Brand page · Hobbies & Creative Arts · United States
Sweetwater: 13.6M visits a month, 298 active Meta ads.
Sweetwater — Sweetwater is a music gear retailer that sells musical instruments, pro audio equipment, and accessories. The company provides expert guidance and support for music makers from beginners to professionals. In September 2026 sweetwater.com drew an estimated 13.6M visits, up 2% on the month before. It ranks #1 of 32,083 Hobbies & Creative Arts brands in United States and holds a 4.1 Trustpilot rating over 1,918 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Sweetwater is a music gear retailer that sells musical instruments, pro audio equipment, and accessories. The company provides expert guidance and support for music makers from beginners to professionals.
01 · Traffic
How much traffic Sweetwater gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sweetwater drew an estimated 13.6M visits in September 2026, up 2% on the month before and up 5% over three months.
- Worldwide#1,624of 4.5M sites · Top 1%
- In United States#606of 1.2M sites · Top 1%
- Hobbies & Creative Arts, worldwide#7of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#1of 32,083 brands · Top 1%
13.6M
estimated visits in September
1 mo ▲ +2.0%4 mo ▲ +4.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sweetwater.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sweetwater holds 4.1 out of 5 on Trustpilot over 1,918 reviews, 208 of them in the last twelve months: 85% of customers give five stars and 10% one star. That volume places Sweetwater in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Music Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sweetwater sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sweetwater's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sweetwater in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sweetwater is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sweetwater runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since March 2024 (image, text).
Powerful Sound DeliveredSweetwater14 Oct 2026image
Your New Passion AwaitsSweetwater14 Oct 2026image
Insta360 X6Sweetwater14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Sweetwater Sound, LLCverified
Text ad19 Oct 2026Sweetwater Sound, LLCverified
Text ad19 Oct 2026Sweetwater Sound, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sweetwater.
The creators who tag @sweetwatersound on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sweetwatersound on Instagram, led by Tuneez (11.8K followers, 76.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTuneez@tuneezofficial · INTL | Music concerts dance Creator | 11.8K | 76.7% | 11 | Tagged @sweetwatersound |
06 · Competitors according to Gravity
Who Sweetwater competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sweetwater among Hobbies & Creative Arts brands in United States. The closest is The Guitar Center Company, then musiciansfriend.com, Fender, PRS Guitars, Gibson, zZounds.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Guitar Center Companyguitarcenter.com | |||||||
| musiciansfriend.commusiciansfriend.com | |||||||
| Fenderfender.com | |||||||
| PRS Guitarsprsguitars.com | |||||||
| Gibsongibson.com | |||||||
| zZoundszzounds.com |
07 · Company
The company behind Sweetwater.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sweetwater is a company based in United States, founded in 1979 according to LinkedIn, on a domain registered in December 1994. It employs about 1,751 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1979, per LinkedIn
- Domain registered
- 6 Dec 1994
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,751 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sweetwater.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sweetwater
What people ask Google about Sweetwater.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sweetwater legit or a scam?
According to Gravity by Benchr, Sweetwater is a brand based in United States: its website has existed since December 1994, its Trustpilot profile is claimed by the brand, it employs 1,751 people on LinkedIn, it has 501,790 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sweetwater reviews: is it worth it?
Customers rate Sweetwater 4.1 out of 5 on Trustpilot over 1,918 reviews, 208 of them in the last twelve months: 85% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sweetwater known for?
Sweetwater is a music gear retailer that sells musical instruments, pro audio equipment, and accessories. The company provides expert guidance and support for music makers from beginners to professionals. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Sweetwater promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sweetwater advertises on Facebook and Instagram and on Google, where its offers often run. Check sweetwater.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sweetwater?
Gravity by Benchr records a company based in United States, founded in 1979 according to LinkedIn, on a domain registered in 1994, with 1,751 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sweetwater doing well?
Yes. Gravity by Benchr estimates about 13,586,500 visits to sweetwater.com in September 2026, up 2% in a month and up 5% over three months. Sweetwater ranks #1 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sweetwater's ad budget?
Gravity by Benchr does not publish a spend figure for Sweetwater on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United States?
Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, Sweetwater ranks #1 of 32,083 by estimated traffic. Its closest competitors on the same market are The Guitar Center Company, musiciansfriend.com, Fender, PRS Guitars, Gibson. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sweetwater.