Brand page · Food Items
Swizzels: 98.8k visits a month, 20 active Meta ads.
Swizzels — Swizzels Matlow is an English manufacturer of confectionery known for inventing popular sweets like Love Hearts, Drumstick, and Parma Violets. In September 2026 swizzels.com drew an estimated 98.8k visits, down 10% on the month before. It ranks #87 of 5,144 Food Items brands and holds a 4.8 Trustpilot rating over 126 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Swizzels Matlow is an English manufacturer of confectionery known for inventing popular sweets like Love Hearts, Drumstick, and Parma Violets.
01 · Traffic
How much traffic Swizzels gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Swizzels drew an estimated 98.8k visits in September 2026, down 10% on the month before and up 23% over three months.
- Worldwide#94,637of 4.5m sites · Top 5%
- In United Kingdom#4,919of 192k sites · Top 5%
- Food Items, worldwide#2,444of 260,714 brands · Top 1%
- Food Items, United Kingdom#87of 5,144 brands · Top 5%
98.8k
estimated visits in September
1 mo ▼ −10.3%4 mo ▲ +22.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Swizzels.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Swizzels holds 4.8 out of 5 on Trustpilot over 126 reviews, 99 of them in the last twelve months: 83% of customers give five stars and 12% one star. That volume places Swizzels in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Candy Store Confectionery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Swizzels sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Swizzels's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Swizzels in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Swizzels is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Swizzels runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2022 (image).
Mirror Mirror on the wall, who’s the scariest visitor of them all? 😉🎃Swizzels13 Oct 2026video
Mirror Mirror on the wall, Who’s the scariest visitor of them all? 😉🎃Swizzels13 Oct 2026video
Find your Halloween Swizzels treats on Amazon 🍬Swizzels8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Swizzels.
The creators who tag @swizzels_sweets on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swizzels_sweets on Instagram, led by Love Hearts (14k followers, 8.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLove Hearts@lovehearts_uk · 🇬🇧 GB | Food cooking nutrition Creator | 14k | 8.8% | 6 | Tagged @swizzels_sweets |
06 · Competitors according to Gravity
Who Swizzels competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Swizzels among Food Items brands. The closest is Cadının Evi, then ryboedov.ru, safiabakery.uz, Lobsterking, Kilwins, Caravan Fresh.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cadının Evicadininevi.com.tr | |||||||
| ryboedov.ruryboedov.ru | |||||||
| safiabakery.uzsafiabakery.uz | |||||||
| Lobsterkinglobsterking.de | |||||||
| Kilwinskilwins.com | |||||||
| Caravan Freshcaravanfresh.lk |
07 · Company
The company behind Swizzels.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Swizzels is an e-commerce brand, founded in 1928 according to LinkedIn, on a domain registered in June 2000. It employs about 165 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1928, per LinkedIn
- Domain registered
- 21 Jun 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 165 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swizzels.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Swizzels
What people ask Google about Swizzels.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Swizzels a legit company?
According to Gravity by Benchr, Swizzels is a brand: its website has existed since June 2000, its Trustpilot profile is claimed by the brand, it employs 165 people on LinkedIn, it has 59,437 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Swizzels reviews: is it worth it?
Customers rate Swizzels 4.8 out of 5 on Trustpilot over 126 reviews, 99 of them in the last twelve months: 83% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Swizzels?
Swizzels Matlow is an English manufacturer of confectionery known for inventing popular sweets like Love Hearts, Drumstick, and Parma Violets. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Swizzels promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Swizzels advertises on Facebook and Instagram and on Google, where its offers often run. Check swizzels.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Swizzels?
Gravity by Benchr records a company, founded in 1928 according to LinkedIn, on a domain registered in 2000, with 165 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Swizzels growing?
Yes. Gravity by Benchr estimates about 98,800 visits to swizzels.com in September 2026, down 10% in a month and up 23% over three months. Swizzels ranks #87 of 5,144 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Swizzels spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Swizzels on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, Swizzels ranks #87 of 5,144 by estimated traffic. Its closest competitors on the same market are Cadının Evi, ryboedov.ru, safiabakery.uz, Lobsterking and Kilwins. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Swizzels.