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- Surprise Shirts
Brand page · Hobbies & Creative Arts · United Kingdom
Surprise Shirts traffic, ads & competitors 52.9k visits a month, 138 active Meta ads, Gravity score 487.
Surprise Shirts — Surprise Shirts is a family-run company that sells mystery football shirt boxes containing unique and exotic football shirts from around the world. In September 2026 surpriseshirts.co.uk drew an estimated 52.9k visits, down 10% on the month before. It ranks #201 of 6,836 Hobbies & Creative Arts brands in the United Kingdom and holds a 4.9 Trustpilot rating over 212 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 285 peers: Hobbies & Creative Arts brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Surprise Shirts is a family-run company that sells mystery football shirt boxes containing unique and exotic football shirts from around the world.
01 · Traffic
Surprise Shirts website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Surprise Shirts drew an estimated 52.9k visits in September 2026, down 10% on the month before and down 41% over three months.
- Worldwide#161,905of 4.5m sites · Top 5%
- In United Kingdom#8,545of 192k sites · Top 5%
- Hobbies & Creative Arts, worldwide#3,582of 136,278 brands · Top 5%
- Hobbies & Creative Arts, United Kingdom#201of 6,836 brands · Top 5%
52.9k
estimated visits in September
1 mo ▼ −9.6%4 mo ▼ −40.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Surprise Shirts reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Surprise Shirts holds 4.9 out of 5 on Trustpilot over 212 reviews, 165 of them in the last twelve months: 98% of customers give five stars and 1% one star. That volume places Surprise Shirts in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Soccer Store Printed Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Surprise Shirts best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Surprise Shirts sells on Shopify, 3% of its catalogue in stock. The best seller is Surprise Shirt Box | Adult, at £39.99, followed by Surprise Shirt Box | Kids and Gift Wrapping.
#1Surprise Shirt Box | AdultSurprise Shirts£39.99In stock
#2Surprise Shirt Box | KidsSurprise Shirts£31.99In stock
#3Gift WrappingSurprise Shirts£2.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Surprise Shirts in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 1% of the catalogue
- In stock
- 3%
- Upper price quartile
- Data not available
- Currency
- GBP
04 · Ads
Surprise Shirts ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Surprise Shirts runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Surprise Shirt Box | AdultSurprise Shirts6 Oct 2026image
Unbox A Shirt From JapanSurprise Shirts3 Oct 2026image
The Perfect GiftSurprise Shirts2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Surprise Shirts Ltdverified
Image ad20 Oct 2026Surprise Shirts Ltdverified
Text ad20 Oct 2026Surprise Shirts Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Surprise Shirts influencers
The creators who tag @surprise_shirts on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @surprise_shirts on Instagram, led by John Dawkins (11.7k followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJohn Dawkins@dawkinscov1980 · 🇬🇧 GB | Music concerts dance Creator | 11.7k | 3.2% | 1 | Tagged @surprise_shirts |
06 · Competitors according to Gravity
Surprise Shirts competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Surprise Shirts among Hobbies & Creative Arts brands in the United Kingdom. The closest is Showmasters Comic Con Official Autograph Shop, then Celebrity Ink Autographs, Jiglets, Boom Slab Packs, Wargames Foundry, Madagascan Direct.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Showmasters Comic Con Official Autograph Shopshowmasterssales.com | |||||||
| Celebrity Ink Autographscelebrityinkautographs.co.uk | |||||||
| Jigletsjigletsirishdance.com | |||||||
| Boom Slab Packsboomslabpacks.com | |||||||
| Wargames Foundrywargamesfoundry.com | |||||||
| Madagascan Directmadagascandirect.com |
07 · Company
Who is behind Surprise Shirts?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Surprise Shirts is a company based in Lincolnshire, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in September 2020. It employs about 5 people.
- Entity country
- 🇬🇧 United Kingdom · Lincolnshire
- Founded
- 2020, per LinkedIn
- Domain registered
- 13 Sept 2020
- Status
- Operating
- Employees
- 5 on LinkedIn
- Own store
- surpriseshirts.co.uk · Shopify · GBP
- Catalogue
- 35 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Surprise Shirts
What people ask Google about Surprise Shirts.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Surprise Shirts legit or a scam?
According to Gravity by Benchr, Surprise Shirts is a brand based in Lincolnshire, United Kingdom: its website has existed since September 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 25,176 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Surprise Shirts reviews: is it worth it?
Customers rate Surprise Shirts 4.9 out of 5 on Trustpilot over 212 reviews, 165 of them in the last twelve months: 98% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Surprise Shirts known for?
Surprise Shirts is a family-run company that sells mystery football shirt boxes containing unique and exotic football shirts from around the world. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Collectibles making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Surprise Shirts prices: how much is it?
Surprise Shirts' best seller, Surprise Shirt Box | Adult, sells £39.99 on surpriseshirts.co.uk. 3% of the catalogue is in stock. Gravity does not track prices daily: check surpriseshirts.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Surprise Shirts discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Surprise Shirts advertises on Facebook and Instagram and on Google, where its offers often run. Check surpriseshirts.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Surprise Shirts?
Surprise Shirts sells on its own website, surpriseshirts.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Surprise Shirts?
Gravity by Benchr records a company based in Lincolnshire, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Surprise Shirts doing well?
Not at the moment. Gravity by Benchr estimates about 52,900 visits to surpriseshirts.co.uk in September 2026, down 10% in a month and down 41% over three months. Surprise Shirts ranks #201 of 6,836 Hobbies & Creative Arts brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Surprise Shirts use?
Gravity by Benchr identifies surpriseshirts.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Surprise Shirts spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Surprise Shirts on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in the United Kingdom?
Among Hobbies & Creative Arts brands in the United Kingdom in the Gravity by Benchr index, Surprise Shirts ranks #201 of 6,836 by estimated traffic. Its closest competitors on the same market are Showmasters Comic Con Official Autograph Shop, Celebrity Ink Autographs, Jiglets, Boom Slab Packs and Wargames Foundry. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Surprise Shirts.