Brand page · Personal Care · Norway
synsam.no: 227k visits a month, 183 active Meta ads, Gravity score 547.
synsam.no — Synsam Norge is Norway's largest optician chain that sells glasses, sunglasses, and contact lenses online and in physical stores. In September 2026 synsam.no drew an estimated 227k visits, down 9% on the month before. It ranks #2 of 305 Personal Care brands in Norway and holds a 3.8 Trustpilot rating over 810 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Personal Care brands in Norway with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Synsam Norge is Norway's largest optician chain that sells glasses, sunglasses, and contact lenses online and in physical stores.
01 · Traffic
How much traffic synsam.no gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
synsam.no drew an estimated 227k visits in September 2026, down 9% on the month before and down 43% over three months.
- Worldwide#47,025of 4.5m sites · Top 5%
- In Norway#196of 15.2k sites · Top 5%
- Personal Care, worldwide#2,099of 215,119 brands · Top 1%
- Personal Care, Norway#2of 305 brands · Top 1%
227k
estimated visits in September
1 mo ▼ −8.8%4 mo ▼ −43.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about synsam.no.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
synsam.no holds 3.8 out of 5 on Trustpilot over 810 reviews, 235 of them in the last twelve months: 54% of customers give five stars and 31% one star. That volume places synsam.no in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What synsam.no sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read synsam.no's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places synsam.no in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What synsam.no is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
synsam.no runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Synstest fra 195 kr | Synsam Karl JohanSynsam12 Oct 2026image
Se veien tydeligere i høstmørketSynsam12 Oct 2026video
Synstest fra 195 kr | Synsam Harstad KanebogenSynsam12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Synsam Group One ABverified
Text ad19 Oct 2026Synsam Group One ABverified
Image ad19 Oct 2026Synsam Group One ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about synsam.no.
The creators who tag @synsamnorge on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who synsam.no competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for synsam.no among Personal Care brands in Norway. The closest is Lenskart, then Specsavers, Louis Nielsen, Synoptik, fielmann.ch, Mister Spex.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lenskartlenskart.com | |||||||
| Specsaversspecsavers.no | |||||||
| Louis Nielsenlouisnielsen.dk | |||||||
| Synoptiksynoptik.se | |||||||
| fielmann.chfielmann.ch | |||||||
| Mister Spexmisterspex.com |
07 · Company
The company behind synsam.no.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
synsam.no is a company based in Norway, founded in 1995 according to LinkedIn, on a domain registered in November 1999. It employs about 491 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway
- Founded
- 1995, per LinkedIn
- Domain registered
- 14 Nov 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 491 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- synsam.no
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about synsam.no
What people ask Google about synsam.no.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is synsam.no a legit company?
According to Gravity by Benchr, synsam.no is a brand based in Norway: its website has existed since November 1999, its Trustpilot profile is claimed by the brand, it employs 491 people on LinkedIn, it has 5,041 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about synsam.no?
Customers rate synsam.no 3.8 out of 5 on Trustpilot over 810 reviews, 235 of them in the last twelve months: 54% give five stars, 31% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is synsam.no?
Synsam Norge is Norway's largest optician chain that sells glasses, sunglasses, and contact lenses online and in physical stores. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
synsam.no promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: synsam.no advertises on Facebook and Instagram and on Google, where its offers often run. Check synsam.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind synsam.no?
Gravity by Benchr records a company based in Norway, founded in 1995 according to LinkedIn, on a domain registered in 1999, with 491 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is synsam.no doing well?
Not at the moment. Gravity by Benchr estimates about 227,500 visits to synsam.no in September 2026, down 9% in a month and down 43% over three months. synsam.no ranks #2 of 305 Personal Care brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does synsam.no spend on Meta ads?
Gravity by Benchr does not publish a spend figure for synsam.no on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Norway?
Among Personal Care brands in Norway in the Gravity by Benchr index, synsam.no ranks #2 of 305 by estimated traffic. Its closest competitors on the same market are Lenskart, Specsavers, Louis Nielsen, Synoptik and fielmann.ch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with synsam.no.