Brand page · Personal Care · Sweden
SWATI Cosmetics: 73.2k visits a month, 595 active Meta ads, Gravity score 652.
SWATI Cosmetics — SWATI Cosmetics is a brand that sells colored lenses and makeup products, offering natural looking options sold at retailers like Sephora, Douglas, Kicks, and Nykaa. In September 2026 swati.com drew an estimated 73.2k visits, down 8% on the month before. It ranks #1,015 of 33,626 Personal Care brands in Sweden and holds a 4.6 Trustpilot rating over 3,933 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Personal Care brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SWATI Cosmetics is a brand that sells colored lenses and makeup products, offering natural looking options sold at retailers like Sephora, Douglas, Kicks, and Nykaa.
01 · Traffic
How much traffic SWATI Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SWATI Cosmetics drew an estimated 73.2k visits in September 2026, down 8% on the month before and up 27% over three months.
- Worldwide#122,623of 4.5m sites · Top 5%
- In United States#39,868of 1.2m sites · Top 5%
- Personal Care, worldwide#6,103of 215,119 brands · Top 5%
- Personal Care, United States#1,015of 33,626 brands · Top 5%
73.2k
estimated visits in September
1 mo ▼ −8.4%4 mo ▲ +26.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SWATI Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SWATI Cosmetics holds 4.6 out of 5 on Trustpilot over 3,933 reviews, 471 of them in the last twelve months: 75% of customers give five stars and 15% one star. That volume places SWATI Cosmetics in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, SWATI Cosmetics scores 4.4 over 92 reviews.
Contact Lenses Supplier Cosmetic Products Manufacturer Cosmetics Store Beauty Product Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SWATI Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SWATI Cosmetics sells on Shopify, 100% of its catalogue in stock. The best seller is Lens Solution, at SEK 111.20, followed by Jade - 6 months and Jade - 1 month.
#1Lens SolutionSWATI CosmeticsSEK 111.20In stock
#2Jade - 6 monthsSWATI CosmeticsSEK 479.20In stock
#3Jade - 1 monthSWATI CosmeticsSEK 343.20In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SWATI Cosmetics in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 97% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$47.89
- Currency
- SEK
04 · Ads
What SWATI Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SWATI Cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
No one knowsSWATI Cosmetics7 Oct 2026video
No one knowsSWATI Cosmetics7 Oct 2026video
3 more myths about coloured lensesSWATI Cosmetics7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026SWATI GROUP ABverified
Text ad21 Oct 2026SWATI GROUP ABverified
Text ad21 Oct 2026SWATI COSMETICS INDIA PRIVATE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SWATI Cosmetics.
The creators who tag @swaticosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swaticosmetics on Instagram, led by Geetika Chauhan Mua (19.5k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGeetika Chauhan Mua@geetika_chauhan_makeovers · 🇮🇳 IN | Beauty cosmetics skincare Creator | 19.5k | 1.5% | 6 | Tagged @swaticosmetics |
06 · Competitors according to Gravity
Who SWATI Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SWATI Cosmetics among Personal Care brands in Sweden. The closest is Helsinglight, then Eiyan Lens, EyeCandys, Care of eyes, HEVO, savvenart.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Helsinglighthelsinglight.se | |||||||
| Eiyan Lenseiyan.com | |||||||
| EyeCandyseyecandys.com | |||||||
| Care of eyescareofeyes.se | |||||||
| HEVOhevoeyewear.com | |||||||
| savvenart.comsavvenart.com |
07 · Company
The company behind SWATI Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SWATI Cosmetics is a company based in Skurup, Sweden, founded in 2019 according to LinkedIn, on a domain registered in March 2001. It employs about 30 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Skurup
- Founded
- 2019, per LinkedIn
- Domain registered
- 5 Mar 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swati.com · Shopify · SEK
- Catalogue
- 78 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SWATI Cosmetics
What people ask Google about SWATI Cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SWATI Cosmetics legit or a scam?
According to Gravity by Benchr, SWATI Cosmetics is a brand based in Skurup, Sweden: its website has existed since March 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 284,879 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SWATI Cosmetics?
Customers rate SWATI Cosmetics 4.6 out of 5 on Trustpilot over 3,933 reviews, 471 of them in the last twelve months: 75% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, SWATI Cosmetics scores 4.4 over 92 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SWATI Cosmetics?
SWATI Cosmetics is a brand that sells colored lenses and makeup products, offering natural looking options sold at retailers like Sephora, Douglas, Kicks, and Nykaa. Gravity by Benchr classifies it under Personal Care, with Vision Care making up 68% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SWATI Cosmetics prices: how much is it?
SWATI Cosmetics' best seller, Lens Solution, sells SEK 111.20 on swati.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check swati.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a SWATI Cosmetics discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SWATI Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check swati.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SWATI Cosmetics?
SWATI Cosmetics sells on its own website, swati.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SWATI Cosmetics?
Gravity by Benchr records a company based in Skurup, Sweden, founded in 2019 according to LinkedIn, on a domain registered in 2001, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SWATI Cosmetics growing?
Yes. Gravity by Benchr estimates about 73,200 visits to swati.com in September 2026, down 8% in a month and up 27% over three months. SWATI Cosmetics ranks #1,015 of 33,626 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SWATI Cosmetics use?
Gravity by Benchr identifies swati.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SWATI Cosmetics spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SWATI Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, SWATI Cosmetics ranks #1,015 of 33,626 by estimated traffic. Its closest competitors on the same market are Helsinglight, Eiyan Lens, EyeCandys, Care of eyes and HEVO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SWATI Cosmetics.