Brand page · Kitchen & Dining · Singapore
Subminimal: 85k visits a month, 35 active Meta ads, Gravity score 599.
Subminimal — Subminimal is a brand that sells innovative coffee gear, specifically focusing on products like the NanoFoamer milk foamer that creates premium microfoamed milk at home for coffee. In September 2026 subminimal.com drew an estimated 85k visits, down 1% on the month before. It ranks #391 of 25,135 Kitchen & Dining brands in Singapore and holds a 3.4 Trustpilot rating over 43 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 36 peers: Kitchen & Dining brands in Singapore with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Subminimal is a brand that sells innovative coffee gear, specifically focusing on products like the NanoFoamer milk foamer that creates premium microfoamed milk at home for coffee.
01 · Traffic
How much traffic Subminimal gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Subminimal drew an estimated 85k visits in September 2026, down 1% on the month before and up 18% over three months.
- Worldwide#107,736of 4.5m sites · Top 5%
- In United States#35,176of 1.2m sites · Top 5%
- Kitchen & Dining, worldwide#2,608of 145,612 brands · Top 5%
- Kitchen & Dining, United States#391of 25,135 brands · Top 5%
85k
estimated visits in September
1 mo ▼ −1.0%4 mo ▲ +18.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Subminimal.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Subminimal holds 3.4 out of 5 on Trustpilot over 43 reviews, 15 of them in the last twelve months: 60% of customers give five stars and 30% one star. That volume places Subminimal in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Coffee Machine Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Subminimal sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Subminimal sells on Shopify, 95% of its catalogue in stock. The best seller is ShipAid Delivery Guarantee, at SGD 2.00–SGD 20.00, followed by NanoFoamer® and Subscale®.
#1ShipAid Delivery GuaranteeSubminimalSGD 2.00–SGD 20.00In stock
#2NanoFoamer®SubminimalSGD 52.00–SGD 70.00In stock
#3Subscale®SubminimalSGD 70.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Subminimal in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 95% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$38.47
- Currency
- SGD
04 · Ads
What Subminimal is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Subminimal runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since May 2024 (image, text, video).
Your Kitchen's Sweetest Multitasker.Subminimal_2 Oct 2026image
Precision You Can TasteSubminimal_1 Oct 2026video
Precision You Can TasteSubminimal_30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Subminimal Pte. Ltdverified
Image ad21 Oct 2026Subminimal Pte. Ltdverified
Text ad21 Oct 2026Subminimal Pte. Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Subminimal.
The creators who tag @subminimal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @subminimal on Instagram, led by Niche Coffee (170k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNiche Coffee@nichecoffee · 🇺🇸 US | Food cooking nutrition Creator | 170k | 0.2% | 5 | Tagged @subminimal |
06 · Competitors according to Gravity
Who Subminimal competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Subminimal among Kitchen & Dining brands in Singapore. The closest is hurom-europe.com, then CAFISTIQ, Benothailand, Comandante, Mr Butler, tecnora.in.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hurom-europe.comhurom-europe.com | |||||||
| CAFISTIQcafistiq.com | |||||||
| Benothailandbenothailand.com | |||||||
| Comandantecomandantegrinder.com | |||||||
| Mr Butlermrbutlers.com | |||||||
| tecnora.intecnora.in |
07 · Company
The company behind Subminimal.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Subminimal is a company based in Singapore, Singapore, on a domain registered in August 1999.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇬 Singapore · Singapore
- Founded
- Data not available
- Domain registered
- 13 Aug 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- subminimal.com · Shopify · USD
- Catalogue
- 70 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Subminimal
What people ask Google about Subminimal.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Subminimal legit or a scam?
According to Gravity by Benchr, Subminimal is a brand based in Singapore, Singapore: its website has existed since August 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 59,367 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Subminimal?
Customers rate Subminimal 3.4 out of 5 on Trustpilot over 43 reviews, 15 of them in the last twelve months: 60% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Subminimal known for?
Subminimal is a brand that sells innovative coffee gear, specifically focusing on products like the NanoFoamer milk foamer that creates premium microfoamed milk at home for coffee. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Appliance Accessories making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Subminimal prices: how much is it?
Subminimal's best seller, ShipAid Delivery Guarantee, sells from SGD 2.00 to SGD 20.00 on subminimal.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check subminimal.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Subminimal have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Subminimal advertises on Facebook and Instagram and on Google, where its offers often run. Check subminimal.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Subminimal?
Subminimal sells on its own website, subminimal.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Subminimal?
Gravity by Benchr records a company based in Singapore, Singapore, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Subminimal doing well?
Yes. Gravity by Benchr estimates about 85,000 visits to subminimal.com in September 2026, down 1% in a month and up 18% over three months. Subminimal ranks #391 of 25,135 Kitchen & Dining brands in Singapore in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Subminimal use?
Gravity by Benchr identifies subminimal.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Subminimal's ad budget?
Gravity by Benchr does not publish a spend figure for Subminimal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Singapore?
Among Kitchen & Dining brands in Singapore in the Gravity by Benchr index, Subminimal ranks #391 of 25,135 by estimated traffic. Its closest competitors on the same market are hurom-europe.com, CAFISTIQ, Benothailand, Comandante and Mr Butler. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Subminimal.