Brand page · Health Care · New Zealand
Supplements.co.nz: 31.4k visits a month, 1 active Meta ads, Gravity score 372.
Supplements.co.nz — Supplements.co.nz is a New Zealand-based supplement store that sells whey protein powder, creatine, fat loss products, and other fitness supplements. In September 2026 supplements.co.nz drew an estimated 31.4k visits, up 33% on the month before. It ranks #36 of 648 Health Care brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 30 peers: Health Care brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Supplements.co.nz is a New Zealand-based supplement store that sells whey protein powder, creatine, fat loss products, and other fitness supplements.
01 · Traffic
How much traffic Supplements.co.nz gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Supplements.co.nz drew an estimated 31.4k visits in September 2026, up 33% on the month before and down 11% over three months.
- Worldwide#252,755of 4.5m sites · Top 10%
- In New Zealand#1,098of 26.3k sites · Top 5%
- Health Care, worldwide#6,979of 105,715 brands · Top 10%
- Health Care, New Zealand#36of 648 brands · Top 10%
31.4k
estimated visits in September
1 mo ▲ +32.6%4 mo ▼ −10.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Supplements.co.nz.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Supplements.co.nz holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Supplements.co.nz sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Supplements.co.nz sells on Shopify, 73% of its catalogue in stock. The best seller is BioX Power Whey Complex 5lb, at NZ$114.90, followed by Optimum Nutrition Gold Standard 100% Whey 5lb + Free Steel Optimum Nutrition Shaker and EHPLabs OxyShred 60 Serves + FREE EHPLABS Electric Shaker.
#1BioX Power Whey Complex 5lbSupplements.co.nzNZ$114.90In stock
#2Optimum Nutrition Gold Standard 100% Whey 5lb + Free Steel Optimum Nutrition ShakerSupplements.co.nzNZ$157.00In stock
#3EHPLabs OxyShred 60 Serves + FREE EHPLABS Electric ShakerSupplements.co.nzNZ$67.59In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Supplements.co.nz in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 73%
- Upper price quartile
- US$33.56
- Currency
- NZD
04 · Ads
What Supplements.co.nz is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Supplements.co.nz runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since February 2023 (image, text, video).
BSc Body Science Triandrobol Test 60 TabletsSUPPLEMENTS.CO.NZ30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026WWW.SUPPLEMENTS.CO.NZ LIMITEDverified
Text ad20 Oct 2026WWW.SUPPLEMENTS.CO.NZ LIMITEDverified
Text ad20 Oct 2026WWW.SUPPLEMENTS.CO.NZ LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Supplements.co.nz.
The creators who tag @supplements.co.nz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @supplements.co.nz on Instagram, led by Sonicthegaz (59k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSonicthegaz@sonicthegaz · 🇦🇺 AU | Fitness sport bodybuilding Creator | 59k | 0.1% | 2 | Tagged @supplements.co.nz |
06 · Competitors according to Gravity
Who Supplements.co.nz competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Supplements.co.nz among Health Care brands in New Zealand. The closest is FitVibes Nutrition, then bemo, TopDog Nutrition, ASN Online, Inner Strength Supplements, Suppro.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| FitVibes Nutritionfitvibesnutrition.co.nz | |||||||
| bemobemo.co.nz | |||||||
| TopDog Nutritiontopdognutrition.co.nz | |||||||
| ASN Onlineasnonline.co.nz | |||||||
| Inner Strength Supplementsinnerstrengthsupplements.co.nz | |||||||
| Supprosuppro.co.nz |
07 · Company
The company behind Supplements.co.nz.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Supplements.co.nz is a company based in Auckland, New Zealand, founded in 2011 according to LinkedIn, on a domain registered in April 2004. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Auckland
- Founded
- 2011, per LinkedIn
- Domain registered
- 2 Apr 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- supplements.co.nz · Shopify · NZD
- Catalogue
- 463 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Supplements.co.nz
What people ask Google about Supplements.co.nz.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Supplements.co.nz legit or a scam?
According to Gravity by Benchr, Supplements.co.nz is a brand based in Auckland, New Zealand: its website has existed since April 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 21,516 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Supplements.co.nz sell?
Supplements.co.nz is a New Zealand-based supplement store that sells whey protein powder, creatine, fat loss products, and other fitness supplements. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Supplements.co.nz expensive?
Supplements.co.nz's best seller, BioX Power Whey Complex 5lb, sells NZ$114.90 on supplements.co.nz. 73% of the catalogue is in stock. Gravity does not track prices daily: check supplements.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Supplements.co.nz have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Supplements.co.nz advertises on Facebook and Instagram and on Google, where its offers often run. Check supplements.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Supplements.co.nz?
Supplements.co.nz sells on its own website, supplements.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Supplements.co.nz?
Gravity by Benchr records a company based in Auckland, New Zealand, founded in 2011 according to LinkedIn, on a domain registered in 2004, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Supplements.co.nz growing?
Not at the moment. Gravity by Benchr estimates about 31,400 visits to supplements.co.nz in September 2026, up 33% in a month and down 11% over three months. Supplements.co.nz ranks #36 of 648 Health Care brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Supplements.co.nz use?
Gravity by Benchr identifies supplements.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Supplements.co.nz spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Supplements.co.nz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in New Zealand?
Among Health Care brands in New Zealand in the Gravity by Benchr index, Supplements.co.nz ranks #36 of 648 by estimated traffic. Its closest competitors on the same market are FitVibes Nutrition, bemo, TopDog Nutrition, ASN Online and Inner Strength Supplements. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Supplements.co.nz.