Brand page · Personal Care · United States
SUBTL: 80.4k visits a month, 36 active Meta ads, Gravity score 573.
SUBTL — Subtl Beauty is a beauty company that creates stackable makeup products designed to simplify daily beauty routines for busy people on the go. In September 2026 subtlbeauty.com drew an estimated 80.4k visits, up 1% on the month before. It ranks #946 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Subtl Beauty is a beauty company that creates stackable makeup products designed to simplify daily beauty routines for busy people on the go.
01 · Traffic
How much traffic SUBTL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SUBTL drew an estimated 80.4k visits in September 2026, up 1% on the month before and down 38% over three months.
- Worldwide#113,130of 4.5m sites · Top 5%
- In United States#36,930of 1.2m sites · Top 5%
- Personal Care, worldwide#5,607of 215,119 brands · Top 5%
- Personal Care, United States#946of 33,626 brands · Top 5%
80.4k
estimated visits in September
1 mo ▲ +1.3%4 mo ▼ −37.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SUBTL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SUBTL holds 3.6 out of 5 on Trustpilot over 8 reviews, 4 of them in the last twelve months: 38% of customers give five stars and 25% one star.
Beauty Supply Store Cosmetics Store Beauty Product Supplier Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SUBTL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SUBTL sells on Shopify, 98% of its catalogue in stock. The best seller is Stak Brush BFF, at US$20.00, followed by Eyeshadow Duos and Cream Concealer.
#1Stak Brush BFFSUBTLUS$20.00In stock
#2Eyeshadow DuosSUBTLUS$20.00In stock
#3Cream ConcealerSUBTLUS$16.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SUBTL in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 100% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$20.00
- Currency
- USD
04 · Ads
What SUBTL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SUBTL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Makeup made easy.SUBTL BEAUTY6 Aug 2026video
Motherhood is a one-handed sport.SUBTL BEAUTY6 Aug 2026video
Getting ready used to be the first thing I skipped. Not anymore.SUBTL BEAUTY6 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Subtl Beauty, Inc.verified
Text ad24 Mar 2026Subtl Beauty, Inc.verified
Text ad11 Feb 2026劉 語 航verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SUBTL.
The creators who tag @subtlbeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @subtlbeauty on Instagram, led by Taylor- UGC Creator❤️ (30.5k followers, 33.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTaylor- UGC Creator❤️@skincareslutt · 🇺🇸 US | Beauty cosmetics skincare Creator | 30.5k | 33.4% | 6 | Tagged @subtlbeauty |
06 · Competitors according to Gravity
Who SUBTL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SUBTL among Personal Care brands in United States. The closest is The Lip Bar, then fwee, Aprés Nail, WowCombo Cosmetics, KOKOIST USA, Chillhouse.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Lip Barthelipbar.com | |||||||
| fweefwee.us | |||||||
| Aprés Nailsecure.apresnail.com | |||||||
| WowCombo Cosmeticswowcombo.com | |||||||
| KOKOIST USAkokoistusa.com | |||||||
| Chillhousechillhouse.com |
07 · Company
The company behind SUBTL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SUBTL is a company based in Pittsburgh, United States, founded in 2017 according to LinkedIn, on a domain registered in May 2017. It employs about 10 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Pittsburgh
- Founded
- 2017, per LinkedIn
- Domain registered
- 3 May 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- subtlbeauty.com · Shopify · USD
- Catalogue
- 146 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SUBTL
What people ask Google about SUBTL.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SUBTL legit?
According to Gravity by Benchr, SUBTL is a brand based in Pittsburgh, United States: its website has existed since May 2017, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 217,404 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is SUBTL?
Subtl Beauty is a beauty company that creates stackable makeup products designed to simplify daily beauty routines for busy people on the go. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SUBTL prices: how much is it?
SUBTL's best seller, Stak Brush BFF, sells US$20.00 on subtlbeauty.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check subtlbeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a SUBTL discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SUBTL advertises on Facebook and Instagram and on Google, where its offers often run. Check subtlbeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SUBTL?
SUBTL sells on its own website, subtlbeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SUBTL?
Gravity by Benchr records a company based in Pittsburgh, United States, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 10 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SUBTL growing?
Not at the moment. Gravity by Benchr estimates about 80,400 visits to subtlbeauty.com in September 2026, up 1% in a month and down 38% over three months. SUBTL ranks #946 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SUBTL use?
Gravity by Benchr identifies subtlbeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SUBTL's ad budget?
Gravity by Benchr does not publish a spend figure for SUBTL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, SUBTL ranks #946 of 33,626 by estimated traffic. Its closest competitors on the same market are The Lip Bar, fwee, Aprés Nail, WowCombo Cosmetics and KOKOIST USA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SUBTL.