Brand page · Clothing · United States
SwimOutlet: 1.6m visits a month, 290 active Meta ads, Gravity score 528.
SwimOutlet — SwimOutlet.com is an online retailer specializing in swimwear, accessories, and gear for swimmers of every level, offering the broadest selection of performance swimwear and apparel. In September 2026 swimoutlet.com drew an estimated 1.6m visits, down 21% on the month before. It ranks #83 of 97,158 Clothing brands in United States and holds a 4.3 Trustpilot rating over 1,896 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SwimOutlet.com is an online retailer specializing in swimwear, accessories, and gear for swimmers of every level, offering the broadest selection of performance swimwear and apparel.
01 · Traffic
How much traffic SwimOutlet gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SwimOutlet drew an estimated 1.6m visits in September 2026, down 21% on the month before and down 27% over three months.
- Worldwide#10,002of 4.5m sites · Top 1%
- In United States#3,342of 1.2m sites · Top 1%
- Clothing, worldwide#745of 459,295 brands · Top 1%
- Clothing, United States#83of 97,158 brands · Top 1%
1.6m
estimated visits in September
1 mo ▼ −20.5%4 mo ▼ −27.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SwimOutlet.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SwimOutlet holds 4.3 out of 5 on Trustpilot over 1,896 reviews, 161 of them in the last twelve months: 75% of customers give five stars and 8% one star. That volume places SwimOutlet in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Swimwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SwimOutlet sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SwimOutlet sells on Shopify, 22% of its catalogue in stock. The best seller is SwimOutlet+ Membership, at US$4.99, followed by UltraSwim Chlorine Removal Shampoo 7oz and Customization Fee.
#1SwimOutlet+ MembershipSwimOutletUS$4.99In stock
#2UltraSwim Chlorine Removal Shampoo 7ozSwimOutletUS$6.29In stock
#3Customization FeeSwimOutletUS$0.01In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SwimOutlet in its comparison group.
- Average rating
- 4.42 / 5
- Rated products
- 30% of the catalogue
- In stock
- 22%
- Upper price quartile
- US$39.95
- Currency
- USD
04 · Ads
What SwimOutlet is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SwimOutlet runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
World Aquatics Approved TechSwimOutlet.com8 Oct 2026video
Fresh Styles for a New SeasonSwimOutlet.com8 Oct 2026video
A Festive Suit for October SetsSwimOutlet.com8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Spiraledge, Inc.verified
Text ad20 Oct 2026Spiraledge, Inc.verified
Text ad20 Oct 2026Spiraledge, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SwimOutlet.
The creators who tag @swimoutlet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swimoutlet on Instagram, led by HASSAN | Swimming Coach (39.6k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHASSAN | Swimming Coach@coach_hassan90 · INTL | Fitness sport bodybuilding Creator | 39.6k | 0.8% | 14 | Tagged @swimoutlet |
06 · Competitors according to Gravity
Who SwimOutlet competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SwimOutlet among Clothing brands in United States. The closest is arenasport.com, then Speedo, aquarapid.com, FINIS, Natare Swim, deboerwetsuits.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| arenasport.comarenasport.com | |||||||
| Speedospeedo.com | |||||||
| aquarapid.comaquarapid.com | |||||||
| FINISfinisswim.com | |||||||
| Natare Swimnatare.com.co | |||||||
| deboerwetsuits.comdeboerwetsuits.com |
07 · Company
The company behind SwimOutlet.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SwimOutlet is a company based in Campbell, United States, founded in 2000 according to LinkedIn, on a domain registered in March 2002. It employs about 106 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Campbell
- Founded
- 2000, per LinkedIn
- Domain registered
- 28 Mar 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 106 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swimoutlet.com · Shopify · USD
- Catalogue
- 25,001 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SwimOutlet
What people ask Google about SwimOutlet.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SwimOutlet legit or a scam?
According to Gravity by Benchr, SwimOutlet is a brand based in Campbell, United States: its website has existed since March 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 106 people on LinkedIn, it has 353,237 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SwimOutlet?
Customers rate SwimOutlet 4.3 out of 5 on Trustpilot over 1,896 reviews, 161 of them in the last twelve months: 75% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SwimOutlet?
SwimOutlet.com is an online retailer specializing in swimwear, accessories, and gear for swimmers of every level, offering the broadest selection of performance swimwear and apparel. Gravity by Benchr classifies it under Clothing, with Swimwear making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SwimOutlet cost?
SwimOutlet's best seller, SwimOutlet+ Membership, sells US$4.99 on swimoutlet.com. 22% of the catalogue is in stock. Gravity does not track prices daily: check swimoutlet.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SwimOutlet promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SwimOutlet advertises on Facebook and Instagram and on Google, where its offers often run. Check swimoutlet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SwimOutlet?
SwimOutlet sells on its own website, swimoutlet.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SwimOutlet?
Gravity by Benchr records a company based in Campbell, United States, founded in 2000 according to LinkedIn, on a domain registered in 2002, with 106 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SwimOutlet growing?
Not at the moment. Gravity by Benchr estimates about 1,594,100 visits to swimoutlet.com in September 2026, down 21% in a month and down 27% over three months. SwimOutlet ranks #83 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SwimOutlet use?
Gravity by Benchr identifies swimoutlet.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SwimOutlet spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SwimOutlet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, SwimOutlet ranks #83 of 97,158 by estimated traffic. Its closest competitors on the same market are arenasport.com, Speedo, aquarapid.com, FINIS and Natare Swim. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SwimOutlet.