Brand page · Personal Care · Sweden
Synsam Sverige: 580k visits a month, 65 active Meta ads.
Synsam Sverige — Synsam is a Nordic optical retail chain that sells glasses, sunglasses, contact lenses, and eye care products. The company operates over 550 stores across Sweden, Norway, Finland, and Denmark, with more than 180 stores in Sweden alone. In September 2026 synsam.se drew an estimated 580k visits, up 3% on the month before. It ranks #4 of 830 Personal Care brands in Sweden and holds a 4.1 Trustpilot rating over 10,508 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Synsam is a Nordic optical retail chain that sells glasses, sunglasses, contact lenses, and eye care products. The company operates over 550 stores across Sweden, Norway, Finland, and Denmark, with more than 180 stores in Sweden alone.
01 · Traffic
How much traffic Synsam Sverige gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Synsam Sverige drew an estimated 580k visits in September 2026, up 3% on the month before and down 8% over three months.
- Worldwide#22,068of 4.5m sites · Top 1%
- In Sweden#162of 27.3k sites · Top 1%
- Personal Care, worldwide#813of 215,119 brands · Top 1%
- Personal Care, Sweden#4of 830 brands · Top 1%
580k
estimated visits in September
1 mo ▲ +2.7%4 mo ▼ −8.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Synsam Sverige.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Synsam Sverige holds 4.1 out of 5 on Trustpilot over 10,508 reviews, 1,304 of them in the last twelve months: 68% of customers give five stars and 10% one star. That volume places Synsam Sverige in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Contact Lenses Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Synsam Sverige sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Synsam Sverige's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Synsam Sverige in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Synsam Sverige is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Synsam Sverige runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
20% på utvalda Oakley Meta HSTNSynsam8 Oct 2026image
Ikonisk stil. Nu smartare.Synsam8 Oct 2026image
Ikonisk stil. Nu smartare.Synsam8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Synsam Group One ABverified
Text ad19 Oct 2026Synsam Group One ABverified
Text ad19 Oct 2026Synsam Group One ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Synsam Sverige.
The creators who tag @synsamsverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @synsamsverige on Instagram, led by Britta johansson norgren (16.5k followers, 4.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBritta johansson norgren@brittanorgren · 🇸🇪 SE | Fitness sport bodybuilding Creator | 16.5k | 4.9% | 1 | Tagged @synsamsverige |
06 · Competitors according to Gravity
Who Synsam Sverige competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Synsam Sverige among Personal Care brands in Sweden. The closest is lenscrafters.com, then Vision Express, Opticana, EZContacts, Fielmann Group, opticauniversitaria.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lenscrafters.comlenscrafters.com | |||||||
| Vision Expressvisionexpress.com | |||||||
| Opticanaopticana.co.il | |||||||
| EZContactsezcontacts.com | |||||||
| Fielmann Groupfielmann.at | |||||||
| opticauniversitaria.esopticauniversitaria.es |
07 · Company
The company behind Synsam Sverige.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Synsam Sverige is a company based in Sweden. It employs about 1,261 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,261 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- synsam.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Synsam Sverige
What people ask Google about Synsam Sverige.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Synsam Sverige legit?
According to Gravity by Benchr, Synsam Sverige is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 1,261 people on LinkedIn, it has 17,256 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Synsam Sverige reviews: is it worth it?
Customers rate Synsam Sverige 4.1 out of 5 on Trustpilot over 10,508 reviews, 1,304 of them in the last twelve months: 68% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Synsam Sverige sell?
Synsam is a Nordic optical retail chain that sells glasses, sunglasses, contact lenses, and eye care products. The company operates over 550 stores across Sweden, Norway, Finland, and Denmark, with more than 180 stores in Sweden alone. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Synsam Sverige have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Synsam Sverige advertises on Facebook and Instagram and on Google, where its offers often run. Check synsam.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Synsam Sverige?
Gravity by Benchr records a company based in Sweden, with 1,261 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Synsam Sverige growing?
Not at the moment. Gravity by Benchr estimates about 579,700 visits to synsam.se in September 2026, up 3% in a month and down 8% over three months. Synsam Sverige ranks #4 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Synsam Sverige spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Synsam Sverige on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, Synsam Sverige ranks #4 of 830 by estimated traffic. Its closest competitors on the same market are lenscrafters.com, Vision Express, Opticana, EZContacts and Fielmann Group. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Synsam Sverige.