Brand page · Fitness & General Exercise Equipment · Australia
Sumo Strength: 148k visits a month, 62 active Meta ads, Gravity score 597.
Sumo Strength — Sumo Strength is an Australian company that supplies strength and fitness equipment for commercial and home gyms. In September 2026 sumostrength.com.au drew an estimated 148k visits, up 12% on the month before. It ranks #6 of 517 Fitness & General Exercise Equipment brands in Australia and holds a 3.7 Trustpilot rating over 198 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Fitness & General Exercise Equipment brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sumo Strength is an Australian company that supplies strength and fitness equipment for commercial and home gyms.
01 · Traffic
How much traffic Sumo Strength gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sumo Strength drew an estimated 148k visits in September 2026, up 12% on the month before and up 40% over three months.
- Worldwide#67,325of 4.5m sites · Top 5%
- In Australia#1,425of 105k sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#125of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, Australia#6of 517 brands · Top 5%
148k
estimated visits in September
1 mo ▲ +11.9%4 mo ▲ +40.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sumo Strength.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sumo Strength holds 3.7 out of 5 on Trustpilot over 198 reviews, 3 of them in the last twelve months: 75% of customers give five stars and 12% one star. That volume places Sumo Strength in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sumo Strength sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sumo Strength sells on Shopify, 98% of its catalogue in stock. The best seller is Barbell Collars (Pair), at A$15.00, followed by 2x32kg Adjustable Dumbbell Set + Stand and Slant Board.
#1Barbell Collars (Pair)Sumo StrengthA$15.00In stock
#22x32kg Adjustable Dumbbell Set + StandSumo StrengthA$659.00In stock
#3Slant BoardSumo StrengthA$74.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sumo Strength in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 65% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$457.84
- Currency
- AUD
04 · Ads
What Sumo Strength is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sumo Strength runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Up to 35% Off Cardio.Sumo Strength7 Oct 2026video
Nothing beats feeling strong 💪Sumo Strength4 Oct 2026video
Home Gym Package Under $2k 👀Sumo Strength1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Aquilia Group Pty Ltdverified
Text ad20 Oct 2026Aquilia Group Pty Ltdverified
Text ad20 Oct 2026Aquilia Group Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sumo Strength.
The creators who tag @sumostrength.au on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sumostrength.au on Instagram, led by Ricky and Haydn (24.4k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRicky and Haydn@rickyandhaydn · 🇦🇺 AU | Cinema series pop culture Creator | 24.4k | 0.7% | 1 | Tagged @sumostrength.au |
06 · Competitors according to Gravity
Who Sumo Strength competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sumo Strength among Fitness & General Exercise Equipment brands in Australia. The closest is Gym and Fitness, then Strongway Gym Supplies, APEX FITNESS, GYMSETS, Force USA, Primal.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gym and Fitnessgymandfitness.com.au | |||||||
| Strongway Gym Suppliesstrongway.co.uk | |||||||
| APEX FITNESSapexfitness.com | |||||||
| GYMSETSgymsets.co.uk | |||||||
| Force USAforceusa.com | |||||||
| Primalprimalstrength.com |
07 · Company
The company behind Sumo Strength.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sumo Strength is a company based in Cranbourne West, Australia. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Cranbourne West
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sumostrength.com.au · Shopify · AUD
- Catalogue
- 129 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sumo Strength
What people ask Google about Sumo Strength.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sumo Strength a legit company?
According to Gravity by Benchr, Sumo Strength is a brand based in Cranbourne West, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 8,954 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Sumo Strength?
Customers rate Sumo Strength 3.7 out of 5 on Trustpilot over 198 reviews, 3 of them in the last twelve months: 75% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sumo Strength known for?
Sumo Strength is an Australian company that supplies strength and fitness equipment for commercial and home gyms. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Sumo Strength prices: how much is it?
Sumo Strength's best seller, Barbell Collars (Pair), sells A$15.00 on sumostrength.com.au. 98% of the catalogue is in stock. Gravity does not track prices daily: check sumostrength.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Sumo Strength promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sumo Strength advertises on Facebook and Instagram and on Google, where its offers often run. Check sumostrength.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sumo Strength?
Sumo Strength sells on its own website, sumostrength.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sumo Strength?
Gravity by Benchr records a company based in Cranbourne West, Australia, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sumo Strength growing?
Yes. Gravity by Benchr estimates about 148,400 visits to sumostrength.com.au in September 2026, up 12% in a month and up 40% over three months. Sumo Strength ranks #6 of 517 Fitness & General Exercise Equipment brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sumo Strength use?
Gravity by Benchr identifies sumostrength.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Sumo Strength's ad budget?
Gravity by Benchr does not publish a spend figure for Sumo Strength on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in Australia?
Among Fitness & General Exercise Equipment brands in Australia in the Gravity by Benchr index, Sumo Strength ranks #6 of 517 by estimated traffic. Its closest competitors on the same market are Gym and Fitness, Strongway Gym Supplies, APEX FITNESS, GYMSETS and Force USA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sumo Strength.