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  5. Tatty Devine

Brand page · Jewelry · United Kingdom

Tatty Devine Top 5% worldwide Top 5% in the United Kingdom Top 5% in Jewelry Top 5% in Jewelry in the United Kingdom
tattydevine.com·🇬🇧 London, United Kingdom· Shopify·Since 2001

Tatty Devine traffic, ads & competitors 49.7k visits a month, 5 active Meta ads, Gravity score 545.

Tatty Devine — Tatty Devine is an independent British company that designs and creates original, handmade jewellery in a fun, distinctive style, blurring the boundaries between art, fashion and culture. In September 2026 tattydevine.com drew an estimated 49.7k visits, down 4% on the month before. It ranks #209 of 6,772 Jewelry brands in the United Kingdom and holds a 3.4 Trustpilot rating over 210 reviews.

tattydevine.com@tattydevine 122kYouTube 639FacebookLinkedIn 2.8kTrustpilot 3.4Meta Ad Library 5

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
49.7k
−4% vs. August 2026
Instagram followers
122k
7,386 posts · @tattydevine
Trustpilot
3.4
210 reviews · 6 in 12 months
Meta ads
5
active · on Google since 2023
Products
91%
in stock · 340 collections
Rank in the United Kingdom
#209
of 6,772 in Jewelry
LinkedIn
2.8k
followers · 38 employees
Earned media value
€3.1k
per month, Instagram

Gravity score

545/ 1000 · 10 of 10 indicators rated
Brand Power654
Momentum388
Performance591

Percentiles within 265 peers: Jewelry brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Tatty Devine is an independent British company that designs and creates original, handmade jewellery in a fun, distinctive style, blurring the boundaries between art, fashion and culture.

01 · Traffic

Tatty Devine website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Tatty Devine drew an estimated 49.7k visits in September 2026, down 4% on the month before and down 5% over three months.

  • Worldwide#171,036of 4.5m sites · Top 5%
  • In United Kingdom#8,985of 192k sites · Top 5%
  • Jewelry, worldwide#3,911of 132,285 brands · Top 5%
  • Jewelry, United Kingdom#209of 6,772 brands · Top 5%
Monthly visitssource Sept 2026

49.7k

estimated visits in September

1 mo ▼ −3.6%4 mo ▼ −4.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Tatty Devine reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Tatty Devine holds 3.4 out of 5 on Trustpilot over 210 reviews, 6 of them in the last twelve months: 92% of customers give five stars and 3% one star. That volume places Tatty Devine in the top 20% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.4TrustScore · 210 reviews · 6 in 12 months
Top 20% review volume
5 ★92%
4 ★3%
3 ★1%
2 ★1%
1 ★3%

Jewelry Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Tatty Devine best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Tatty Devine sells on Shopify, 91% of its catalogue in stock. The best seller is Name Necklace, at £29.00, followed by Gift Wrap - Lobster and Disco Ball Pendant - Silver Mirror.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Necklaces51%
Earrings20%
Brooches & Lapel Pins16%
Gift Giving5%

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry88%
Party & Celebration6%
Hobbies & Creative Arts2%
Decor2%
Gift Cards1%

The dominant category places Tatty Devine in its comparison group.

Prices and ratingsstore data
Average rating
4.96 / 5
Rated products
75% of the catalogue
In stock
91%
Upper price quartile
US$82.06
Currency
GBP

05 · Influencers

Tatty Devine influencers

The creators who tag @tattydevine on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @tattydevine on Instagram, led by Siobhan Hannah Murphy (136k followers, 0.6% engagement).

Influencersaccounts tagging @tattydevine · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSiobhan Hannah Murphy@interiorcurve · 🇬🇧 GBDecoration garden diy Creator136k0.6%2Tagged @tattydevine
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Tatty Devine competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Tatty Devine among Jewelry brands in the United Kingdom. The closest is Talia-Rae, then Neckontheline, Wear and Resist, Apsley And Heron London, Leftbians, Mirabelle Jewellery.

CompetitorsJewelry · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Talia-Raetalia-rae.com
Neckonthelineneckontheline.com
Wear and Resistwearandresist.com
Apsley And Heron Londonapsleyandheron.com
Leftbiansleftbians.com
Mirabelle Jewellerymirabellejewellery.co.uk
Competitors Gravity finds for Tatty Devine. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Tatty Devine with Talia-Rae

07 · Company

Who is behind Tatty Devine?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Tatty Devine is a company based in London, United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in March 2001. It employs about 38 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · London
Founded
1999, per LinkedIn
Domain registered
6 Mar 2001
Status
Operating
Employees
38 on LinkedIn
DistributionGravity index, Nov 2026
Own store
tattydevine.com · Shopify · GBP
Catalogue
340 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Tatty Devine

What people ask Google about Tatty Devine.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Tatty Devine legit?

According to Gravity by Benchr, Tatty Devine is a brand based in London, United Kingdom: its website has existed since March 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 122,191 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Tatty Devine?

Customers rate Tatty Devine 3.4 out of 5 on Trustpilot over 210 reviews, 6 of them in the last twelve months: 92% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Tatty Devine known for?

Tatty Devine is an independent British company that designs and creates original, handmade jewellery in a fun, distinctive style, blurring the boundaries between art, fashion and culture. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Tatty Devine expensive?

Tatty Devine's best seller, Name Necklace, sells £29.00 on tattydevine.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check tattydevine.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Tatty Devine promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Tatty Devine advertises on Facebook and Instagram and on Google, where its offers often run. Check tattydevine.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Tatty Devine?

Tatty Devine sells on its own website, tattydevine.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Tatty Devine?

Gravity by Benchr records a company based in London, United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in 2001, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Tatty Devine doing well?

Not at the moment. Gravity by Benchr estimates about 49,700 visits to tattydevine.com in September 2026, down 4% in a month and down 5% over three months. Tatty Devine ranks #209 of 6,772 Jewelry brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Tatty Devine use?

Gravity by Benchr identifies tattydevine.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Tatty Devine spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Tatty Devine on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands in the United Kingdom?

Among Jewelry brands in the United Kingdom in the Gravity by Benchr index, Tatty Devine ranks #209 of 6,772 by estimated traffic. Its closest competitors on the same market are Talia-Rae, Neckontheline, Wear and Resist, Apsley And Heron London and Leftbians. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tatty Devine.