Brand page · Personal Care · United States
SUTRA: 45.5k visits a month, 25 active Meta ads, Gravity score 563.
SUTRA — SUTRA is a brand that sells professional hair styling tools and products designed for salon-level results at home. In September 2026 sutrabeauty.com drew an estimated 45.5k visits, down 72% on the month before. It ranks #1,504 of 33,626 Personal Care brands in United States and holds a 2.2 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SUTRA is a brand that sells professional hair styling tools and products designed for salon-level results at home.
01 · Traffic
How much traffic SUTRA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SUTRA drew an estimated 45.5k visits in September 2026, down 72% on the month before and down 74% over three months.
- Worldwide#184,460of 4.5m sites · Top 5%
- In United States#58,918of 1.2m sites · Top 10%
- Personal Care, worldwide#9,389of 215,119 brands · Top 5%
- Personal Care, United States#1,504of 33,626 brands · Top 5%
45.5k
estimated visits in September
1 mo ▼ −72.1%4 mo ▼ −74.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SUTRA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SUTRA holds 2.2 out of 5 on Trustpilot over 21 reviews, 9 of them in the last twelve months: 14% of customers give five stars and 81% one star. That volume places SUTRA in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Supply Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SUTRA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SUTRA sells on Shopify, 93% of its catalogue in stock. The best seller is IR Infrared 2" Blowout Brush, at US$110.00, followed by IR Infrared Thermal Brush 43MM and IR2 Infrared Flat Iron - 1".
#1IR Infrared 2" Blowout BrushSUTRAUS$110.00In stock
#2IR Infrared Thermal Brush 43MMSUTRAUS$110.00In stock
#3IR2 Infrared Flat Iron - 1"SUTRAUS$175.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SUTRA in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 65% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$117.00
- Currency
- USD
04 · Ads
What SUTRA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SUTRA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Your blowout hack starts with the edges. The Ultra Violet Flat Iron’s unique edges make it easy to create the shape you want — from bouncySutra Beauty8 Oct 2026video
HEY girls, they gave us a code! 🥳 Use code Mandi to save 15%👏🏼 You guys know I’m always careful with heat on my silver hair, but I still wanSutra Beauty5 Oct 2026video
Big volume starts with the right brush. The 60mm Thermal Brush is made for creating that big, bouncy blowout—smooth, lifted, and full of moSutra Beauty2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Liam Ben Davidverified
Text ad20 Oct 2026Công ty TNHH Lộc Fast Logisticsverified
Text ad20 Oct 2026Liam Ben Davidverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SUTRA.
The creators who tag @sutrabeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sutrabeauty on Instagram, led by Carlos Atila (436k followers, 3.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCarlos Atila@carloshairstylist_ · 🇺🇸 US | Beauty cosmetics skincare Creator | 436k | 3.0% | 2 | Tagged @sutrabeauty |
06 · Competitors according to Gravity
Who SUTRA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SUTRA among Personal Care brands in United States. The closest is Arey, then T3 Micro, InStyler, Tymo Beauty, Hårklinikken, Act+Acre.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Areyarey.com | |||||||
| T3 Microt3micro.com | |||||||
| InStylerinstyler.com | |||||||
| Tymo Beautytymobeauty.com | |||||||
| Hårklinikkenharklinikken.com | |||||||
| Act+Acreactandacre.com |
07 · Company
The company behind SUTRA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SUTRA is a company based in Los Angeles, United States, on a domain registered in July 2012. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- Data not available
- Domain registered
- 31 Jul 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sutrabeauty.com · Shopify · USD
- Catalogue
- 25 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SUTRA
What people ask Google about SUTRA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SUTRA legit?
According to Gravity by Benchr, SUTRA is a brand based in Los Angeles, United States: its website has existed since July 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 89,248 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SUTRA?
Customers rate SUTRA 2.2 out of 5 on Trustpilot over 21 reviews, 9 of them in the last twelve months: 14% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SUTRA sell?
SUTRA is a brand that sells professional hair styling tools and products designed for salon-level results at home. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SUTRA prices: how much is it?
SUTRA's best seller, IR Infrared 2" Blowout Brush, sells US$110.00 on sutrabeauty.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check sutrabeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SUTRA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SUTRA advertises on Facebook and Instagram and on Google, where its offers often run. Check sutrabeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SUTRA?
SUTRA sells on its own website, sutrabeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SUTRA?
Gravity by Benchr records a company based in Los Angeles, United States, whose domain was registered in 2012, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SUTRA doing well?
Not at the moment. Gravity by Benchr estimates about 45,500 visits to sutrabeauty.com in September 2026, down 72% in a month and down 74% over three months. SUTRA ranks #1,504 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SUTRA use?
Gravity by Benchr identifies sutrabeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SUTRA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SUTRA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, SUTRA ranks #1,504 of 33,626 by estimated traffic. Its closest competitors on the same market are Arey, T3 Micro, InStyler, Tymo Beauty and Hårklinikken. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SUTRA.