Brand page · Clothing · United Kingdom
Sweaty Betty: 1.7M visits a month, 61 active Meta ads.
Sweaty Betty — Sweaty Betty offers a range of women's activewear designed for activities like running and yoga, combining fashion with functional performance clothing. In September 2026 sweatybetty.com drew an estimated 1.7M visits, up 20% on the month before. It ranks #21 of 19,668 Clothing brands in United Kingdom and holds a 3.8 Trustpilot rating over 17,596 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Sweaty Betty offers a range of women's activewear designed for activities like running and yoga, combining fashion with functional performance clothing.
01 · Traffic
How much traffic Sweaty Betty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sweaty Betty drew an estimated 1.7M visits in September 2026, up 20% on the month before and up 12% over three months.
- Worldwide#9,448of 4.5M sites · Top 1%
- In United Kingdom#347of 192K sites · Top 1%
- Clothing, worldwide#699of 459,295 brands · Top 1%
- Clothing, United Kingdom#21of 19,668 brands · Top 1%
1.7M
estimated visits in September
1 mo ▲ +20.4%4 mo ▲ +11.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sweaty Betty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sweaty Betty holds 3.8 out of 5 on Trustpilot over 17,596 reviews, 1,284 of them in the last twelve months: 82% of customers give five stars and 12% one star. That volume places Sweaty Betty in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sweaty Betty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sweaty Betty's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Sweaty Betty in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sweaty Betty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sweaty Betty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2024 (image, text, video).
Shop Autumn EssentialsSweaty Betty7 Oct 2026image
Shop Hiking EditSweaty Betty7 Oct 2026image
Shop TrousersSweaty Betty7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sweaty Betty Ltdverified
Text ad20 Oct 2026Sweaty Betty Ltdverified
Text ad20 Oct 2026Sweaty Betty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sweaty Betty.
The creators who tag @sweatybetty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sweatybetty on Instagram, led by MiMi Campbell (14.7K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMiMi Campbell@yummy_mummy_closet · 🇬🇧 GB | Fitness sport bodybuilding Creator | 14.7K | 0.7% | 6 | Tagged @sweatybetty |
06 · Competitors according to Gravity
Who Sweaty Betty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sweaty Betty among Clothing brands in United Kingdom. The closest is fabletics.fr, then Beyond Yoga, YOMOMENT, Lorna Jane, Alo Yoga, lululemon.com.hk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fabletics.frfabletics.fr | |||||||
| Beyond Yogabeyondyoga.com | |||||||
| YOMOMENTyomoment.com | |||||||
| Lorna Janelornajane.com.au | |||||||
| Alo Yogaaloyoga.com | |||||||
| lululemon.com.hklululemon.com.hk |
07 · Company
The company behind Sweaty Betty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sweaty Betty is a company based in United Kingdom, founded in 1998 according to LinkedIn, on a domain registered in April 1999. It employs about 614 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1998, per LinkedIn
- Domain registered
- 12 Apr 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 614 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sweatybetty.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sweaty Betty
What people ask Google about Sweaty Betty.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sweaty Betty legit or a scam?
According to Gravity by Benchr, Sweaty Betty is a brand based in United Kingdom: its website has existed since April 1999, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 614 people on LinkedIn, it has 747,702 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sweaty Betty reviews: is it worth it?
Customers rate Sweaty Betty 3.8 out of 5 on Trustpilot over 17,596 reviews, 1,284 of them in the last twelve months: 82% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sweaty Betty?
Sweaty Betty offers a range of women's activewear designed for activities like running and yoga, combining fashion with functional performance clothing. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Sweaty Betty discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sweaty Betty advertises on Facebook and Instagram and on Google, where its offers often run. Check sweatybetty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Sweaty Betty?
Sweaty Betty sells on its own website, sweatybetty.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Sweaty Betty?
Gravity by Benchr records a company based in United Kingdom, founded in 1998 according to LinkedIn, on a domain registered in 1999, with 614 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sweaty Betty growing?
Yes. Gravity by Benchr estimates about 1,700,800 visits to sweatybetty.com in September 2026, up 20% in a month and up 12% over three months. Sweaty Betty ranks #21 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sweaty Betty use?
Gravity by Benchr identifies sweatybetty.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records.
What is Sweaty Betty's ad budget?
Gravity by Benchr does not publish a spend figure for Sweaty Betty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Sweaty Betty ranks #21 of 19,668 by estimated traffic. Its closest competitors on the same market are fabletics.fr, Beyond Yoga, YOMOMENT, Lorna Jane, Alo Yoga. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sweaty Betty.