1. Gravity
  2. Rankings
  3. Health & Beauty
  4. Personal Care
  5. Sukin Naturals

Brand page · Personal Care · Australia

Sukin Naturals Top 5% worldwide Top 5% in Australia Top 5% in Personal Care Top 5% in Personal Care in Australia
sukinnaturals.com.au·🇦🇺 Clayton, Australia· Shopify

Sukin Naturals traffic, ads & competitors 73.3k visits a month, 10 active Meta ads, Gravity score 615.

Sukin Naturals — Sukin Naturals is an Australian natural beauty brand offering skincare, haircare and body care products designed for cleaner and more conscious everyday routines. In September 2026 sukinnaturals.com.au drew an estimated 73.3k visits, up 28% on the month before. It ranks #107 of 6,103 Personal Care brands in Australia and holds a 2.8 Trustpilot rating over 14 reviews.

sukinnaturals.com.au@sukinskincare 133kFacebookTrustpilot 2.8Meta Ad Library 10

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
73.3k
+28% vs. August 2026
Instagram followers
133k
2,274 posts · @sukinskincare
Trustpilot
2.8
14 reviews · 1 in 12 months
Meta ads
10
active · on Google since 2025
Products
95%
in stock · 225 collections
Rank in Australia
#107
of 6,103 in Personal Care
LinkedIn
—
Data not available
Earned media value
€2.6k
per month, Instagram

Gravity score

615/ 1000 · 10 of 10 indicators rated
Brand Power606
Momentum614
Performance624

Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Sukin Naturals is an Australian natural beauty brand offering skincare, haircare and body care products designed for cleaner and more conscious everyday routines.

01 · Traffic

Sukin Naturals website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Sukin Naturals drew an estimated 73.3k visits in September 2026, up 28% on the month before and up 77% over three months.

  • Worldwide#122,473of 4.5m sites · Top 5%
  • In Australia#2,837of 105k sites · Top 5%
  • Personal Care, worldwide#6,092of 215,119 brands · Top 5%
  • Personal Care, Australia#107of 6,103 brands · Top 5%
Monthly visitssource Sept 2026

73.3k

estimated visits in September

1 mo ▲ +28.1%4 mo ▲ +76.9%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

Sukin Naturals reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Sukin Naturals holds 2.8 out of 5 on Trustpilot over 14 reviews, 1 of them in the last twelve months: 29% of customers give five stars and 71% one star.

Trustpilotread 21 Oct 2026
2.8TrustScore · 14 reviews · 1 in 12 months
5 ★29%
4 ★0%
3 ★0%
2 ★0%
1 ★71%

Cosmetics Store Skin Care Clinic Cosmetics Industry Health and Beauty Shop Beauty Product Supplier

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Sukin Naturals best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Sukin Naturals sells on Shopify, 95% of its catalogue in stock. The best seller is 4ocean: Ocean Plastic Bottle Removals, at A$0.70, followed by RESTORATIVE NIGHT CREAM | PURELY AGELESS | 120 mL and FOAMING FACIAL CLEANSER PUMP | SIGNATURE | 125 mL.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics20%
Hair Care8%
Deodorants & Anti-Perspirant1%
Shaving & Grooming0%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care98%
Kitchen & Dining1%
Environmental Services0%
Athletics0%

The dominant category places Sukin Naturals in its comparison group.

Prices and ratingsstore data
Average rating
4.77 / 5
Rated products
87% of the catalogue
In stock
95%
Upper price quartile
US$17.43
Currency
AUD

05 · Influencers

Sukin Naturals influencers

The creators who tag @sukinskincare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @sukinskincare on Instagram, led by Marvin Osifo | Menswear & Lifestyle (81.7k followers, 0.5% engagement).

Influencersaccounts tagging @sukinskincare · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMarvin Osifo | Menswear & Lifestyle@marvinosifo · 🇦🇺 AUFashion style luxury Creator81.7k0.5%2Tagged @sukinskincare
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Sukin Naturals competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Sukin Naturals among Personal Care brands in Australia. The closest is Dupes, then Hideaway, Innoxa, The Body Shop, 1000HOUR, ellé derm australia.

CompetitorsPersonal Care · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Dupesdupesandco.com.au
Hideawayhideaway.online
Innoxainnoxa.com.au
The Body Shopthebodyshop.com.au
1000HOUR1000hour.com.au
ellé derm australiaelledermaustralia.com
Competitors Gravity finds for Sukin Naturals. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Sukin Naturals with Dupes

07 · Company

Who is behind Sukin Naturals?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Sukin Naturals is a company based in Clayton, Australia.

Legal entityGravity index, Nov 2026
Entity country
🇦🇺 Australia · Clayton
Status
Operating
DistributionGravity index, Nov 2026
Own store
sukinnaturals.com.au · Shopify · AUD
Catalogue
225 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Sukin Naturals

What people ask Google about Sukin Naturals.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Sukin Naturals legit?

According to Gravity by Benchr, Sukin Naturals is a brand based in Clayton, Australia: it sells on a Shopify store, it has 133,087 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Sukin Naturals?

Customers rate Sukin Naturals 2.8 out of 5 on Trustpilot over 14 reviews, 1 of them in the last twelve months: 29% give five stars, 71% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Sukin Naturals known for?

Sukin Naturals is an Australian natural beauty brand offering skincare, haircare and body care products designed for cleaner and more conscious everyday routines. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Sukin Naturals prices: how much is it?

Sukin Naturals' best seller, 4ocean: Ocean Plastic Bottle Removals, sells A$0.70 on sukinnaturals.com.au. 95% of the catalogue is in stock. Gravity does not track prices daily: check sukinnaturals.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Sukin Naturals have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Sukin Naturals advertises on Facebook and Instagram and on Google, where its offers often run. Check sukinnaturals.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Sukin Naturals?

Sukin Naturals sells on its own website, sukinnaturals.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Is Sukin Naturals doing well?

Yes. Gravity by Benchr estimates about 73,300 visits to sukinnaturals.com.au in September 2026, up 28% in a month and up 77% over three months. Sukin Naturals ranks #107 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Sukin Naturals use?

Gravity by Benchr identifies sukinnaturals.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Sukin Naturals' ad budget?

Gravity by Benchr does not publish a spend figure for Sukin Naturals on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Australia?

Among Personal Care brands in Australia in the Gravity by Benchr index, Sukin Naturals ranks #107 of 6,103 by estimated traffic. Its closest competitors on the same market are Dupes, Hideaway, Innoxa, The Body Shop and 1000HOUR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sukin Naturals.