Brand page · Personal Care · Denmark
Synoptik: 107k visits a month, 69 active Meta ads, Gravity score 669.
Synoptik — Synoptik is a Scandinavian optician and eyewear retail chain that sells quality glasses, sunglasses, and contact lenses. In September 2026 synoptik.dk drew an estimated 107k visits, down 18% on the month before. It ranks #7 of 621 Personal Care brands in Denmark and holds a 3.7 Trustpilot rating over 8,181 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Personal Care brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Synoptik is a Scandinavian optician and eyewear retail chain that sells quality glasses, sunglasses, and contact lenses.
01 · Traffic
How much traffic Synoptik gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Synoptik drew an estimated 107k visits in September 2026, down 18% on the month before.
- Worldwide#88,393of 4.5m sites · Top 5%
- In Denmark#404of 21.4k sites · Top 5%
- Personal Care, worldwide#4,336of 215,119 brands · Top 5%
- Personal Care, Denmark#7of 621 brands · Top 5%
107k
estimated visits in September
1 mo ▼ −18.3%4 mo ▲ +0.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Synoptik.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Synoptik holds 3.7 out of 5 on Trustpilot over 8,181 reviews, 355 of them in the last twelve months: 72% of customers give five stars and 11% one star. That volume places Synoptik in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Contact Lenses Supplier Glasses Store Optician Optometrist Sunglasses Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Synoptik sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Synoptik's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Synoptik in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Synoptik is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Synoptik runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2023 (image, text, video).
Bestil synsprøveSynoptik Danmark6 Oct 2026video
Nyt fra Michael KorsSynoptik Danmark5 Oct 2026image
Nyt fra Michael KorsSynoptik Danmark5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026SYNOPTIK A/Sverified
Text ad19 Oct 2026SYNOPTIK A/Sverified
Text ad19 Oct 2026SYNOPTIK A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Synoptik.
The creators who tag @synoptikdk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Synoptik competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Synoptik among Personal Care brands in Denmark. The closest is Mister Spex, then Óptica 2000, Mister Spex, VisionLab!, Lentiamo, misterspex.se.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mister Spexmisterspex.com | |||||||
| Óptica 2000optica2000.com | |||||||
| Mister Spexmisterspex.ch | |||||||
| VisionLab!visionlab.es | |||||||
| Lentiamolentiamo.it | |||||||
| misterspex.semisterspex.se |
07 · Company
The company behind Synoptik.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Synoptik is a company based in Denmark, on a domain registered in March 1996. It employs about 702 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- Data not available
- Domain registered
- 22 Mar 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 702 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- synoptik.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Synoptik
What people ask Google about Synoptik.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Synoptik legit?
According to Gravity by Benchr, Synoptik is a brand based in Denmark: its website has existed since March 1996, its Trustpilot profile is claimed by the brand, it employs 702 people on LinkedIn, it has 7,343 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Synoptik reviews
Customers rate Synoptik 3.7 out of 5 on Trustpilot over 8,181 reviews, 355 of them in the last twelve months: 72% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Synoptik?
Synoptik is a Scandinavian optician and eyewear retail chain that sells quality glasses, sunglasses, and contact lenses. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Synoptik discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Synoptik advertises on Facebook and Instagram and on Google, where its offers often run. Check synoptik.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Synoptik?
Gravity by Benchr records a company based in Denmark, whose domain was registered in 1996, with 702 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Synoptik doing well?
Yes. Gravity by Benchr estimates about 107,200 visits to synoptik.dk in September 2026, down 18% in a month and up 0% over three months. Synoptik ranks #7 of 621 Personal Care brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Synoptik spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Synoptik on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Denmark?
Among Personal Care brands in Denmark in the Gravity by Benchr index, Synoptik ranks #7 of 621 by estimated traffic. Its closest competitors on the same market are Mister Spex, Óptica 2000, Mister Spex, VisionLab! and Lentiamo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Synoptik.