Brand page · Suitcases · United States
TUMI: 1.2M visits a month, 106 active Meta ads.
TUMI — TUMI is an American luxury luggage and travel brand that designs and sells premium business and travel products including luggage, bags, and accessories. In September 2026 tumi.com drew an estimated 1.2M visits, down 9% on the month before. It ranks #3 of 167 Suitcases brands in United States and holds a 1.7 Trustpilot rating over 249 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
TUMI is an American luxury luggage and travel brand that designs and sells premium business and travel products including luggage, bags, and accessories.
01 · Traffic
How much traffic TUMI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TUMI drew an estimated 1.2M visits in September 2026, down 9% on the month before and down 5% over three months.
- Worldwide#11,475of 4.5M sites · Top 1%
- In United States#3,804of 1.2M sites · Top 1%
- Suitcases, worldwide#9of 1,776 brands · Top 1%
- Suitcases, United States#3of 167 brands · Top 5%
1.2M
estimated visits in September
1 mo ▼ −8.7%4 mo ▼ −5.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TUMI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TUMI holds 1.7 out of 5 on Trustpilot over 249 reviews, 50 of them in the last twelve months: 20% of customers give five stars and 74% one star. That volume places TUMI in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Bags and Luggage Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TUMI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read TUMI's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places TUMI in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What TUMI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TUMI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2022 (image, text, video).
NUEVA COLECCIÓN FW26TUMI14 Oct 2026image
Details, die Leistung bringenTUMI14 Oct 2026video
www.ssg.comTUMI14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Samsonite Europe NVverified
Text ad21 Oct 2026Tumi Holdings, Inc.verified
Image ad21 Oct 2026Samsonite Europe NVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TUMI.
The creators who tag @tumitravel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tumitravel on Instagram, led by Anson Low (53K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnson Low@thevisionist · 🇬🇧 GB | Photography visual arts Creator | 53K | 0.2% | 6 | Tagged @tumitravel |
06 · Competitors according to Gravity
Who TUMI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TUMI among Suitcases brands in United States. The closest is samsonite.co.uk, then rimowa.com, Travelpro, Piquadro, SWISSGEAR, TUMI.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| samsonite.co.uksamsonite.co.uk | |||||||
| rimowa.comrimowa.com | |||||||
| Travelprotravelpro.com | |||||||
| Piquadropiquadro.com | |||||||
| SWISSGEARswissgear.com | |||||||
| TUMItumi.co.id |
07 · Company
The company behind TUMI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TUMI is a company based in United States, on a domain registered in November 1997. It employs about 2,047 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 21 Nov 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,047 on LinkedIn · 1,001-5,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tumi.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TUMI
What people ask Google about TUMI.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TUMI legit?
According to Gravity by Benchr, TUMI is a brand based in United States: its website has existed since November 1997, it employs 2,047 people on LinkedIn, it has 578,995 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about TUMI?
Customers rate TUMI 1.7 out of 5 on Trustpilot over 249 reviews, 50 of them in the last twelve months: 20% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is TUMI known for?
TUMI is an American luxury luggage and travel brand that designs and sells premium business and travel products including luggage, bags, and accessories. Gravity by Benchr classifies it under Suitcases. Source: Gravity by Benchr product classification.
Is there a TUMI discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: TUMI advertises on Facebook and Instagram and on Google, where its offers often run. Check tumi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns TUMI?
Gravity by Benchr records a company based in United States, whose domain was registered in 1997, with 2,047 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is TUMI growing?
Not at the moment. Gravity by Benchr estimates about 1,229,000 visits to tumi.com in September 2026, down 9% in a month and down 5% over three months. TUMI ranks #3 of 167 Suitcases brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does TUMI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for TUMI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Suitcases brands in United States?
Among Suitcases brands in United States in the Gravity by Benchr index, TUMI ranks #3 of 167 by estimated traffic. Its closest competitors on the same market are samsonite.co.uk, rimowa.com, Travelpro, Piquadro, SWISSGEAR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TUMI.