Brand page · Personal Care · Finland
Synsam: 65.8K visits a month, 235 active Meta ads.
Synsam — Synsam Optikko is an optical retail chain that sells eyeglasses, sunglasses, and contact lenses, offering eye doctor and optician services. In September 2026 synsam.fi drew an estimated 65.8K visits, down 33% on the month before. It ranks #8 of 282 Personal Care brands in Finland.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Synsam Optikko is an optical retail chain that sells eyeglasses, sunglasses, and contact lenses, offering eye doctor and optician services.
01 · Traffic
How much traffic Synsam gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Synsam drew an estimated 65.8K visits in September 2026, down 33% on the month before and down 34% over three months.
- Worldwide#134,453of 4.5M sites · Top 5%
- In Finland#451of 20.4K sites · Top 5%
- Personal Care, worldwide#6,738of 215,119 brands · Top 5%
- Personal Care, Finland#8of 282 brands · Top 5%
65.8K
estimated visits in September
1 mo ▼ −33.2%4 mo ▼ −34.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Synsam.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Synsam holds 2.4 out of 5 on Trustpilot over 7 reviews, 1 of them in the last twelve months: 14% of customers give five stars and 71% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Synsam sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Synsam's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Synsam in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Synsam is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Synsam runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Varaa näöntarkastukset 0 €Synsam12 Oct 2026image
Silmälasit -40 %Synsam12 Oct 2026image
Synsam GW Galleria TyylipäiväSynsam12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Synsam Group One ABverified
Text ad20 Oct 2026Synsam Group One ABverified
Text ad20 Oct 2026Synsam Group One ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Synsam.
The creators who tag @synsamfinland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @synsamfinland on Instagram, led by Kauppakeskus Jumbo (13.3K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKauppakeskus Jumbo@kauppakeskusjumbo · 🇫🇮 FI | Tech gadgets innovation Creator | 13.3K | 0.4% | 1 | Tagged @synsamfinland |
06 · Competitors according to Gravity
Who Synsam competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Synsam among Personal Care brands in Finland. The closest is Lenshop, then Pearle, kobayashi.com.tw, Mắt Kính Tâm Đức, brilleland.no, Lentiamo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lenshoplenshop.eu | |||||||
| Pearlepearle.at | |||||||
| kobayashi.com.twkobayashi.com.tw | |||||||
| Mắt Kính Tâm Đứcmatkinhtamduc.com | |||||||
| brilleland.nobrilleland.no | |||||||
| Lentiamolentiamo.cz |
07 · Company
The company behind Synsam.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Synsam is a company based in Finland, founded in 1968 according to LinkedIn, on a domain registered in September 1999. It employs about 285 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- 1968, per LinkedIn
- Domain registered
- 15 Sept 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 285 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- synsam.fi
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Synsam
What people ask Google about Synsam.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Synsam a legit company?
According to Gravity by Benchr, Synsam is a brand based in Finland: its website has existed since September 1999, its Trustpilot profile is claimed by the brand, it employs 285 people on LinkedIn, it has 8,159 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Synsam known for?
Synsam Optikko is an optical retail chain that sells eyeglasses, sunglasses, and contact lenses, offering eye doctor and optician services. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Synsam discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Synsam advertises on Facebook and Instagram and on Google, where its offers often run. Check synsam.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Synsam?
Gravity by Benchr records a company based in Finland, founded in 1968 according to LinkedIn, on a domain registered in 1999, with 285 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Synsam growing?
Not at the moment. Gravity by Benchr estimates about 65,800 visits to synsam.fi in September 2026, down 33% in a month and down 34% over three months. Synsam ranks #8 of 282 Personal Care brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Synsam spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Synsam on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Finland?
Among Personal Care brands in Finland in the Gravity by Benchr index, Synsam ranks #8 of 282 by estimated traffic. Its closest competitors on the same market are Lenshop, Pearle, kobayashi.com.tw, Mắt Kính Tâm Đức, brilleland.no. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Synsam.