Brand page · Clothing · Australia
SWT: 294K visits a month, 551 active Meta ads, Gravity score 800.
SWT — SWT is an activewear brand that designs elevated performance pieces blending effortless style with everyday movement. In September 2026 swtactive.com drew an estimated 294K visits, up 4% on the month before. It ranks #489 of 97,158 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SWT is an activewear brand that designs elevated performance pieces blending effortless style with everyday movement.
01 · Traffic
How much traffic SWT gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SWT drew an estimated 294K visits in September 2026, up 4% on the month before and up 39% over three months.
- Worldwide#38,200of 4.5M sites · Top 1%
- In United States#12,441of 1.2M sites · Top 5%
- Clothing, worldwide#3,323of 459,295 brands · Top 1%
- Clothing, United States#489of 97,158 brands · Top 1%
294K
estimated visits in September
1 mo ▲ +4.0%4 mo ▲ +39.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SWT.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SWT holds 2.9 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SWT sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SWT sells on Shopify, 91% of its catalogue in stock. The best seller is FLX Wide Leg Bottoms, at A$104.90, followed by FLX Wide Leg Bottoms and FLX Stripe Wide Leg Bottoms.
#1FLX Wide Leg BottomsSWTA$104.90In stock
#2FLX Wide Leg BottomsSWTA$104.90In stock
#3FLX Stripe Wide Leg BottomsSWTA$129.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SWT in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 100% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$55.72
- Currency
- AUD
04 · Ads
What SWT is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SWT runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text, video).
New releases, online nowSWT Active7 Oct 2026video
Essentials 04 | online nowSWT Active7 Oct 2026image
new arrivals.SWT Active6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Shawty Enterprises Pty Ltdverified
Text ad20 Oct 2026Shawty Enterprises Pty Ltdverified
Text ad20 Oct 2026Shawty Enterprises Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SWT.
The creators who tag @swtactive on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swtactive on Instagram, led by Shaniah🪽 (110K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShaniah🪽@shaniahant · 🇺🇸 US | Fashion style luxury Creator | 110K | 0.3% | 5 | Tagged @swtactive |
06 · Competitors according to Gravity
Who SWT competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SWT among Clothing brands in Australia. The closest is atarafitness, then SET ACTIVE, Nimble Activewear, 437, VELOCITY, sweatybetty.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| atarafitnessdivinafitness.com.br | |||||||
| SET ACTIVEsetactive.co | |||||||
| Nimble Activewearnimbleactivewear.com | |||||||
| 437shop437.com | |||||||
| VELOCITYvelocityactivewear.com.au | |||||||
| sweatybetty.comsweatybetty.com |
07 · Company
The company behind SWT.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SWT is a company based in Coombabah, Australia, founded in 2026 according to LinkedIn, on a domain registered in November 2024. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Coombabah
- Founded
- 2026, per LinkedIn
- Domain registered
- 11 Nov 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swtactive.com · Shopify · AUD
- Catalogue
- 81 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SWT
What people ask Google about SWT.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SWT legit?
According to Gravity by Benchr, SWT is a brand based in Coombabah, Australia: its website has existed since November 2024, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 276,535 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is SWT?
SWT is an activewear brand that designs elevated performance pieces blending effortless style with everyday movement. Gravity by Benchr classifies it under Clothing, with Activewear making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SWT prices: how much is it?
SWT's best seller, FLX Wide Leg Bottoms, sells A$104.90 on swtactive.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check swtactive.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does SWT have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SWT advertises on Facebook and Instagram and on Google, where its offers often run. Check swtactive.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SWT?
SWT sells on its own website, swtactive.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SWT?
Gravity by Benchr records a company based in Coombabah, Australia, founded in 2026 according to LinkedIn, on a domain registered in 2024, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SWT doing well?
Yes. Gravity by Benchr estimates about 294,000 visits to swtactive.com in September 2026, up 4% in a month and up 39% over three months. SWT ranks #489 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SWT use?
Gravity by Benchr identifies swtactive.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SWT's ad budget?
Gravity by Benchr does not publish a spend figure for SWT on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, SWT ranks #489 of 97,158 by estimated traffic. Its closest competitors on the same market are atarafitness, SET ACTIVE, Nimble Activewear, 437, VELOCITY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SWT.