Brand page · Power & Electrical Supplies
tapo.com: 3.4m visits a month, 9 active Meta ads.
tapo.com — Find the perfect smart home solution with Tapo. Live smarter with smart plugs, smart cameras, smart bulbs, smart switches, and more smart devices. In September 2026 tapo.com drew an estimated 3.4m visits, up 7% on the month before. It ranks #1 of 1,273 Power & Electrical Supplies brands and holds a 3.8 Trustpilot rating over 1,498 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Find the perfect smart home solution with Tapo. Live smarter with smart plugs, smart cameras, smart bulbs, smart switches, and more smart devices.
01 · Traffic
How much traffic tapo.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
tapo.com drew an estimated 3.4m visits in September 2026, up 7% on the month before and up 6% over three months.
- Worldwide#5,346of 4.5m sites · Top 1%
- In United States#1,815of 1.2m sites · Top 1%
- Power & Electrical Supplies, worldwide#1of 26,468 brands · Top 1%
- Power & Electrical Supplies, United States#1of 1,273 brands · Top 1%
3.4m
estimated visits in September
1 mo ▲ +6.6%4 mo ▲ +5.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about tapo.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
tapo.com holds 3.8 out of 5 on Trustpilot over 1,498 reviews, 807 of them in the last twelve months: 59% of customers give five stars and 26% one star. That volume places tapo.com in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Photo Shop Electronics Store Electronics Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What tapo.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read tapo.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places tapo.com in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What tapo.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
tapo.com runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since March 2024 (image, text, video).
Smart home upgrades that make busy days easier. 🏡 Having this Tapo smart home security bundle connected in one app makes it easier for me tTapo7 Oct 2026video
Follow us to see the latest in cool smart home tech!Tapo5 Oct 2026video
Follow us to see the latest in cool smart home tech!Tapo5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026XU QIANHUIverified
Text ad20 Oct 2026TP-LINK ITALIA S.R.L.verified
Text ad20 Oct 2026TP-LINK ITALIA S.R.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about tapo.com.
The creators who tag @tapo.us on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who tapo.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for tapo.com among Power & Electrical Supplies brands. The closest is Wyze, then Imou, ezviz.com, SwitchBot, eufy, blinkforhome.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wyzewyze.com | |||||||
| Imouimoulife.com | |||||||
| ezviz.comezviz.com | |||||||
| SwitchBotswitch-bot.com | |||||||
| eufyeufylife.com | |||||||
| blinkforhome.comblinkforhome.com |
07 · Company
The company behind tapo.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
tapo.com is an e-commerce brand, on a domain registered in November 2001. It employs about 486 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- Data not available
- Domain registered
- 19 Nov 2001
- Share capital
- Data not available
- Status
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- President
- Data not available
- Activity code
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- Employees
- 486 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tapo.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about tapo.com
What people ask Google about tapo.com.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is tapo.com legit?
According to Gravity by Benchr, tapo.com is a brand: its website has existed since November 2001, it employs 486 people on LinkedIn, it has 26,975 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
tapo.com reviews: is it worth it?
Customers rate tapo.com 3.8 out of 5 on Trustpilot over 1,498 reviews, 807 of them in the last twelve months: 59% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does tapo.com sell?
Find the perfect smart home solution with Tapo. Live smarter with smart plugs, smart cameras, smart bulbs, smart switches, and more smart devices. Gravity by Benchr classifies it under Power & Electrical Supplies. Source: Gravity by Benchr product classification.
Does tapo.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: tapo.com advertises on Facebook and Instagram and on Google, where its offers often run. Check tapo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns tapo.com?
Gravity by Benchr records a company, whose domain was registered in 2001, with 486 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is tapo.com doing well?
Yes. Gravity by Benchr estimates about 3,390,000 visits to tapo.com in September 2026, up 7% in a month and up 6% over three months. tapo.com ranks #1 of 1,273 Power & Electrical Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does tapo.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for tapo.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Power & Electrical Supplies brands?
Among Power & Electrical Supplies brands in the Gravity by Benchr index, tapo.com ranks #1 of 1,273 by estimated traffic. Its closest competitors on the same market are Wyze, Imou, ezviz.com, SwitchBot and eufy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with tapo.com.