Brand page · Personal Care · Sweden
Synoptik: 196K visits a month, 151 active Meta ads, Gravity score 610.
Synoptik — Synoptik Sweden is an optician chain that sells eyeglasses, sunglasses, and contact lenses. In September 2026 synoptik.se drew an estimated 196K visits, down 2% on the month before. It ranks #10 of 830 Personal Care brands in Sweden and holds a 3.3 Trustpilot rating over 1,482 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 22 peers: Personal Care brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Synoptik Sweden is an optician chain that sells eyeglasses, sunglasses, and contact lenses.
01 · Traffic
How much traffic Synoptik gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Synoptik drew an estimated 196K visits in September 2026, down 2% on the month before and up 0% over three months.
- Worldwide#53,347of 4.5M sites · Top 5%
- In Sweden#421of 27.3K sites · Top 5%
- Personal Care, worldwide#2,434of 215,119 brands · Top 5%
- Personal Care, Sweden#10of 830 brands · Top 5%
196K
estimated visits in September
1 mo ▼ −1.6%4 mo ▲ +0.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Synoptik.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Synoptik holds 3.3 out of 5 on Trustpilot over 1,482 reviews, 180 of them in the last twelve months: 61% of customers give five stars and 23% one star. That volume places Synoptik in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Optician
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Synoptik sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Synoptik's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Synoptik in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Synoptik is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Synoptik runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2022 (image, text, video).
Drop in hos SynoptikSynoptik Sverige6 Oct 2026image
Så upptäcker du tecken på synfel hos barnSynoptik Sverige6 Oct 2026video
Drop in hos SynoptikSynoptik Sverige6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Synoptik Sweden ABverified
Text ad19 Oct 2026Synoptik Sweden ABverified
Text ad19 Oct 2026Synoptik Sweden ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Synoptik.
The creators who tag @synoptiksweden on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @synoptiksweden on Instagram, led by Margareta Lunde-Martinson (101K followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMargareta Lunde-Martinson@margaretalundemartinson · 🇸🇪 SE | Fashion style luxury Creator | 101K | 1.6% | 1 | Tagged @synoptiksweden |
06 · Competitors according to Gravity
Who Synoptik competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Synoptik among Personal Care brands in Sweden. The closest is fielmann.ch, then synsam.no, Specsavers, Mister Spex, lenscrafters.com, Vision Express.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fielmann.chfielmann.ch | |||||||
| synsam.nosynsam.no | |||||||
| Specsaversspecsavers.no | |||||||
| Mister Spexmisterspex.com | |||||||
| lenscrafters.comlenscrafters.com | |||||||
| Vision Expressvisionexpress.com |
07 · Company
The company behind Synoptik.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Synoptik is a company based in Sweden. It employs about 509 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
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- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 509 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- synoptik.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Synoptik
What people ask Google about Synoptik.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Synoptik legit?
According to Gravity by Benchr, Synoptik is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 509 people on LinkedIn, it has 11,974 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Synoptik?
Customers rate Synoptik 3.3 out of 5 on Trustpilot over 1,482 reviews, 180 of them in the last twelve months: 61% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Synoptik known for?
Synoptik Sweden is an optician chain that sells eyeglasses, sunglasses, and contact lenses. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Synoptik discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Synoptik advertises on Facebook and Instagram and on Google, where its offers often run. Check synoptik.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Synoptik?
Gravity by Benchr records a company based in Sweden, with 509 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Synoptik doing well?
Yes. Gravity by Benchr estimates about 196,000 visits to synoptik.se in September 2026, down 2% in a month and up 0% over three months. Synoptik ranks #10 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Synoptik spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Synoptik on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, Synoptik ranks #10 of 830 by estimated traffic. Its closest competitors on the same market are fielmann.ch, synsam.no, Specsavers, Mister Spex, lenscrafters.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Synoptik.