Brand page · Kitchen & Dining · India
SUPR traffic, ads & competitors 43.7k visits a month, 54 active Meta ads, Gravity score 640.
SUPR — SUPR is an Indian brand that produces hormone-supporting protein powder products designed for women's health, focusing on hormonal balance, gut health, skin, and energy. The company offers plant-based protein blends that are gynecologist-approved and MasterChef-approved. In September 2026 supr.co.in drew an estimated 43.7k visits, down 37% on the month before. It ranks #157 of 1,130 Kitchen & Dining brands in India.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 171 peers: Kitchen & Dining brands in India with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SUPR is an Indian brand that produces hormone-supporting protein powder products designed for women's health, focusing on hormonal balance, gut health, skin, and energy. The company offers plant-based protein blends that are gynecologist-approved and MasterChef-approved.
01 · Traffic
SUPR website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SUPR drew an estimated 43.7k visits in September 2026, down 37% on the month before and down 42% over three months.
- Worldwide#190,696of 4.5m sites · Top 5%
- In India#9,039of 164k sites · Top 10%
- Kitchen & Dining, worldwide#4,994of 145,612 brands · Top 5%
- Kitchen & Dining, India#157of 1,130 brands · Top 20%
43.7k
estimated visits in September
1 mo ▼ −36.7%4 mo ▼ −42.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
SUPR reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SUPR holds 2.6 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
SUPR best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SUPR sells on Shopify, 100% of its catalogue in stock. The best seller is SUPR Special Bundle (Tumbler+ Shaker+ ToteBag+ Cookies), at ₹3,186.00–₹6,299.00, followed by Choco Fudge Protein for Women and What's Inside The Bundle.
#1SUPR Special Bundle (Tumbler+ Shaker+ ToteBag+ Cookies)SUPR₹3,186.00–₹6,299.00In stock
#2Choco Fudge Protein for WomenSUPR₹3,186.00–₹5,499.00In stock
#3What's Inside The BundleSUPR₹3,696.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SUPR in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 50% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$33.02
- Currency
- INR
04 · Ads
SUPR ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SUPR runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2025 (image, text).
I genuinely thought bloating was just part of being consistent with fitness… turns out, what you’re putting in your shaker matters too 👀 ISUPR10 Oct 2026video
Protein Made Specially For WomenSUPR9 Oct 2026video
Leaner, More Defined, StrongerSUPR9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ezzy Nutrition Pvt Ltdverified
Text ad20 Oct 2026Ezzy Nutrition Pvt Ltdverified
Text ad20 Oct 2026Ezzy Nutrition Pvt Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
SUPR influencers
The creators who tag @livsupr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
SUPR competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SUPR among Kitchen & Dining brands in India. The closest is THRSTY, then alvyagummies.com.br, BLACKBEAST NUTRITION, Thryv, Fuelled, shopaetheria.co.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| THRSTYthrsty.com | |||||||
| alvyagummies.com.bralvyagummies.com.br | |||||||
| BLACKBEAST NUTRITIONblackbeastnutrition.in | |||||||
| Thryvthryvsupplements.co.uk | |||||||
| Fuelledfuelled.in | |||||||
| shopaetheria.coshopaetheria.co |
07 · Company
Who is behind SUPR?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SUPR is a company based in Delhi, India, founded in 2023 according to LinkedIn, on a domain registered in August 2023. It employs about 6 people.
- Entity country
- 🇮🇳 India · Delhi
- Founded
- 2023, per LinkedIn
- Domain registered
- 23 Aug 2023
- Employees
- 6 on LinkedIn · 2-10
- Own store
- supr.co.in · Shopify · INR
- Catalogue
- 11 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SUPR
What people ask Google about SUPR.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SUPR legit?
According to Gravity by Benchr, SUPR is a brand based in Delhi, India: its website has existed since August 2023, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 11,953 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is SUPR?
SUPR is an Indian brand that produces hormone-supporting protein powder products designed for women's health, focusing on hormonal balance, gut health, skin, and energy. The company offers plant-based protein blends that are gynecologist-approved and MasterChef-approved. Gravity by Benchr classifies it under Kitchen & Dining, with Food & Beverage Carriers making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SUPR prices: how much is it?
SUPR's best seller, SUPR Special Bundle (Tumbler+ Shaker+ ToteBag+ Cookies), sells from ₹3,186.00 to ₹6,299.00 on supr.co.in. 100% of the catalogue is in stock. Gravity does not track prices daily: check supr.co.in before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does SUPR have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SUPR advertises on Facebook and Instagram and on Google, where its offers often run. Check supr.co.in for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SUPR?
SUPR sells on its own website, supr.co.in, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SUPR?
Gravity by Benchr records a company based in Delhi, India, founded in 2023 according to LinkedIn, on a domain registered in 2023, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SUPR growing?
Not at the moment. Gravity by Benchr estimates about 43,700 visits to supr.co.in in September 2026, down 37% in a month and down 42% over three months. SUPR ranks #157 of 1,130 Kitchen & Dining brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SUPR use?
Gravity by Benchr identifies supr.co.in as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SUPR spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SUPR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in India?
Among Kitchen & Dining brands in India in the Gravity by Benchr index, SUPR ranks #157 of 1,130 by estimated traffic. Its closest competitors on the same market are THRSTY, alvyagummies.com.br, BLACKBEAST NUTRITION, Thryv and Fuelled. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SUPR.