Brand page · Suitcases · United States
SWISSGEAR: 306K visits a month, 417 active Meta ads, Gravity score 637.
SWISSGEAR — SWISSGEAR is a clothing, luggage and accessory company that offers travel gear and accessories including backpacks, luggage, and bags. In September 2026 swissgear.com drew an estimated 306K visits, down 32% on the month before. It ranks #8 of 167 Suitcases brands in United States and holds a 1.3 Trustpilot rating over 97 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Suitcases brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SWISSGEAR is a clothing, luggage and accessory company that offers travel gear and accessories including backpacks, luggage, and bags.
01 · Traffic
How much traffic SWISSGEAR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SWISSGEAR drew an estimated 306K visits in September 2026, down 32% on the month before and down 11% over three months.
- Worldwide#36,954of 4.5M sites · Top 1%
- In United States#12,028of 1.2M sites · Top 5%
- Suitcases, worldwide#34of 1,776 brands · Top 5%
- Suitcases, United States#8of 167 brands · Top 5%
306K
estimated visits in September
1 mo ▼ −31.6%4 mo ▼ −10.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SWISSGEAR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SWISSGEAR holds 1.3 out of 5 on Trustpilot over 97 reviews, 16 of them in the last twelve months: 1% of customers give five stars and 91% one star. That volume places SWISSGEAR in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Bag Shop Luggage Store Bags and Luggage Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SWISSGEAR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SWISSGEAR sells on Shopify, 25% of its catalogue in stock. The best seller is SWISSGEAR Personalized Luggage Tag, at US$15.00, followed by SWISSGEAR 1900 ScanSmart Laptop Backpack and SWISSGEAR Travel Tech Elite USB ScanSmart Laptop Backpack.
#1SWISSGEAR Personalized Luggage TagSWISSGEARUS$15.00In stock
#2SWISSGEAR 1900 ScanSmart Laptop BackpackSWISSGEARUS$99.00–US$110.77In stock
#3SWISSGEAR Travel Tech Elite USB ScanSmart Laptop BackpackSWISSGEARUS$130.00–US$140.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SWISSGEAR in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 61% of the catalogue
- In stock
- 25%
- Upper price quartile
- US$171.83
- Currency
- USD
04 · Ads
What SWISSGEAR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SWISSGEAR runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2026 (image, text, video).
One Click From Done: SWISSGEAR Viibe Core Laptop Backpack in PinkSWISSGEAR6 Oct 2026image
Found the ultimate carry-on upgrade at Costco! ✈️🧳 #ad This @SWISSGEAR Softside Carry-On Spinner is packed with features at an amazing CostSWISSGEAR6 Oct 2026video
😍 I spotted this NEW SWISSGEAR Carry-On Softside Spinner at Costco and I’m PUMPED…this is exactly what my travel bag lineup was missing! 🛞 TSWISSGEAR6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Group III International, Incverified
Text ad20 Oct 2026Group III International, Incverified
Text ad20 Oct 2026Group III International, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SWISSGEAR.
The creators who tag @swissgear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swissgear on Instagram, led by Caveman Wildlife (760K followers, 5.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCaveman Wildlife@cavemanwildlife · 🇺🇸 US | Pets nature Creator | 760K | 5.3% | 1 | Tagged @swissgear |
06 · Competitors according to Gravity
Who SWISSGEAR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SWISSGEAR among Suitcases brands in United States. The closest is samsonite.pl, then American Tourister, Swiss Military, Assembly, travelite GmbH Co, tumi.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| samsonite.plsamsonite.pl | |||||||
| American Touristeramericantourister.in | |||||||
| Swiss Militaryswissmilitaryindia.com | |||||||
| Assemblyassemblytravel.com | |||||||
| travelite GmbH Cotravelite.com | |||||||
| tumi.comtumi.com |
07 · Company
The company behind SWISSGEAR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SWISSGEAR is a company based in Pompano Beach, United States, on a domain registered in October 1999. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Pompano Beach
- Founded
- Data not available
- Domain registered
- 20 Oct 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swissgear.com · Shopify · USD
- Catalogue
- 100 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SWISSGEAR
What people ask Google about SWISSGEAR.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SWISSGEAR legit?
According to Gravity by Benchr, SWISSGEAR is a brand based in Pompano Beach, United States: its website has existed since October 1999, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 130,445 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SWISSGEAR?
Customers rate SWISSGEAR 1.3 out of 5 on Trustpilot over 97 reviews, 16 of them in the last twelve months: 1% give five stars, 91% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SWISSGEAR known for?
SWISSGEAR is a clothing, luggage and accessory company that offers travel gear and accessories including backpacks, luggage, and bags. Gravity by Benchr classifies it under Suitcases, with Checked Suitcases making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SWISSGEAR cost?
SWISSGEAR's best seller, SWISSGEAR Personalized Luggage Tag, sells US$15.00 on swissgear.com. 25% of the catalogue is in stock. Gravity does not track prices daily: check swissgear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does SWISSGEAR have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SWISSGEAR advertises on Facebook and Instagram and on Google, where its offers often run. Check swissgear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SWISSGEAR?
SWISSGEAR sells on its own website, swissgear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SWISSGEAR?
Gravity by Benchr records a company based in Pompano Beach, United States, whose domain was registered in 1999, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SWISSGEAR growing?
Not at the moment. Gravity by Benchr estimates about 306,000 visits to swissgear.com in September 2026, down 32% in a month and down 11% over three months. SWISSGEAR ranks #8 of 167 Suitcases brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SWISSGEAR use?
Gravity by Benchr identifies swissgear.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SWISSGEAR's ad budget?
Gravity by Benchr does not publish a spend figure for SWISSGEAR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Suitcases brands in United States?
Among Suitcases brands in United States in the Gravity by Benchr index, SWISSGEAR ranks #8 of 167 by estimated traffic. Its closest competitors on the same market are samsonite.pl, American Tourister, Swiss Military, Assembly, travelite GmbH Co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SWISSGEAR.