Brand page · Pet Supplies · United Kingdom
Supakit: 39.5k visits a month, 10 active Meta ads, Gravity score 514.
Supakit — Supakit is a brand that designs and sells luxury cat accessories including breakaway collars, cat harnesses, and other accessories for cats. In September 2026 supakit.co drew an estimated 39.5k visits, down 30% on the month before. It ranks #307 of 7,399 Pet Supplies brands in United Kingdom and holds a 4.6 Trustpilot rating over 223 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Pet Supplies brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Supakit is a brand that designs and sells luxury cat accessories including breakaway collars, cat harnesses, and other accessories for cats.
01 · Traffic
How much traffic Supakit gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Supakit drew an estimated 39.5k visits in September 2026, down 30% on the month before and down 8% over three months.
- Worldwide#207,701of 4.5m sites · Top 5%
- In United States#65,754of 1.2m sites · Top 10%
- Pet Supplies, worldwide#1,729of 52,845 brands · Top 5%
- Pet Supplies, United States#307of 7,399 brands · Top 5%
39.5k
estimated visits in September
1 mo ▼ −30.5%4 mo ▼ −8.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Supakit.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Supakit holds 4.6 out of 5 on Trustpilot over 223 reviews, 2 of them in the last twelve months: 85% of customers give five stars and 6% one star. That volume places Supakit in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Pet Trainer Pet Store Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Supakit sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Supakit sells on Shopify, 100% of its catalogue in stock. The best seller is Breakaway Cat Collar, at £22.50–£29.50, followed by The Supakit Cat Harness and Retractable Cat Leash.
#1Breakaway Cat CollarSupakit£22.50–£29.50In stock
#2The Supakit Cat HarnessSupakit£60.00In stock
#3Retractable Cat LeashSupakit£35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Supakit in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 77% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$46.33
- Currency
- GBP
04 · Ads
What Supakit is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Supakit runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2022 (image, text, video).
The Supakit Cat HarnessSupakit28 Sept 2026image
Award-Winning Supakit Cat CollarsSupakit22 Sept 2026video
The Supakit Cat HarnessSupakit16 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026Supakit Ltdverified
Text ad20 Oct 2026Supakit Ltdverified
Text ad20 Oct 2026Supakit Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Supakit.
The creators who tag @supakitstore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @supakitstore on Instagram, led by Lily Kitty Cat (119k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLily Kitty Cat@lilyandlunz · 🇺🇸 US | Pets nature Creator | 119k | 0.2% | 1 | Tagged @supakitstore |
06 · Competitors according to Gravity
Who Supakit competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Supakit among Pet Supplies brands in United Kingdom. The closest is Twiggy Tags, then The Dog Face UK, OH HECK dogs, EzyDog, Collared Creatures, Pawsome Paws Boutique.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Twiggy Tagstwiggytags.co.uk | |||||||
| The Dog Face UKthedogface.co.uk | |||||||
| OH HECK dogsoh-heck.co.uk | |||||||
| EzyDogezydog.co.uk | |||||||
| Collared Creaturescollaredcreatures.com | |||||||
| Pawsome Paws Boutiquepawsomepawsboutique.co.uk |
07 · Company
The company behind Supakit.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Supakit is a company based in London, United Kingdom, founded in 2023 according to LinkedIn, on a domain registered in September 2016. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2023, per LinkedIn
- Domain registered
- 23 Sept 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- supakit.co · Shopify · GBP
- Catalogue
- 12 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Supakit
What people ask Google about Supakit.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Supakit legit or a scam?
According to Gravity by Benchr, Supakit is a brand based in London, United Kingdom: its website has existed since September 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 19,176 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Supakit reviews: is it worth it?
Customers rate Supakit 4.6 out of 5 on Trustpilot over 223 reviews, 2 of them in the last twelve months: 85% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Supakit known for?
Supakit is a brand that designs and sells luxury cat accessories including breakaway collars, cat harnesses, and other accessories for cats. Gravity by Benchr classifies it under Pet Supplies, with Pet Collars & Harnesses making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Supakit expensive?
Supakit's best seller, Breakaway Cat Collar, sells from £22.50 to £29.50 on supakit.co. 100% of the catalogue is in stock. Gravity does not track prices daily: check supakit.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Supakit promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Supakit advertises on Facebook and Instagram and on Google, where its offers often run. Check supakit.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Supakit?
Supakit sells on its own website, supakit.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Supakit?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2023 according to LinkedIn, on a domain registered in 2016, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Supakit doing well?
Not at the moment. Gravity by Benchr estimates about 39,500 visits to supakit.co in September 2026, down 30% in a month and down 8% over three months. Supakit ranks #307 of 7,399 Pet Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Supakit use?
Gravity by Benchr identifies supakit.co as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Supakit's ad budget?
Gravity by Benchr does not publish a spend figure for Supakit on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United Kingdom?
Among Pet Supplies brands in United Kingdom in the Gravity by Benchr index, Supakit ranks #307 of 7,399 by estimated traffic. Its closest competitors on the same market are Twiggy Tags, The Dog Face UK, OH HECK dogs, EzyDog and Collared Creatures. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Supakit.