Brand page · Jewelry · India
Swashaa: 450K visits a month, 253 active Meta ads, Gravity score 637.
Swashaa — Swashaa is an online fashion brand that sells trending and affordable jewellery including bracelets, necklaces, rings, earrings, and handbags for men, women, and kids. In September 2026 swashaa.com drew an estimated 450K visits, down 0% on the month before. It ranks #38 of 2,013 Jewelry brands in India and holds a 1.5 Trustpilot rating over 50 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 141 peers: Jewelry brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Swashaa is an online fashion brand that sells trending and affordable jewellery including bracelets, necklaces, rings, earrings, and handbags for men, women, and kids.
01 · Traffic
How much traffic Swashaa gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Swashaa drew an estimated 450K visits in September 2026, down 0% on the month before and down 38% over three months.
- Worldwide#27,028of 4.5M sites · Top 1%
- In India#1,422of 164K sites · Top 1%
- Jewelry, worldwide#392of 132,285 brands · Top 1%
- Jewelry, India#38of 2,013 brands · Top 5%
450K
estimated visits in September
1 mo ▼ −0.4%4 mo ▼ −37.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Swashaa.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Swashaa holds 1.5 out of 5 on Trustpilot over 50 reviews, 40 of them in the last twelve months: 4% of customers give five stars and 94% one star. That volume places Swashaa in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Store Fashion Accessories Store Jewellery Manufacturer Costume Jewelry Shop Jewelry Designer Jeweler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Swashaa sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Swashaa sells on Shopify, 73% of its catalogue in stock. The best seller is Gift Wrap, at ₹50.00, followed by Shiny Clover Necklace and Butterfly Snake Chain Bracelet.
#1Gift WrapSwashaa₹50.00In stock
#2Shiny Clover NecklaceSwashaa₹649.99In stock
#3Butterfly Snake Chain BraceletSwashaa₹599.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Swashaa in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 60% of the catalogue
- In stock
- 73%
- Upper price quartile
- US$11.49
- Currency
- INR
04 · Ads
What Swashaa is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Swashaa runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
🔥 BUY 3 OR MORE & GET FLAT 50% OFF! 🔥Swashaa6 Oct 2026video
Everyday Style Starts Here with Buy 1 Get 1 FREESwashaa6 Oct 2026video
Buy 3 or more & Get 50% OFF 🔥Swashaa6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026F. ENGINE PVT LTDverified
Text ad20 Oct 2026F. ENGINE PVT LTDverified
Image ad20 Oct 2026F. ENGINE PVT LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Swashaa.
The creators who tag @swashaaindia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swashaaindia on Instagram, led by Sai ronak (68K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSai ronak@saironak · 🇮🇳 IN | Fitness sport bodybuilding Creator | 68K | 0.9% | 2 | Tagged @swashaaindia |
06 · Competitors according to Gravity
Who Swashaa competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Swashaa among Jewelry brands in India. The closest is BLING QUEEN, then SALTY, Daisy London, Estele, Amalfa, The99Jewel.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BLING QUEENblingqueen.in | |||||||
| SALTYsalty.co.in | |||||||
| Daisy Londondaisyjewellery.com | |||||||
| Esteleestele.co | |||||||
| Amalfaamalfa.in | |||||||
| The99Jewelthe99jewel.com |
07 · Company
The company behind Swashaa.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Swashaa is a company based in Surat, India, founded in 2021 according to LinkedIn, on a domain registered in June 2021. It employs about 40 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Surat
- Founded
- 2021, per LinkedIn
- Domain registered
- 19 Jun 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 40 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swashaa.com · Shopify · INR
- Catalogue
- 407 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Swashaa
What people ask Google about Swashaa.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Swashaa legit?
According to Gravity by Benchr, Swashaa is a brand based in Surat, India: its website has existed since June 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 40 people on LinkedIn, it has 402,789 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Swashaa?
Customers rate Swashaa 1.5 out of 5 on Trustpilot over 50 reviews, 40 of them in the last twelve months: 4% give five stars, 94% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Swashaa sell?
Swashaa is an online fashion brand that sells trending and affordable jewellery including bracelets, necklaces, rings, earrings, and handbags for men, women, and kids. Gravity by Benchr classifies it under Jewelry, with Bracelets making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Swashaa prices: how much is it?
Swashaa's best seller, Gift Wrap, sells ₹50.00 on swashaa.com. 73% of the catalogue is in stock. Gravity does not track prices daily: check swashaa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Swashaa have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Swashaa advertises on Facebook and Instagram and on Google, where its offers often run. Check swashaa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Swashaa?
Swashaa sells on its own website, swashaa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Swashaa?
Gravity by Benchr records a company based in Surat, India, founded in 2021 according to LinkedIn, on a domain registered in 2021, with 40 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Swashaa doing well?
Not at the moment. Gravity by Benchr estimates about 449,700 visits to swashaa.com in September 2026, down 0% in a month and down 38% over three months. Swashaa ranks #38 of 2,013 Jewelry brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Swashaa use?
Gravity by Benchr identifies swashaa.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Swashaa spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Swashaa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in India?
Among Jewelry brands in India in the Gravity by Benchr index, Swashaa ranks #38 of 2,013 by estimated traffic. Its closest competitors on the same market are BLING QUEEN, SALTY, Daisy London, Estele, Amalfa. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Swashaa.