Brand page · Jewelry · Finland
Suunto: 1.5m visits a month, 248 active Meta ads.
Suunto — Suunto manufactures sports watches, dive computers, and precision instruments for adventure and sports activities. In September 2026 suunto.com drew an estimated 1.5m visits, down 10% on the month before. It ranks #21 of 33,382 Jewelry brands in Finland and holds a 1.7 Trustpilot rating over 866 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Suunto manufactures sports watches, dive computers, and precision instruments for adventure and sports activities.
01 · Traffic
How much traffic Suunto gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Suunto drew an estimated 1.5m visits in September 2026, down 10% on the month before and up 17% over three months.
- Worldwide#10,265of 4.5m sites · Top 1%
- In United States#3,428of 1.2m sites · Top 1%
- Jewelry, worldwide#102of 132,285 brands · Top 1%
- Jewelry, United States#21of 33,382 brands · Top 1%
1.5m
estimated visits in September
1 mo ▼ −9.7%4 mo ▲ +16.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Suunto.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Suunto holds 1.7 out of 5 on Trustpilot over 866 reviews, 191 of them in the last twelve months: 10% of customers give five stars and 81% one star. That volume places Suunto in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Watch Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Suunto sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Suunto's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Suunto in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Suunto is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Suunto runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Was für ein Fest heute beim @marathonmuenchen 🙌🏻 Gratulationen an alle die sich der Herausforderung gestellt haben und es ins Ziel geschafftSuunto13 Oct 2026video
Built for the Pursuit. Landing Soon.Suunto12 Oct 2026image
Suunto® Vertical 2Suunto12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Людмила Мукосійverified
Text ad19 Oct 2026Suunto OYverified
Text ad19 Oct 2026Suunto OYverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Suunto.
The creators who tag @suunto on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @suunto on Instagram, led by Malen Osa Ansa (87.6k followers, 7.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMalen Osa Ansa@malenosaa · 🇪🇸 ES | Pro sports athletes Creator | 87.6k | 7.1% | 10 | Tagged @suunto |
06 · Competitors according to Gravity
Who Suunto competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Suunto among Jewelry brands in Finland. The closest is Garmin 佳明, then Garmin, Garmin, eAzymut.pl, Garmin Chile, Garmin.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Garmin 佳明garmin.com.cn | |||||||
| Garmingarmin.sa | |||||||
| Garmingarminco.ru | |||||||
| eAzymut.pleazymut.pl | |||||||
| Garmin Chilegarminstore.cl | |||||||
| Garmingarmin.co.il |
07 · Company
The company behind Suunto.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Suunto is a company based in Finland, founded in 1936 according to LinkedIn, on a domain registered in August 1998. It employs about 371 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- 1936, per LinkedIn
- Domain registered
- 14 Aug 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 371 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- suunto.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Suunto
What people ask Google about Suunto.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Suunto legit or a scam?
According to Gravity by Benchr, Suunto is a brand based in Finland: its website has existed since August 1998, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 371 people on LinkedIn, it has 567,062 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Suunto?
Customers rate Suunto 1.7 out of 5 on Trustpilot over 866 reviews, 191 of them in the last twelve months: 10% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Suunto known for?
Suunto manufactures sports watches, dive computers, and precision instruments for adventure and sports activities. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Is there a Suunto discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Suunto advertises on Facebook and Instagram and on Google, where its offers often run. Check suunto.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Suunto?
Suunto sells on its own website, suunto.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Suunto?
Gravity by Benchr records a company based in Finland, founded in 1936 according to LinkedIn, on a domain registered in 1998, with 371 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Suunto doing well?
Yes. Gravity by Benchr estimates about 1,544,900 visits to suunto.com in September 2026, down 10% in a month and up 17% over three months. Suunto ranks #21 of 33,382 Jewelry brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Suunto use?
Gravity by Benchr identifies suunto.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
What is Suunto's ad budget?
Gravity by Benchr does not publish a spend figure for Suunto on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Finland?
Among Jewelry brands in Finland in the Gravity by Benchr index, Suunto ranks #21 of 33,382 by estimated traffic. Its closest competitors on the same market are Garmin 佳明, Garmin, Garmin, eAzymut.pl and Garmin Chile. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Suunto.