Brand page · Kitchen & Dining · United Kingdom
Swan traffic, ads & competitors 97.8k visits a month, 7 active Meta ads.
Swan — Swan is a brand that sells stylish kitchen appliances and housewares, including ranges like the Queen of Clean, Retro, Copper, and Townhouse collections. In September 2026 swan-brand.co.uk drew an estimated 97.8k visits, down 10% on the month before. It ranks #106 of 6,546 Kitchen & Dining brands in the United Kingdom and holds a 4.4 Trustpilot rating over 4,913 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Swan is a brand that sells stylish kitchen appliances and housewares, including ranges like the Queen of Clean, Retro, Copper, and Townhouse collections.
01 · Traffic
Swan website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Swan drew an estimated 97.8k visits in September 2026, down 10% on the month before and down 40% over three months.
- Worldwide#95,505of 4.5m sites · Top 5%
- In United Kingdom#4,965of 192k sites · Top 5%
- Kitchen & Dining, worldwide#2,274of 145,612 brands · Top 5%
- Kitchen & Dining, United Kingdom#106of 6,546 brands · Top 5%
97.8k
estimated visits in September
1 mo ▼ −10.4%4 mo ▼ −39.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Swan reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Swan holds 4.4 out of 5 on Trustpilot over 4,913 reviews, 404 of them in the last twelve months: 79% of customers give five stars and 13% one star. That volume places Swan in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Swan best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Swan's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Swan in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Swan ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Swan runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2022 (image, text, video).
Get 20% off with code RETRO20Swan Brand1 Oct 2026image
Swan BrandSwan Brand9 Sept 2026image
Swan BrandSwan Brand13 Apr 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Swan Products limitedverified
Image ad20 Oct 2026Swan Products limitedverified
Text ad20 Oct 2026Swan Products limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Swan influencers
The creators who tag @swanbranduk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swanbranduk on Instagram, led by Louise Price (164k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLouise Price@loushomelife · 🇬🇧 GB | Decoration garden diy Creator | 164k | 0.6% | 3 | Tagged @swanbranduk |
06 · Competitors according to Gravity
Swan competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Swan among Kitchen & Dining brands in the United Kingdom. The closest is russellhobbs.com, then krups.fr, smeg.com, Tower Housewares, go-electrical.co.uk, Koenig.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| russellhobbs.comrussellhobbs.com | |||||||
| krups.frkrups.fr | |||||||
| smeg.comsmeg.com | |||||||
| Tower Housewarestowerhousewares.co.uk | |||||||
| go-electrical.co.ukgo-electrical.co.uk | |||||||
| Koenighkoenig.com |
07 · Company
Who is behind Swan?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Swan is a company based in United Kingdom, on a domain registered in February 2008. It employs about 8 people.
- Entity country
- 🇬🇧 United Kingdom
- Domain registered
- 26 Feb 2008
- Status
- Operating
- Employees
- 8 on LinkedIn
- Own store
- swan-brand.co.uk
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Swan
What people ask Google about Swan.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Swan a legit company?
According to Gravity by Benchr, Swan is a brand based in the United Kingdom: its website has existed since February 2008, its Trustpilot profile is claimed by the brand, it employs 8 people on LinkedIn, it has 193,430 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Swan?
Customers rate Swan 4.4 out of 5 on Trustpilot over 4,913 reviews, 404 of them in the last twelve months: 79% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Swan sell?
Swan is a brand that sells stylish kitchen appliances and housewares, including ranges like the Queen of Clean, Retro, Copper, and Townhouse collections. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Is there a Swan discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Swan advertises on Facebook and Instagram and on Google, where its offers often run. Check swan-brand.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Swan?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2008, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Swan growing?
Not at the moment. Gravity by Benchr estimates about 97,800 visits to swan-brand.co.uk in September 2026, down 10% in a month and down 40% over three months. Swan ranks #106 of 6,546 Kitchen & Dining brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Swan's ad budget?
Gravity by Benchr does not publish a spend figure for Swan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in the United Kingdom?
Among Kitchen & Dining brands in the United Kingdom in the Gravity by Benchr index, Swan ranks #106 of 6,546 by estimated traffic. Its closest competitors on the same market are russellhobbs.com, krups.fr, smeg.com, Tower Housewares and go-electrical.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Swan.