Brand page · Power & Electrical Supplies
Superlec Direct: 321k visits a month, 14 active Meta ads.
Superlec Direct — Superlec Electrical Distributors Ltd. is a UK-based supplier of electrical products, cables, and accessories for domestic, commercial, and industrial use. In September 2026 superlecdirect.com drew an estimated 321k visits, up 6% on the month before. It ranks #5 of 358 Power & Electrical Supplies brands and holds a 4.1 Trustpilot rating over 15,484 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Superlec Electrical Distributors Ltd. is a UK-based supplier of electrical products, cables, and accessories for domestic, commercial, and industrial use.
01 · Traffic
How much traffic Superlec Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Superlec Direct drew an estimated 321k visits in September 2026, up 6% on the month before and up 48% over three months.
- Worldwide#35,544of 4.5m sites · Top 1%
- In United Kingdom#1,757of 192k sites · Top 1%
- Power & Electrical Supplies, worldwide#89of 26,468 brands · Top 1%
- Power & Electrical Supplies, United Kingdom#5of 358 brands · Top 5%
321k
estimated visits in September
1 mo ▲ +5.7%4 mo ▲ +47.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Superlec Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Superlec Direct holds 4.1 out of 5 on Trustpilot over 15,484 reviews, 3,142 of them in the last twelve months: 81% of customers give five stars and 10% one star. That volume places Superlec Direct in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Superlec Direct scores 5.0 over 17 reviews.
Electronics Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Superlec Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Superlec Direct's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Superlec Direct in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Superlec Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Superlec Direct runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2022 (image, text, video).
Connectix - 003-3B5-020-01C - Cat6 UTP Patch Lead 2M GreySuperlec Direct22 Sept 2026image
UK's Leading Electrical DistributorSuperlec Direct12 Sept 2026image
Zaptec - 900-00120 - Go 2 7.4-22kW Multiphase Smart EV Charger Socket V2GSuperlec Direct10 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad21 Oct 2026Superlec Electrical Distributors Limitedverified
Image ad21 Oct 2026Superlec Electrical Distributors Limitedverified
Video ad21 Oct 2026Superlec Electrical Distributors Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Superlec Direct.
The creators who tag @superlecdirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Superlec Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Superlec Direct among Power & Electrical Supplies brands. The closest is tlc-direct.co.uk, then Electrical2Go, legrand.fr, SAS ELEC44, Consumer Unit World, Electrisa.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| tlc-direct.co.uktlc-direct.co.uk | |||||||
| Electrical2Goelectrical2go.co.uk | |||||||
| legrand.frlegrand.fr | |||||||
| SAS ELEC44elec44.fr | |||||||
| Consumer Unit Worldconsumerunitworld.co.uk | |||||||
| Electrisaelectrisa.com |
07 · Company
The company behind Superlec Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Superlec Direct is an e-commerce brand, founded in 1981 according to LinkedIn, on a domain registered in July 2013. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1981, per LinkedIn
- Domain registered
- 4 Jul 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- superlecdirect.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Superlec Direct
What people ask Google about Superlec Direct.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Superlec Direct legit or a scam?
According to Gravity by Benchr, Superlec Direct is a brand: its website has existed since July 2013, its Trustpilot profile is claimed by the brand, it employs 15 people on LinkedIn, it has 564 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Superlec Direct reviews: is it worth it?
Customers rate Superlec Direct 4.1 out of 5 on Trustpilot over 15,484 reviews, 3,142 of them in the last twelve months: 81% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Superlec Direct scores 5.0 over 17 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Superlec Direct sell?
Superlec Electrical Distributors Ltd. is a UK-based supplier of electrical products, cables, and accessories for domestic, commercial, and industrial use. Gravity by Benchr classifies it under Power & Electrical Supplies. Source: Gravity by Benchr product classification.
Is there a Superlec Direct discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Superlec Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check superlecdirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Superlec Direct?
Gravity by Benchr records a company, founded in 1981 according to LinkedIn, on a domain registered in 2013, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Superlec Direct doing well?
Yes. Gravity by Benchr estimates about 320,800 visits to superlecdirect.com in September 2026, up 6% in a month and up 48% over three months. Superlec Direct ranks #5 of 358 Power & Electrical Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Superlec Direct spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Superlec Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Power & Electrical Supplies brands?
Among Power & Electrical Supplies brands in the Gravity by Benchr index, Superlec Direct ranks #5 of 358 by estimated traffic. Its closest competitors on the same market are tlc-direct.co.uk, Electrical2Go, legrand.fr, SAS ELEC44 and Consumer Unit World. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Superlec Direct.