnunciAnimali, Automobile, AutoScout24, mobile.de and sauto.cz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Subito.