Brand page · Clothing · France
Surprise: 70.1k visits a month, 23 active Meta ads, Gravity score 659.
Surprise — Surprise Paris is a French brand that produces ethical knitwear for women, specializing in precious wool, mohair, and cashmere pieces. In September 2026 surprise-paris.com drew an estimated 70.1k visits, down 18% on the month before. It ranks #181 of 5,763 Clothing brands in France and holds a 4.7 Trustpilot rating over 536 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 234 peers: Clothing brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Surprise Paris is a French brand that produces ethical knitwear for women, specializing in precious wool, mohair, and cashmere pieces.
01 · Traffic
How much traffic Surprise gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Surprise drew an estimated 70.1k visits in September 2026, down 18% on the month before and up 78% over three months.
- Worldwide#127,230of 4.5m sites · Top 5%
- In France#4,660of 166k sites · Top 5%
- Clothing, worldwide#12,291of 459,295 brands · Top 5%
- Clothing, France#181of 5,763 brands · Top 5%
70.1k
estimated visits in September
1 mo ▼ −18.2%4 mo ▲ +78.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Surprise.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Surprise holds 4.7 out of 5 on Trustpilot over 536 reviews, 303 of them in the last twelve months: 87% of customers give five stars and 7% one star. That volume places Surprise in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Surprise scores 4.4 over 89 reviews.
Boutique
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Surprise sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Surprise sells on Shopify, 87% of its catalogue in stock. The best seller is Jane Mohair Sweater, at €155.00–€170.00, followed by Olivia Mohair Cardigan and Grace Mohair Sweater.
#1Jane Mohair SweaterSurprise€155.00–€170.00In stock
#2Olivia Mohair CardiganSurprise€135.00–€155.00In stock
#3Grace Mohair SweaterSurprise€115.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Surprise in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 30% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$148.41
- Currency
- EUR
04 · Ads
What Surprise is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Surprise runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
Surprise ParisSurprise Paris6 Oct 2026video
Surprise ParisSurprise Paris3 Oct 2026image
En quantité limitéeSurprise Paris2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Surprise Ltdverified
Text ad20 Oct 2026Surprise Ltdverified
Text ad20 Oct 2026Surprise Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Surprise.
The creators who tag @surpriseparis on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @surpriseparis on Instagram, led by alison ⭑ (49.3k followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| aalison ⭑@aliisonyu · 🇨🇦 CA | Beauty cosmetics skincare Creator | 49.3k | 2.2% | 5 | Tagged @surpriseparis |
06 · Competitors according to Gravity
Who Surprise competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Surprise among Clothing brands in France. The closest is Maison Labiche, then Figaret, forlife, Fincut Deutschland, Fincut Italia, Royal Mer.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Maison Labichemaisonlabiche.com | |||||||
| Figaretfigaret.com | |||||||
| forlifeforlife-paris.com | |||||||
| Fincut Deutschlandfincutmen-de.com | |||||||
| Fincut Italiafincutmen-it.com | |||||||
| Royal Merroyal-mer.com |
07 · Company
The company behind Surprise.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Surprise is a company based in Lyon, France, founded in 2018 according to LinkedIn, on a domain registered in September 2017. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Lyon
- Founded
- 2018, per LinkedIn
- Domain registered
- 6 Sept 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- surprise-paris.com · Shopify · EUR
- Catalogue
- 58 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Surprise
What people ask Google about Surprise.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Surprise a legit company?
According to Gravity by Benchr, Surprise is a brand based in Lyon, France: its website has existed since September 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 145,298 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Surprise reviews
Customers rate Surprise 4.7 out of 5 on Trustpilot over 536 reviews, 303 of them in the last twelve months: 87% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Surprise scores 4.4 over 89 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Surprise known for?
Surprise Paris is a French brand that produces ethical knitwear for women, specializing in precious wool, mohair, and cashmere pieces. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Surprise expensive?
Surprise's best seller, Jane Mohair Sweater, sells from €155.00 to €170.00 on surprise-paris.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check surprise-paris.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Surprise have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Surprise advertises on Facebook and Instagram and on Google, where its offers often run. Check surprise-paris.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Surprise?
Surprise sells on its own website, surprise-paris.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Surprise?
Gravity by Benchr records a company based in Lyon, France, founded in 2018 according to LinkedIn, on a domain registered in 2017, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Surprise growing?
Yes. Gravity by Benchr estimates about 70,100 visits to surprise-paris.com in September 2026, down 18% in a month and up 78% over three months. Surprise ranks #181 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Surprise use?
Gravity by Benchr identifies surprise-paris.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Surprise spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Surprise on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, Surprise ranks #181 of 5,763 by estimated traffic. Its closest competitors on the same market are Maison Labiche, Figaret, forlife, Fincut Deutschland and Fincut Italia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Surprise.