Brand page · Sofas · Sweden
Sweef: 363K visits a month, 250 active Meta ads.
Sweef — Sweef is a Swedish furniture and interior design company that specializes in customizable sofas and bedding furniture, allowing customers to design their dream sofas with various models, fabrics, and colors. In September 2026 sweef.se drew an estimated 363K visits, up 14% on the month before. It ranks #1 of 20 Sofas brands in Sweden and holds a 2.9 Trustpilot rating over 3,819 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Sweef is a Swedish furniture and interior design company that specializes in customizable sofas and bedding furniture, allowing customers to design their dream sofas with various models, fabrics, and colors.
01 · Traffic
How much traffic Sweef gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sweef drew an estimated 363K visits in September 2026, up 14% on the month before and up 26% over three months.
- Worldwide#32,203of 4.5M sites · Top 1%
- In Sweden#240of 27.3K sites · Top 1%
- Sofas, worldwide#59of 7,681 brands · Top 1%
- Sofas, Sweden#1of 20 brands · Top 5%
363K
estimated visits in September
1 mo ▲ +13.8%4 mo ▲ +26.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sweef.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sweef holds 2.9 out of 5 on Trustpilot over 3,819 reviews, 33 of them in the last twelve months: 79% of customers give five stars and 4% one star. That volume places Sweef in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store Bedroom Furniture Store Sofa Store Living Room Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sweef sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sweef's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Sweef in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Sweef is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sweef runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text).
Utforska ZebranSweef Furniture6 Oct 2026image
Deutschlands gemütlichste MöbelSweef Furniture6 Oct 2026image
Looking for something unique? A sofa that steals the show? A real eye-catcher? Not sure if we have that... 🤔🤭 Sofa: Valen XL Fabric: SweSweef Furniture6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Sweef ABverified
Text ad19 Oct 2026Sweef ABverified
Text ad19 Oct 2026Sweef ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sweef.
The creators who tag @sweef_furniture on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sweef_furniture on Instagram, led by Lisa Berg (16.2K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLisa Berg@lisacatcafe · 🇳🇴 NO | Decoration garden diy Creator | 16.2K | 0.1% | 10 | Tagged @sweef_furniture |
06 · Competitors according to Gravity
Who Sweef competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sweef among Sofas brands in Sweden. The closest is OPTISOFA, then sofa.com, Sofa Club®, Sofology, Intuition Decor, Swyft.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OPTISOFAoptisofa.com | |||||||
| sofa.comsofa.com | |||||||
| Sofa Club®sofaclub.co.uk | |||||||
| Sofologysofology.co.uk | |||||||
| Intuition Decorintuitiondecor.com | |||||||
| Swyftswyfthome.com |
07 · Company
The company behind Sweef.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sweef is a company based in Sweden. It is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
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- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sweef.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sweef
What people ask Google about Sweef.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sweef legit?
According to Gravity by Benchr, Sweef is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it has 162,142 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Sweef?
Customers rate Sweef 2.9 out of 5 on Trustpilot over 3,819 reviews, 33 of them in the last twelve months: 79% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sweef known for?
Sweef is a Swedish furniture and interior design company that specializes in customizable sofas and bedding furniture, allowing customers to design their dream sofas with various models, fabrics, and colors. Gravity by Benchr classifies it under Sofas. Source: Gravity by Benchr product classification.
Does Sweef have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sweef advertises on Facebook and Instagram and on Google, where its offers often run. Check sweef.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Sweef doing well?
Yes. Gravity by Benchr estimates about 362,500 visits to sweef.se in September 2026, up 14% in a month and up 26% over three months. Sweef ranks #1 of 20 Sofas brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Sweef spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sweef on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Sofas brands in Sweden?
Among Sofas brands in Sweden in the Gravity by Benchr index, Sweef ranks #1 of 20 by estimated traffic. Its closest competitors on the same market are OPTISOFA, sofa.com, Sofa Club®, Sofology, Intuition Decor. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sweef.