Brand page · Kitchen & Dining · Australia
T2 Tea: 476K visits a month, 43 active Meta ads.
T2 Tea — T2 Tea is an Australian tea company that sells tea, teaware, and gifts, focusing on reinventing and reimagining the tea leaf experience. In September 2026 t2tea.com drew an estimated 476K visits, up 3% on the month before. It ranks #9 of 4,419 Kitchen & Dining brands in Australia and holds a 2.6 Trustpilot rating over 197 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
T2 Tea is an Australian tea company that sells tea, teaware, and gifts, focusing on reinventing and reimagining the tea leaf experience.
01 · Traffic
How much traffic T2 Tea gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
T2 Tea drew an estimated 476K visits in September 2026, up 3% on the month before and down 22% over three months.
- Worldwide#25,849of 4.5M sites · Top 1%
- In Australia#506of 105K sites · Top 1%
- Kitchen & Dining, worldwide#482of 145,612 brands · Top 1%
- Kitchen & Dining, Australia#9of 4,419 brands · Top 1%
476K
estimated visits in September
1 mo ▲ +3.2%4 mo ▼ −21.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about T2 Tea.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
T2 Tea holds 2.6 out of 5 on Trustpilot over 197 reviews, 14 of them in the last twelve months: 23% of customers give five stars and 56% one star. That volume places T2 Tea in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Food, Beverages & Tobacco
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What T2 Tea sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
T2 Tea sells on Shopify, 99% of its catalogue in stock. The best seller is Melbourne Breakfast Loose Leaf Refill 250g, at A$48.00, followed by French Earl Grey Loose Leaf Refill 250g and French Earl Grey Tea Bag Refill 60 pack.
#1Melbourne Breakfast Loose Leaf Refill 250gT2 TeaA$48.00In stock
#2French Earl Grey Loose Leaf Refill 250gT2 TeaA$48.00In stock
#3French Earl Grey Tea Bag Refill 60 packT2 TeaA$48.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places T2 Tea in its comparison group.
- Average rating
- 4.42 / 5
- Rated products
- 25% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$37.66
- Currency
- AUD
04 · Ads
What T2 Tea is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
T2 Tea runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
New Cherry ColaT2 Tea12 Oct 2026image
T2 Tea Pretty Warmer, Stainless Steel, BlackT2 Tea12 Oct 2026image
T2 x Kentaro Yoshida AdventT2 Tea12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Tea Too Pty. Ltd.verified
Text ad20 Oct 2026Tea Too Pty. Ltd.verified
Text ad20 Oct 2026Tea Too Pty. Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about T2 Tea.
The creators who tag @t2tea on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @t2tea on Instagram, led by Tiff (232K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTiff@tiff.latte · 🇦🇺 AU | Career productivity office life Creator | 232K | 1.0% | 2 | Tagged @t2tea |
06 · Competitors according to Gravity
Who T2 Tea competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for T2 Tea among Kitchen & Dining brands in Australia. The closest is Adagio Teas, then Twinings, The Republic of Tea, Harney & Sons, TeeGschwendner, lupicia.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Adagio Teasadagio.com | |||||||
| Twiningstwinings.co.uk | |||||||
| The Republic of Tearepublicoftea.com | |||||||
| Harney & Sonsharney.com | |||||||
| TeeGschwendnerteegschwendner.de | |||||||
| lupicia.comlupicia.com |
07 · Company
The company behind T2 Tea.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
T2 Tea is a company based in Australia, founded in 1996 according to LinkedIn, on a domain registered in September 2002. It employs about 400 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1996, per LinkedIn
- Domain registered
- 10 Sept 2002
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 400 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- t2tea.com · Shopify · AUD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about T2 Tea
What people ask Google about T2 Tea.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is T2 Tea legit?
According to Gravity by Benchr, T2 Tea is a brand based in Australia: its website has existed since September 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 400 people on LinkedIn, it has 200,700 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about T2 Tea?
Customers rate T2 Tea 2.6 out of 5 on Trustpilot over 197 reviews, 14 of them in the last twelve months: 23% give five stars, 56% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is T2 Tea?
T2 Tea is an Australian tea company that sells tea, teaware, and gifts, focusing on reinventing and reimagining the tea leaf experience. Gravity by Benchr classifies it under Kitchen & Dining, with Tea & Infusions making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
T2 Tea prices: how much is it?
T2 Tea's best seller, Melbourne Breakfast Loose Leaf Refill 250g, sells A$48.00 on t2tea.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check t2tea.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a T2 Tea discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: T2 Tea advertises on Facebook and Instagram and on Google, where its offers often run. Check t2tea.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy T2 Tea?
T2 Tea sells on its own website, t2tea.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns T2 Tea?
Gravity by Benchr records a company based in Australia, founded in 1996 according to LinkedIn, on a domain registered in 2002, with 400 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is T2 Tea doing well?
Not at the moment. Gravity by Benchr estimates about 475,800 visits to t2tea.com in September 2026, up 3% in a month and down 22% over three months. T2 Tea ranks #9 of 4,419 Kitchen & Dining brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does T2 Tea use?
Gravity by Benchr identifies t2tea.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records.
What is T2 Tea's ad budget?
Gravity by Benchr does not publish a spend figure for T2 Tea on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Australia?
Among Kitchen & Dining brands in Australia in the Gravity by Benchr index, T2 Tea ranks #9 of 4,419 by estimated traffic. Its closest competitors on the same market are Adagio Teas, Twinings, The Republic of Tea, Harney & Sons, TeeGschwendner. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with T2 Tea.