Brand page · Pet Supplies · India

Supertails Top 1% worldwide Top 1% in India Top 1% in Pet Supplies Top 1% in Pet Supplies in India
supertails.com·🇮🇳 Bangalore, India· Shopify·Since 2017

Supertails: 1.4m visits a month, 113 active Meta ads.

Supertails — Supertails is an online pet store that sells pet supplies and products for cats and dogs in India. In September 2026 supertails.com drew an estimated 1.4m visits, down 9% on the month before. It ranks #2 of 275 Pet Supplies brands in India and holds a 2.9 Trustpilot rating over 896 reviews.

supertails.com@supertails.official 248kYouTube 9.9kFacebookLinkedIn 40.3kTrustpilot 2.9Meta Ad Library 113

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
1.4m
−9% vs. August 2026
Instagram followers
248k
1,731 posts · @supertails.official
Trustpilot
2.9
896 reviews · 44 in 12 months
Meta ads
113
active · on Google since 2023
Products
69%
in stock · 4,556 collections
Rank in India
#2
of 275 in Pet Supplies
LinkedIn
40.3k
followers · 335 employees
Earned media value
€70.6k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Supertails is an online pet store that sells pet supplies and products for cats and dogs in India.

01 · Traffic

How much traffic Supertails gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Supertails drew an estimated 1.4m visits in September 2026, down 9% on the month before and up 25% over three months.

  • Worldwide#10,958of 4.5m sites · Top 1%
  • In India#593of 164k sites · Top 1%
  • Pet Supplies, worldwide#30of 52,845 brands · Top 1%
  • Pet Supplies, India#2of 275 brands · Top 1%
Monthly visitssource Sept 2026

1.4m

estimated visits in September

1 mo ▼ −8.6%4 mo ▲ +24.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Supertails.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Supertails holds 2.9 out of 5 on Trustpilot over 896 reviews, 44 of them in the last twelve months: 83% of customers give five stars and 12% one star. That volume places Supertails in the top 10% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.9TrustScore · 896 reviews · 44 in 12 months
Top 10% review volume
5 ★83%
4 ★3%
3 ★1%
2 ★1%
1 ★12%

Pet Supply Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Supertails sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Supertails sells on Shopify, 69% of its catalogue in stock. The best seller is Pedigree Chicken and Vegetables Adult Dog Dry Food, at ₹100.00–₹3,319.00, followed by Whiskas Ocean Fish Flavour Adult Cat Dry Food and Whiskas Tuna in Jelly Meal Adult Cat Wet Food.

ProductsCatalogue read Oct 2026
  • #1Pedigree Chicken and Vegetables Adult Dog Dry FoodSupertails₹100.00–₹3,319.00In stock
  • #3Whiskas Ocean Fish Flavour Adult Cat Dry FoodSupertails₹200.00–₹5,005.00In stock
  • Whiskas Tuna in Jelly Meal Adult Cat Wet FoodSupertails₹540.00–₹4,984.00In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Dog Supplies22%
Cat Supplies15%
Pet Apparel9%
Pet Grooming Supplies4%

Share of the catalogue by product family.

Activity mixdominant: Pet Supplies
Pet Supplies94%
Health Care2%
Decor1%
Clothing1%
Jewelry1%

The dominant category places Supertails in its comparison group.

Prices and ratingsstore data
Average rating
4.50 / 5
Rated products
27% of the catalogue
In stock
69%
Upper price quartile
US$12.62
Currency
INR

05 · Influencers

Who talks about Supertails.

The creators who tag @supertails.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @supertails.official · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Supertails competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Supertails among Pet Supplies brands in India. The closest is Club de Perros y Gatos, then PATITAS, Dr.Pet, quattrozampeshop.it, peto.com.au, LAIKA.

CompetitorsPet Supplies · India · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Club de Perros y Gatosclubdeperrosygatos.cl
PATITASpatitasco.com
Dr.Petdrpet.cl
quattrozampeshop.itquattrozampeshop.it
peto.com.aupeto.com.au
LAIKAlaika.com.co
Competitors Gravity finds for Supertails. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Supertails with Club de Perros y Gatos

07 · Company

The company behind Supertails.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Supertails is a company based in Bangalore, India, founded in 2021 according to LinkedIn, on a domain registered in August 2017. It employs about 335 people and is listed at late_stage_venture stage.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇮🇳 India · Bangalore
Founded
2021, per LinkedIn
Domain registered
7 Aug 2017
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
335 on LinkedIn · 51-200
FundingGravity index, Sept 2026
Funding stage
Late stage venture · last deal: series c
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
supertails.com · Shopify · INR
Catalogue
4,556 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Supertails

What people ask Google about Supertails.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Supertails legit?

According to Gravity by Benchr, Supertails is a brand based in Bangalore, India: its website has existed since August 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 335 people on LinkedIn, it has 248,433 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Supertails reviews: is it worth it?

Customers rate Supertails 2.9 out of 5 on Trustpilot over 896 reviews, 44 of them in the last twelve months: 83% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Supertails?

Supertails is an online pet store that sells pet supplies and products for cats and dogs in India. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Supertails cost?

Supertails' best seller, Pedigree Chicken and Vegetables Adult Dog Dry Food, sells from ₹100.00 to ₹3,319.00 on supertails.com. 69% of the catalogue is in stock. Gravity does not track prices daily: check supertails.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Supertails discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Supertails advertises on Facebook and Instagram and on Google, where its offers often run. Check supertails.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Supertails?

Supertails sells on its own website, supertails.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind Supertails?

Gravity by Benchr records a company based in Bangalore, India, founded in 2021 according to LinkedIn, on a domain registered in 2017, with 335 employees on LinkedIn, listed at late_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Supertails doing well?

Yes. Gravity by Benchr estimates about 1,420,900 visits to supertails.com in September 2026, down 9% in a month and up 25% over three months. Supertails ranks #2 of 275 Pet Supplies brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Supertails use?

Gravity by Benchr identifies supertails.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records.

What is Supertails' ad budget?

Gravity by Benchr does not publish a spend figure for Supertails on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Pet Supplies brands in India?

Among Pet Supplies brands in India in the Gravity by Benchr index, Supertails ranks #2 of 275 by estimated traffic. Its closest competitors on the same market are Club de Perros y Gatos, PATITAS, Dr.Pet, quattrozampeshop.it and peto.com.au. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Supertails.