Brand page · Swaddling & Receiving Blankets · United States
Swaddelini: 75.8k visits a month, 28 active Meta ads, Gravity score 657.
Swaddelini — Swaddelini is a baby care brand that manufactures escape-proof swaddle sleep sacks and rompers for newborns and infants. The company was founded by Liz Hilton, leveraging her expertise as a 3D knitting specialist. In September 2026 swaddelini.com drew an estimated 75.8k visits, up 23% on the month before. It ranks #7 of 330 Swaddling & Receiving Blankets brands in United States and holds a 3.7 Trustpilot rating over 112 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 13 peers: Swaddling & Receiving Blankets brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Swaddelini is a baby care brand that manufactures escape-proof swaddle sleep sacks and rompers for newborns and infants. The company was founded by Liz Hilton, leveraging her expertise as a 3D knitting specialist.
01 · Traffic
How much traffic Swaddelini gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Swaddelini drew an estimated 75.8k visits in September 2026, up 23% on the month before and down 2% over three months.
- Worldwide#119,014of 4.5m sites · Top 5%
- In United States#38,769of 1.2m sites · Top 5%
- Swaddling & Receiving Blankets, worldwide#18of 1,087 brands · Top 5%
- Swaddling & Receiving Blankets, United States#7of 330 brands · Top 5%
75.8k
estimated visits in September
1 mo ▲ +23.3%4 mo ▼ −1.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Swaddelini.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Swaddelini holds 3.7 out of 5 on Trustpilot over 112 reviews, 21 of them in the last twelve months: 61% of customers give five stars and 25% one star. That volume places Swaddelini in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Baby Clothing Store Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Swaddelini sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Swaddelini sells on Shopify, 97% of its catalogue in stock. The best seller is Grey Swaddle Sleep Sack, at US$54.95, followed by Pink Swaddle Sleep Sack and Blue Swaddle Sleep Sack.
#1Grey Swaddle Sleep SackSwaddeliniUS$54.95In stock
#2Pink Swaddle Sleep SackSwaddeliniUS$54.95In stock
#3Blue Swaddle Sleep SackSwaddeliniUS$54.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Swaddelini in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 71% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$79.95
- Currency
- USD
04 · Ads
What Swaddelini is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Swaddelini runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2024 (image, text, video).
Save on SwaddeliniSwaddelini7 Oct 2026image
She was so overstimulated that the Swaddelini was just what she needed #babyswaddle #newbornsleepSwaddelini6 Oct 2026video
From crying to sleeping in under 2 minutes! #whyswaddle #sleepsack #sleeptroutineSwaddelini30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad5 Oct 2026KnitItverified
Text ad5 Oct 2026KnitItverified
Text ad5 Oct 2026KnitItverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Swaddelini.
The creators who tag @swaddelini on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swaddelini on Instagram, led by Lila Maternity (153k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLila Maternity@lila.laborwear · 🇺🇸 US | Fashion style luxury Creator | 153k | 0.3% | 1 | Tagged @swaddelini |
06 · Competitors according to Gravity
Who Swaddelini competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Swaddelini among Swaddling & Receiving Blankets brands in United States. The closest is Love to Dream, then Love to Dream, Shop Kepi, Peachier Goods, Natchiketa, Carseat Canopy.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Love to Dreamlovetodream.com | |||||||
| Love to Dreamlovetodream.ca | |||||||
| Shop Kepishopkepi.com | |||||||
| Peachier Goodspeachiergoods.com | |||||||
| Natchiketanatchiketa.com | |||||||
| Carseat Canopycarseatcanopy.com |
07 · Company
The company behind Swaddelini.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Swaddelini is a company based in Holland, United States, founded in 2018 according to LinkedIn, on a domain registered in January 2019.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Holland
- Founded
- 2018, per LinkedIn
- Domain registered
- 24 Jan 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swaddelini.com · Shopify · USD
- Catalogue
- 32 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Swaddelini
What people ask Google about Swaddelini.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Swaddelini legit or a scam?
According to Gravity by Benchr, Swaddelini is a brand based in Holland, United States: its website has existed since January 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 471,643 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Swaddelini reviews
Customers rate Swaddelini 3.7 out of 5 on Trustpilot over 112 reviews, 21 of them in the last twelve months: 61% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Swaddelini?
Swaddelini is a baby care brand that manufactures escape-proof swaddle sleep sacks and rompers for newborns and infants. The company was founded by Liz Hilton, leveraging her expertise as a 3D knitting specialist. Gravity by Benchr classifies it under Swaddling & Receiving Blankets, with Swaddling Blankets making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Swaddelini cost?
Swaddelini's best seller, Grey Swaddle Sleep Sack, sells US$54.95 on swaddelini.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check swaddelini.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Swaddelini discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Swaddelini advertises on Facebook and Instagram and on Google, where its offers often run. Check swaddelini.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Swaddelini?
Swaddelini sells on its own website, swaddelini.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Swaddelini?
Gravity by Benchr records a company based in Holland, United States, founded in 2018 according to LinkedIn, on a domain registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Swaddelini growing?
Not at the moment. Gravity by Benchr estimates about 75,800 visits to swaddelini.com in September 2026, up 23% in a month and down 2% over three months. Swaddelini ranks #7 of 330 Swaddling & Receiving Blankets brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Swaddelini use?
Gravity by Benchr identifies swaddelini.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Swaddelini spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Swaddelini on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Swaddling & Receiving Blankets brands in United States?
Among Swaddling & Receiving Blankets brands in United States in the Gravity by Benchr index, Swaddelini ranks #7 of 330 by estimated traffic. Its closest competitors on the same market are Love to Dream, Love to Dream, Shop Kepi, Peachier Goods and Natchiketa. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Swaddelini.