1. Gravity
  2. Rankings
  3. Sporting Goods
  4. Outdoor Recreation
  5. Tacticalstore

Brand page · Outdoor Recreation · Sweden

Tacticalstore Top 5% worldwide Top 5% in Sweden Top 1% in Outdoor Recreation Top 5% in Outdoor Recreation in Sweden
tacticalstore.se·🇸🇪 Sweden

Tacticalstore: 158k visits a month, 52 active Meta ads, Gravity score 722.

Tacticalstore — Tacticalstore is a Swedish e-commerce and physical store specializing in action sports, outdoor activities, knives, airsoft, air guns, paintball and military equipment. In September 2026 tacticalstore.se drew an estimated 158k visits, down 1% on the month before. It ranks #6 of 462 Outdoor Recreation brands in Sweden and holds a 3.2 Trustpilot rating over 82 reviews.

tacticalstore.se@tacticalstore.se 4.5kFacebookTrustpilot 3.2Meta Ad Library 52

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
158k
−1% vs. August 2026
Instagram followers
4.5k
1,319 posts · @tacticalstore.se
Trustpilot
3.2
82 reviews · 17 in 12 months
Meta ads
52
active · on Google since 2022
Products
—
Data not available
Rank in Sweden
#6
of 462 in Outdoor Recreation
LinkedIn
—
Data not available
Earned media value
€416.2
per month, Instagram

Gravity score

722/ 1000 · 9 of 10 indicators rated
Brand Power597
Momentum797
Performance771

Percentiles within 12 peers: Outdoor Recreation brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Tacticalstore is a Swedish e-commerce and physical store specializing in action sports, outdoor activities, knives, airsoft, air guns, paintball and military equipment.

01 · Traffic

How much traffic Tacticalstore gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Tacticalstore drew an estimated 158k visits in September 2026, down 1% on the month before and up 20% over three months.

  • Worldwide#63,767of 4.5m sites · Top 5%
  • In Sweden#500of 27.3k sites · Top 5%
  • Outdoor Recreation, worldwide#964of 101,136 brands · Top 1%
  • Outdoor Recreation, Sweden#6of 462 brands · Top 5%
Monthly visitssource Sept 2026

158k

estimated visits in September

1 mo ▼ −0.9%4 mo ▲ +19.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Tacticalstore.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Tacticalstore holds 3.2 out of 5 on Trustpilot over 82 reviews, 17 of them in the last twelve months: 54% of customers give five stars and 38% one star. That volume places Tacticalstore in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
3.2TrustScore · 82 reviews · 17 in 12 months
Top 30% review volume
5 ★54%
4 ★4%
3 ★2%
2 ★2%
1 ★38%

Hunting Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Tacticalstore sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Tacticalstore's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation96%
Sporting Goods1%
Weapons & Weapon Accessories1%

The dominant category places Tacticalstore in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Tacticalstore.

The creators who tag @tacticalstore.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @tacticalstore.se on Instagram, led by Airsoft (25.9k followers, 2.3% engagement).

Influencersaccounts tagging @tacticalstore.se · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAirsoft@worldairsofts · 🇸🇪 SEGaming streaming tech culture Creator25.9k2.3%1Tagged @tacticalstore.se
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Tacticalstore competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Tacticalstore among Outdoor Recreation brands in Sweden. The closest is UMAREX, then gunfire.com, AirsoftPro.cz, Sniper Airsoft Supply, RedWolf Airsoft, Airsoft GI.

CompetitorsOutdoor Recreation · Sweden · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
UMAREXumarex.com
gunfire.comgunfire.com
AirsoftPro.czairsoftpro.cz
Sniper Airsoft Supplysniper-as.de
RedWolf Airsoftredwolfairsoft.com
Airsoft GIairsoftgi.com
Competitors Gravity finds for Tacticalstore. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Tacticalstore with UMAREX

07 · Company

The company behind Tacticalstore.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Tacticalstore is a company based in Sweden.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇸🇪 Sweden
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
tacticalstore.se
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Tacticalstore

What people ask Google about Tacticalstore.

6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

What do customers say about Tacticalstore?

Customers rate Tacticalstore 3.2 out of 5 on Trustpilot over 82 reviews, 17 of them in the last twelve months: 54% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Tacticalstore known for?

Tacticalstore is a Swedish e-commerce and physical store specializing in action sports, outdoor activities, knives, airsoft, air guns, paintball and military equipment. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.

Tacticalstore promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Tacticalstore advertises on Facebook and Instagram and on Google, where its offers often run. Check tacticalstore.se for current promotions. Source: Gravity by Benchr ad records, October 2026.

Is Tacticalstore growing?

Yes. Gravity by Benchr estimates about 158,200 visits to tacticalstore.se in September 2026, down 1% in a month and up 20% over three months. Tacticalstore ranks #6 of 462 Outdoor Recreation brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Tacticalstore spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Tacticalstore on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in Sweden?

Among Outdoor Recreation brands in Sweden in the Gravity by Benchr index, Tacticalstore ranks #6 of 462 by estimated traffic. Its closest competitors on the same market are UMAREX, gunfire.com, AirsoftPro.cz, Sniper Airsoft Supply and RedWolf Airsoft. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tacticalstore.