Brand page · Beverages · United Kingdom
Twinings: 237K visits a month, 19 active Meta ads, Gravity score 605.
Twinings — Twinings is a tea company that sells over 200 teas from around the world, as well as wellbeing drinks, gifts, and teaware. In September 2026 twinings.co.uk drew an estimated 237K visits, up 17% on the month before. It ranks #19 of 3,913 Beverages brands in United Kingdom and holds a 1.4 Trustpilot rating over 141 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 47 peers: Beverages brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Twinings is a tea company that sells over 200 teas from around the world, as well as wellbeing drinks, gifts, and teaware.
01 · Traffic
How much traffic Twinings gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Twinings drew an estimated 237K visits in September 2026, up 17% on the month before and down 10% over three months.
- Worldwide#45,470of 4.5M sites · Top 5%
- In United Kingdom#2,314of 192K sites · Top 5%
- Beverages, worldwide#266of 97,069 brands · Top 1%
- Beverages, United Kingdom#19of 3,913 brands · Top 1%
237K
estimated visits in September
1 mo ▲ +16.9%4 mo ▼ −10.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Twinings.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Twinings holds 1.4 out of 5 on Trustpilot over 141 reviews, 25 of them in the last twelve months: 27% of customers give five stars and 60% one star. That volume places Twinings in the top 30 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Twinings scores 4.3 over 196 reviews.
Tea Store Coffee Store Tea Manufacturer Tea Wholesaler
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Twinings sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Twinings sells on Shopify, 98% of its catalogue in stock. The best seller is Buttermint - 20 Tea Bags, at £2.79–£11.16, followed by Superblends Sleep - 20 Envelopes and Superblends Immune Support - 20 Envelopes.
#1Buttermint - 20 Tea BagsTwinings£2.79–£11.16In stock
#2Superblends Sleep - 20 EnvelopesTwinings£2.84–£11.37In stock
#3Superblends Immune Support - 20 EnvelopesTwinings£2.84–£11.37In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Twinings in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 89% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$21.18
- Currency
- GBP
04 · Ads
What Twinings is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Twinings runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
But First, Tea. TwiningsTwinings UK6 Oct 2026video
But First, Tea. TwiningsTwinings UK5 Oct 2026image
But First, Tea. TwiningsTwinings UK5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026R. Twining and Company Ltdverified
Text ad20 Oct 2026R. Twining and Company Ltdverified
Image ad20 Oct 2026R. Twining and Company Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Twinings.
The creators who tag @twiningsuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @twiningsuk on Instagram, led by Book Gang ⚡️ (42.7K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBook Gang ⚡️@hmbookgang · 🇵🇹 PT | History culture education Creator | 42.7K | 1.1% | 1 | Tagged @twiningsuk |
06 · Competitors according to Gravity
Who Twinings competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Twinings among Beverages brands in United Kingdom. The closest is Harney & Sons, then The Republic of Tea, t2tea.com, DAVIDsTEA, palaisdesthes.com, i-tea.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Harney & Sonsharney.com | |||||||
| The Republic of Tearepublicoftea.com | |||||||
| t2tea.comt2tea.com | |||||||
| DAVIDsTEAdavidstea.com | |||||||
| palaisdesthes.compalaisdesthes.com | |||||||
| i-tea.iti-tea.it |
07 · Company
The company behind Twinings.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Twinings is a company based in Andover, United Kingdom, founded in 1706 according to LinkedIn, on a domain registered in February 1996. It employs about 1,107 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Andover
- Founded
- 1706, per LinkedIn
- Domain registered
- 14 Feb 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,107 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- twinings.co.uk · Shopify · GBP
- Catalogue
- 163 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Twinings
What people ask Google about Twinings.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Twinings a legit company?
According to Gravity by Benchr, Twinings is a brand based in Andover, United Kingdom: its website has existed since February 1996, it sells on a Shopify store, it employs 1,107 people on LinkedIn, it has 86,777 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Twinings reviews: is it worth it?
Customers rate Twinings 1.4 out of 5 on Trustpilot over 141 reviews, 25 of them in the last twelve months: 27% give five stars, 60% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. On Google, Twinings scores 4.3 over 196 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Twinings sell?
Twinings is a tea company that sells over 200 teas from around the world, as well as wellbeing drinks, gifts, and teaware. Gravity by Benchr classifies it under Beverages, with Tea & Infusions making up 60% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Twinings prices: how much is it?
Twinings' best seller, Buttermint - 20 Tea Bags, sells from £2.79 to £11.16 on twinings.co.uk. 98% of the catalogue is in stock. Gravity does not track prices daily: check twinings.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Twinings have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Twinings advertises on Facebook and Instagram and on Google, where its offers often run. Check twinings.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Twinings?
Twinings sells on its own website, twinings.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Twinings?
Gravity by Benchr records a company based in Andover, United Kingdom, founded in 1706 according to LinkedIn, on a domain registered in 1996, with 1,107 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Twinings doing well?
Not at the moment. Gravity by Benchr estimates about 237,200 visits to twinings.co.uk in September 2026, up 17% in a month and down 10% over three months. Twinings ranks #19 of 3,913 Beverages brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Twinings use?
Gravity by Benchr identifies twinings.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Twinings spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Twinings on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in United Kingdom?
Among Beverages brands in United Kingdom in the Gravity by Benchr index, Twinings ranks #19 of 3,913 by estimated traffic. Its closest competitors on the same market are Harney & Sons, The Republic of Tea, t2tea.com, DAVIDsTEA, palaisdesthes.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Twinings.