Brand page · Food Items · Ireland
Supermac's traffic, ads & competitors 98.9k visits a month, 5 active Meta ads, Gravity score 567.
Supermac's — Supermac's is Ireland's largest indigenous fast-food chain operating over 100 restaurants nationwide, offering fast food takeaway and delivery services. In September 2026 supermacs.ie drew an estimated 98.9k visits, down 25% on the month before. It ranks #10 of 321 Food Items brands in Ireland and holds a 2.1 Trustpilot rating over 212 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Food Items brands in Ireland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Supermac's is Ireland's largest indigenous fast-food chain operating over 100 restaurants nationwide, offering fast food takeaway and delivery services.
01 · Traffic
Supermac's website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Supermac's drew an estimated 98.9k visits in September 2026, down 25% on the month before and down 12% over three months.
- Worldwide#94,554of 4.5m sites · Top 5%
- In Ireland#232of 14.2k sites · Top 5%
- Food Items, worldwide#2,439of 260,714 brands · Top 1%
- Food Items, Ireland#10of 321 brands · Top 5%
98.9k
estimated visits in September
1 mo ▼ −24.9%4 mo ▼ −11.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Supermac's reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Supermac's holds 2.1 out of 5 on Trustpilot over 212 reviews, 38 of them in the last twelve months: 15% of customers give five stars and 70% one star. That volume places Supermac's in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Restaurants & Bars
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Supermac's best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Supermac's's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Supermac's in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Supermac's ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Supermac's runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2025 (image, text, video).
Grounded in Ireland, and grounded in the community 🤝🇮🇪 In Tullamore we hear from some of the Tullamore GAA players about what the support fSupermac's7 Oct 2026video
Grounded in Ireland, and grounded in the community 🤝🇮🇪 In Tullamore we hear from some of the Tullamore GAA players about what the support fSupermac's7 Oct 2026video
Cravings Sorted 🤝Supermac's28 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Supermac's Ireland Limitedverified
Video ad21 Oct 2026Supermac's Ireland Limitedverified
Video ad21 Oct 2026Supermac's Ireland Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Supermac's influencers
The creators who tag @supermacsofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Supermac's competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Supermac's among Food Items brands in Ireland. The closest is Popsicle, then Philly Pretzel Factory, papajohns.co.il, NAYA, pizza-sicilia.ru, sshyderabadbiryani.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Popsiclepopsicle.com | |||||||
| Philly Pretzel Factoryphillypretzelfactory.com | |||||||
| papajohns.co.ilpapajohns.co.il | |||||||
| NAYAeatnaya.com | |||||||
| pizza-sicilia.rupizza-sicilia.ru | |||||||
| sshyderabadbiryani.comsshyderabadbiryani.com |
07 · Company
Who is behind Supermac's?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Supermac's is a company based in Ireland, founded in 1978 according to LinkedIn. It employs about 1,068 people.
- Entity country
- 🇮🇪 Ireland
- Founded
- 1978, per LinkedIn
- Employees
- 1,068 on LinkedIn
- Own store
- supermacs.ie · Wordpress
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Supermac's
What people ask Google about Supermac's.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Supermac's legit or a scam?
According to Gravity by Benchr, Supermac's is a brand based in Ireland: its Trustpilot profile is claimed by the brand, it sells on a Wordpress store, it employs 1,068 people on LinkedIn, it has 45,306 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Supermac's?
Customers rate Supermac's 2.1 out of 5 on Trustpilot over 212 reviews, 38 of them in the last twelve months: 15% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Supermac's?
Supermac's is Ireland's largest indigenous fast-food chain operating over 100 restaurants nationwide, offering fast food takeaway and delivery services. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Supermac's discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Supermac's advertises on Facebook and Instagram and on Google, where its offers often run. Check supermacs.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Supermac's?
Supermac's sells on its own website, supermacs.ie, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Supermac's?
Gravity by Benchr records a company based in Ireland, founded in 1978 according to LinkedIn, with 1,068 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Supermac's growing?
Not at the moment. Gravity by Benchr estimates about 98,900 visits to supermacs.ie in September 2026, down 25% in a month and down 12% over three months. Supermac's ranks #10 of 321 Food Items brands in Ireland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Supermac's use?
Gravity by Benchr identifies supermacs.ie as a Wordpress store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Supermac's spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Supermac's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Ireland?
Among Food Items brands in Ireland in the Gravity by Benchr index, Supermac's ranks #10 of 321 by estimated traffic. Its closest competitors on the same market are Popsicle, Philly Pretzel Factory, papajohns.co.il, NAYA and pizza-sicilia.ru. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Supermac's.