Brand page · Clothing Accessories · United Kingdom
SWAY: 40.5k visits a month, 47 active Meta ads, Gravity score 652.
SWAY — SWAY Hair Extensions is a UK-based brand that sells premium human hair extensions made from 100% Double Drawn Remy human hair, offering various types of extensions including tape-ins, wefts, clip-ins, and pre-bonded options. In September 2026 swayhairextensions.com drew an estimated 40.5k visits, up 13% on the month before. It ranks #244 of 6,238 Clothing Accessories brands in United Kingdom and holds a 4.7 Trustpilot rating over 5,247 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 243 peers: Clothing Accessories brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SWAY Hair Extensions is a UK-based brand that sells premium human hair extensions made from 100% Double Drawn Remy human hair, offering various types of extensions including tape-ins, wefts, clip-ins, and pre-bonded options.
01 · Traffic
How much traffic SWAY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SWAY drew an estimated 40.5k visits in September 2026, up 13% on the month before and up 9% over three months.
- Worldwide#203,406of 4.5m sites · Top 5%
- In United Kingdom#10,662of 192k sites · Top 10%
- Clothing Accessories, worldwide#2,867of 85,207 brands · Top 5%
- Clothing Accessories, United Kingdom#244of 6,238 brands · Top 5%
40.5k
estimated visits in September
1 mo ▲ +13.3%4 mo ▲ +9.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SWAY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SWAY holds 4.7 out of 5 on Trustpilot over 5,247 reviews, 873 of them in the last twelve months: 90% of customers give five stars and 5% one star. That volume places SWAY in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Beauty Supply Store Beauty Products Wholesaler Hair Extensions Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SWAY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SWAY sells on Shopify, 95% of its catalogue in stock. The best seller is Hydrate Shampoo, at £14.99–£25.99, followed by Hydrate Conditioner and Hair Oil.
#1Hydrate ShampooSWAY£14.99–£25.99In stock
#2Hydrate ConditionerSWAY£14.99–£25.99In stock
#3Hair OilSWAY£14.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SWAY in its comparison group.
- Average rating
- 4.31 / 5
- Rated products
- 63% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$159.16
- Currency
- GBP
04 · Ads
What SWAY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SWAY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2024 (image, text, video).
Switching up your whole look in seconds...⏳✨ @livmiddlehurst wears our 22" Seamless Clip Ins in 'Hazelnut Harmony'🤎 @antonthomashairSWAY Hair Extensions30 Sept 2026video
Precision in every placement🤍👌🏼 Perfect colour blends for @kadiebethxx wearing Seamless Tape Weft & Nano Bonds | 18" | shades 'Rooted PearlSWAY Hair Extensions30 Sept 2026video
The difference speaks for itself✨🪽 Before vs After using our Seamless Flat Weft & Nano Bonds in 22" | 'Mochaccino Melt' & 'Rooted ChampagneSWAY Hair Extensions25 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Sway Hair Extensionsverified
Text ad21 Oct 2026Sway Hair Extensionsverified
Text ad21 Oct 2026Sway Hair Extensionsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SWAY.
The creators who tag @swayhairextensions on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who SWAY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SWAY among Clothing Accessories brands in United Kingdom. The closest is SILKE London, then Additional Lengths, Milk & Blush, lookelevenhairextensions, BlissyLocks Hair Extensions, Remi Cachet.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SILKE Londonsilkelondon.com | |||||||
| Additional Lengthsadditionallengths.co.uk | |||||||
| Milk & Blushmilkandblush.com | |||||||
| lookelevenhairextensionslookelevenhairextensions.co.uk | |||||||
| BlissyLocks Hair Extensionsblissylocks.com | |||||||
| Remi Cachetremicachet.com |
07 · Company
The company behind SWAY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SWAY is a company based in Paignton, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in October 2016. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Paignton
- Founded
- 2017, per LinkedIn
- Domain registered
- 20 Oct 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swayhairextensions.com · Shopify · GBP
- Catalogue
- 68 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SWAY
What people ask Google about SWAY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SWAY a legit company?
According to Gravity by Benchr, SWAY is a brand based in Paignton, United Kingdom: its website has existed since October 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 135,594 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SWAY reviews: is it worth it?
Customers rate SWAY 4.7 out of 5 on Trustpilot over 5,247 reviews, 873 of them in the last twelve months: 90% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SWAY sell?
SWAY Hair Extensions is a UK-based brand that sells premium human hair extensions made from 100% Double Drawn Remy human hair, offering various types of extensions including tape-ins, wefts, clip-ins, and pre-bonded options. Gravity by Benchr classifies it under Clothing Accessories, with Hair Accessories making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is SWAY expensive?
SWAY's best seller, Hydrate Shampoo, sells from £14.99 to £25.99 on swayhairextensions.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check swayhairextensions.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does SWAY have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SWAY advertises on Facebook and Instagram and on Google, where its offers often run. Check swayhairextensions.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SWAY?
SWAY sells on its own website, swayhairextensions.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SWAY?
Gravity by Benchr records a company based in Paignton, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in 2016, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SWAY doing well?
Yes. Gravity by Benchr estimates about 40,500 visits to swayhairextensions.com in September 2026, up 13% in a month and up 9% over three months. SWAY ranks #244 of 6,238 Clothing Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SWAY use?
Gravity by Benchr identifies swayhairextensions.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SWAY spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SWAY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United Kingdom?
Among Clothing Accessories brands in United Kingdom in the Gravity by Benchr index, SWAY ranks #244 of 6,238 by estimated traffic. Its closest competitors on the same market are SILKE London, Additional Lengths, Milk & Blush, lookelevenhairextensions and BlissyLocks Hair Extensions. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SWAY.