Brand page · Baby & Toddler · Germany

swing2sleep Top 5% worldwide Top 5% in Germany Top 5% in Baby & Toddler Top 5% in Baby & Toddler in Germany
swing2sleep.de·🇩🇪 Neumünster, Germany· Shopify

swing2sleep: 58.6k visits a month, 79 active Meta ads, Gravity score 644.

swing2sleep — swing2sleep is a German company that manufactures and sells the original heia baby hammock, an automatic motorized hammock that helps babies fall asleep with gentle, rhythmic movements. In September 2026 swing2sleep.de drew an estimated 58.6k visits, up 69% on the month before. It ranks #3 of 138 Baby & Toddler brands in Germany and holds a 3.5 Trustpilot rating over 958 reviews.

swing2sleep.de@swing2sleep 138kYouTube 4.2kFacebookLinkedIn 196Trustpilot 3.5Meta Ad Library 79

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
58.6k
+69% vs. August 2026
Instagram followers
138k
5,217 posts · @swing2sleep
Trustpilot
3.5
958 reviews · 27 in 12 months
Meta ads
79
active · on Google since 2021
Products
100%
in stock · 15 collections
Rank in Germany
#3
of 138 in Baby & Toddler
LinkedIn
196
followers · 10 employees
Earned media value
€4.1k
per month, Instagram

Gravity score

644/ 1000 · 6 of 10 indicators rated
Brand Power653
Momentum520
Performance760

Percentiles within 4 peers: Baby & Toddler brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

swing2sleep is a German company that manufactures and sells the original heia baby hammock, an automatic motorized hammock that helps babies fall asleep with gentle, rhythmic movements.

01 · Traffic

How much traffic swing2sleep gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

swing2sleep drew an estimated 58.6k visits in September 2026, up 69% on the month before and up 13% over three months.

  • Worldwide#148,294of 4.5m sites · Top 5%
  • In Germany#6,737of 184k sites · Top 5%
  • Baby & Toddler, worldwide#44of 2,509 brands · Top 5%
  • Baby & Toddler, Germany#3of 138 brands · Top 5%
Monthly visitssource Sept 2026

58.6k

estimated visits in September

1 mo ▲ +69.5%4 mo ▲ +13.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about swing2sleep.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

swing2sleep holds 3.5 out of 5 on Trustpilot over 958 reviews, 27 of them in the last twelve months: 71% of customers give five stars and 8% one star. That volume places swing2sleep in the top 10% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.5TrustScore · 958 reviews · 27 in 12 months
Top 10% review volume
5 ★71%
4 ★8%
3 ★7%
2 ★6%
1 ★8%

Baby Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What swing2sleep sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

swing2sleep sells on Shopify, 100% of its catalogue in stock. The best seller is heia automatic baby hammocks wish set, at €299.00–€469.00, followed by Door clamp for the automatic baby hammock and Re:Loved heia Complete Set *limited*.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Baby & Toddler82%
Gift Cards4%
Baby Safety4%
Advertising & Marketing4%

Share of the catalogue by product family.

Activity mixdominant: Baby & Toddler
Baby & Toddler88%
Advertising & Marketing4%
Baby Safety4%
Gift Cards4%

The dominant category places swing2sleep in its comparison group.

Prices and ratingsstore data
Average rating
4.54 / 5
Rated products
18% of the catalogue
In stock
100%
Upper price quartile
US$239.69
Currency
EUR

05 · Influencers

Who talks about swing2sleep.

The creators who tag @swing2sleep on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @swing2sleep on Instagram, led by Emily Josephine (11.1k followers, 1.4% engagement).

Influencersaccounts tagging @swing2sleep · Instagram
AccountProfileFollowersEngagementTagsRelationship
EEmily Josephine@emily_schuett · 🇩🇪 DEParenting family Creator11.1k1.4%3Tagged @swing2sleep
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who swing2sleep competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for swing2sleep among Baby & Toddler brands in Germany. The closest is Snugglebundl, then Little Casimir, MINI MILKYS, kidztower, lyttn, tummybuddy.de.

CompetitorsBaby & Toddler · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Snugglebundlsnugglebundl.de
Little Casimirlittlecasimir.de
MINI MILKYSminimilkys.com
kidztowerkidztower.de
lyttnlyttn.de
tummybuddy.detummybuddy.de
Competitors Gravity finds for swing2sleep. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare swing2sleep with Snugglebundl

07 · Company

The company behind swing2sleep.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

swing2sleep is a company based in Neumünster, Germany, founded in 1999 according to LinkedIn. It employs about 10 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany · Neumünster
Founded
1999, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
10 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
swing2sleep.de · Shopify · EUR
Catalogue
15 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about swing2sleep

What people ask Google about swing2sleep.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is swing2sleep a legit company?

According to Gravity by Benchr, swing2sleep is a brand based in Neumünster, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 138,161 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

swing2sleep reviews: is it worth it?

Customers rate swing2sleep 3.5 out of 5 on Trustpilot over 958 reviews, 27 of them in the last twelve months: 71% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is swing2sleep known for?

swing2sleep is a German company that manufactures and sells the original heia baby hammock, an automatic motorized hammock that helps babies fall asleep with gentle, rhythmic movements. Gravity by Benchr classifies it under Baby & Toddler, with Baby & Toddler making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

swing2sleep prices: how much is it?

swing2sleep's best seller, heia automatic baby hammocks wish set, sells from €299.00 to €469.00 on swing2sleep.de. 100% of the catalogue is in stock. Gravity does not track prices daily: check swing2sleep.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does swing2sleep have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: swing2sleep advertises on Facebook and Instagram and on Google, where its offers often run. Check swing2sleep.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy swing2sleep?

swing2sleep sells on its own website, swing2sleep.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns swing2sleep?

Gravity by Benchr records a company based in Neumünster, Germany, founded in 1999 according to LinkedIn, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is swing2sleep growing?

Yes. Gravity by Benchr estimates about 58,600 visits to swing2sleep.de in September 2026, up 69% in a month and up 13% over three months. swing2sleep ranks #3 of 138 Baby & Toddler brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does swing2sleep use?

Gravity by Benchr identifies swing2sleep.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does swing2sleep spend on Meta ads?

Gravity by Benchr does not publish a spend figure for swing2sleep on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Baby & Toddler brands in Germany?

Among Baby & Toddler brands in Germany in the Gravity by Benchr index, swing2sleep ranks #3 of 138 by estimated traffic. Its closest competitors on the same market are Snugglebundl, Little Casimir, MINI MILKYS, kidztower and lyttn. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with swing2sleep.