Brand page · Clothing Accessories · United States
SwapWear: 92.1k visits a month, 64 active Meta ads, Gravity score 640.
SwapWear — SwapWear is a brand that sells customizable and swappable denim jackets with collectible wearable art panels by human artists. The jackets are modular and sustainable, allowing users to customize their own designs or choose from artists' collections. In September 2026 swapwear.com drew an estimated 92.1k visits, up 45% on the month before. It ranks #409 of 34,142 Clothing Accessories brands in United States and holds a 4.5 Trustpilot rating over 26 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 108 peers: Clothing Accessories brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SwapWear is a brand that sells customizable and swappable denim jackets with collectible wearable art panels by human artists. The jackets are modular and sustainable, allowing users to customize their own designs or choose from artists' collections.
01 · Traffic
How much traffic SwapWear gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SwapWear drew an estimated 92.1k visits in September 2026, up 45% on the month before and up 91% over three months.
- Worldwide#100,559of 4.5m sites · Top 5%
- In United States#32,857of 1.2m sites · Top 5%
- Clothing Accessories, worldwide#1,173of 85,207 brands · Top 5%
- Clothing Accessories, United States#409of 34,142 brands · Top 5%
92.1k
estimated visits in September
1 mo ▲ +45.4%4 mo ▲ +90.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SwapWear.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SwapWear holds 4.5 out of 5 on Trustpilot over 26 reviews, 18 of them in the last twelve months: 92% of customers give five stars and 4% one star. That volume places SwapWear in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Clothing Store Collectibles Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SwapWear sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SwapWear sells on Shopify, 100% of its catalogue in stock. The best seller is Raven Denim Jacket, at US$119.00, followed by Onyx Hoodie and Oceanside Denim Jacket.
#1Raven Denim JacketSwapWearUS$119.00In stock
#3Onyx HoodieSwapWearUS$99.00In stock
Oceanside Denim JacketSwapWearUS$119.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SwapWear in its comparison group.
- Average rating
- 4.96 / 5
- Rated products
- 42% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$25.00
- Currency
- USD
04 · Ads
What SwapWear is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SwapWear runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since September 2025 (image, text, video).
Make Everyday More PersonalSwapWear12 Oct 2026video
Give A Little Self-ExpressionSwapWear9 Oct 2026image
Swap Into Spooky SeasonSwapWear9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SwapWear LLCverified
Text ad2 Oct 2026SwapWear LLCverified
Text ad23 May 2026SwapWear LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SwapWear.
The creators who tag @swapwear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swapwear on Instagram, led by Stephanie 💋 (21.4k followers, 17.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStephanie 💋@stephanieanneofficial · 🇺🇸 US | Beauty cosmetics skincare Creator | 21.4k | 17.3% | 2 | Tagged @swapwear |
06 · Competitors according to Gravity
Who SwapWear competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SwapWear among Clothing Accessories brands in United States. The closest is For Days, then Ozma Records, Kool Breeze Solar Hat, Off The Hook Jeweler, LLC, Trinket Sorceress, The Boot Girdle.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| For Daysfordays.com | |||||||
| Ozma Recordsozmarecords.com | |||||||
| Kool Breeze Solar Hatkoolbreezesolarhats.com | |||||||
| Off The Hook Jeweler, LLChookits.net | |||||||
| Trinket Sorceresstrinketsorceress.com | |||||||
| The Boot Girdlethebootgirdle.com |
07 · Company
The company behind SwapWear.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SwapWear is a company based in Austin, United States, founded in 2023 according to LinkedIn, on a domain registered in July 2019. It employs about 3 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Austin
- Founded
- 2023, per LinkedIn
- Domain registered
- 11 Jul 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swapwear.com · Shopify · USD
- Catalogue
- 73 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SwapWear
What people ask Google about SwapWear.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SwapWear legit or a scam?
According to Gravity by Benchr, SwapWear is a brand based in Austin, United States: its website has existed since July 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 122,726 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SwapWear?
Customers rate SwapWear 4.5 out of 5 on Trustpilot over 26 reviews, 18 of them in the last twelve months: 92% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SwapWear?
SwapWear is a brand that sells customizable and swappable denim jackets with collectible wearable art panels by human artists. The jackets are modular and sustainable, allowing users to customize their own designs or choose from artists' collections. Gravity by Benchr classifies it under Clothing Accessories, with Clothing Accessories making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SwapWear prices: how much is it?
SwapWear's best seller, Raven Denim Jacket, sells US$119.00 on swapwear.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check swapwear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a SwapWear discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SwapWear advertises on Facebook and Instagram and on Google, where its offers often run. Check swapwear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SwapWear?
SwapWear sells on its own website, swapwear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SwapWear?
Gravity by Benchr records a company based in Austin, United States, founded in 2023 according to LinkedIn, on a domain registered in 2019, with 3 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SwapWear doing well?
Yes. Gravity by Benchr estimates about 92,100 visits to swapwear.com in September 2026, up 45% in a month and up 91% over three months. SwapWear ranks #409 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SwapWear use?
Gravity by Benchr identifies swapwear.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SwapWear's ad budget?
Gravity by Benchr does not publish a spend figure for SwapWear on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, SwapWear ranks #409 of 34,142 by estimated traffic. Its closest competitors on the same market are For Days, Ozma Records, Kool Breeze Solar Hat, Off The Hook Jeweler, LLC and Trinket Sorceress. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SwapWear.