Brand page · Clothing · United Kingdom

SWAZ Top 5% worldwide Top 5% in United Kingdom Top 5% in Clothing Top 5% in Clothing in United Kingdom
swaz.co.uk·🇬🇧 United Kingdom· Shopify·Since 2015

SWAZ: 64.8k visits a month, 21 active Meta ads, Gravity score 670.

SWAZ — Design your own using our online kit builder — no minimum orders, 3–4 week turnaround, and full creative control. Built for clubs of all levels. In September 2026 swaz.co.uk drew an estimated 64.8k visits, up 30% on the month before. It ranks #788 of 19,668 Clothing brands in United Kingdom and holds a 4.6 Trustpilot rating over 89 reviews.

swaz.co.uk@swaz_uk 3.3kFacebookLinkedIn 248Trustpilot 4.6Meta Ad Library 21

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
64.8k
+30% vs. August 2026
Instagram followers
3.3k
509 posts · @swaz_uk
Trustpilot
4.6
89 reviews · 4 in 12 months
Meta ads
21
active · on Google since 2021
Products
—
Data not available
Rank in United Kingdom
#788
of 19,668 in Clothing
LinkedIn
248
followers · 13 employees
Earned media value
—
Data not available

Gravity score

670/ 1000 · 8 of 10 indicators rated
Brand Power679
Momentum680
Performance650

Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Design your own using our online kit builder — no minimum orders, 3–4 week turnaround, and full creative control. Built for clubs of all levels.

01 · Traffic

How much traffic SWAZ gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

SWAZ drew an estimated 64.8k visits in September 2026, up 30% on the month before and up 36% over three months.

  • Worldwide#136,240of 4.5m sites · Top 5%
  • In United Kingdom#7,122of 192k sites · Top 5%
  • Clothing, worldwide#13,182of 459,295 brands · Top 5%
  • Clothing, United Kingdom#788of 19,668 brands · Top 5%
Monthly visitssource Sept 2026

64.8k

estimated visits in September

1 mo ▲ +29.9%4 mo ▲ +36.0%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about SWAZ.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

SWAZ holds 4.6 out of 5 on Trustpilot over 89 reviews, 4 of them in the last twelve months: 90% of customers give five stars and 6% one star. That volume places SWAZ in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotclaimed page · read 21 Oct 2026
4.6TrustScore · 89 reviews · 4 in 12 months
Top 30% review volumeTop 30% rating quality
5 ★90%
4 ★1%
3 ★2%
2 ★1%
1 ★6%

Soccer Store Custom T-Shirt Store Sportswear Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What SWAZ sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read SWAZ's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing80%
Hobbies & Creative Arts12%
Athletics2%

The dominant category places SWAZ in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about SWAZ.

The creators who tag @swaz_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @swaz_uk · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who SWAZ competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for SWAZ among Clothing brands in United Kingdom. The closest is poho.fr, then incheonutdmarket.com, spirit apparel, LEVIATAN, republicadealberdi.com.ar, clubwebshop.com.

CompetitorsClothing · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
poho.frpoho.fr
incheonutdmarket.comincheonutdmarket.com
spirit apparelspiritapparel.co.id
LEVIATANleviatan.gg
republicadealberdi.com.arrepublicadealberdi.com.ar
clubwebshop.comclubwebshop.com
Competitors Gravity finds for SWAZ. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare SWAZ with poho.fr

07 · Company

The company behind SWAZ.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

SWAZ is a company based in United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in December 2015. It employs about 13 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom
Founded
2016, per LinkedIn
Domain registered
15 Dec 2015
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
13 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
swaz.co.uk · Shopify
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about SWAZ

What people ask Google about SWAZ.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is SWAZ legit or a scam?

According to Gravity by Benchr, SWAZ is a brand based in United Kingdom: its website has existed since December 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 3,345 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about SWAZ?

Customers rate SWAZ 4.6 out of 5 on Trustpilot over 89 reviews, 4 of them in the last twelve months: 90% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is SWAZ known for?

Design your own using our online kit builder — no minimum orders, 3–4 week turnaround, and full creative control. Built for clubs of all levels. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

Is there a SWAZ discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: SWAZ advertises on Facebook and Instagram and on Google, where its offers often run. Check swaz.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy SWAZ?

SWAZ sells on its own website, swaz.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns SWAZ?

Gravity by Benchr records a company based in United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is SWAZ growing?

Yes. Gravity by Benchr estimates about 64,800 visits to swaz.co.uk in September 2026, up 30% in a month and up 36% over three months. SWAZ ranks #788 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does SWAZ use?

Gravity by Benchr identifies swaz.co.uk as a Shopify store (standard plan, not Shopify Plus). The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is SWAZ's ad budget?

Gravity by Benchr does not publish a spend figure for SWAZ on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United Kingdom?

Among Clothing brands in United Kingdom in the Gravity by Benchr index, SWAZ ranks #788 of 19,668 by estimated traffic. Its closest competitors on the same market are poho.fr, incheonutdmarket.com, spirit apparel, LEVIATAN and republicadealberdi.com.ar. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SWAZ.