Brand page · Product Upgrades · Australia
Tefal: 124K visits a month, 3 active Meta ads.
Tefal — Tefal is a brand that sells cookware, kitchen appliances, and home care products including steamers, air fryers, and irons. In September 2026 tefal.com.au drew an estimated 124K visits, up 6% on the month before.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Tefal is a brand that sells cookware, kitchen appliances, and home care products including steamers, air fryers, and irons.
01 · Traffic
How much traffic Tefal gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tefal drew an estimated 124K visits in September 2026, up 6% on the month before and up 8% over three months.
- Worldwide#78,165of 4.5M sites · Top 5%
- In Australia#1,700of 105K sites · Top 5%
- Product Upgrades, worldwide#3of 199 brands · Top 5%
- Product Upgrades, Australia—Data not available
124K
estimated visits in September
1 mo ▲ +5.7%4 mo ▲ +7.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tefal.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tefal holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Kitchen Supply Store Countertop Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tefal sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tefal sells on Shopify, 81% of its catalogue in stock. The best seller is Tefal Cook4me Accessory - Spare Bowl - XA605011 (for Cook4me/Cook4me+), at A$99.00, followed by Tefal Snack Collection Accessory Plates - Grill/Panini XA8103F0 and Tefal Glass Lid - 20cm, 24cm, 28cm, 30cm, 32cm.
#1Tefal Cook4me Accessory - Spare Bowl - XA605011 (for Cook4me/Cook4me+)TefalA$99.00In stock
#2Tefal Snack Collection Accessory Plates - Grill/Panini XA8103F0TefalA$39.95In stock
#3Tefal Glass Lid - 20cm, 24cm, 28cm, 30cm, 32cmTefalA$22.49–A$59.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tefal in its comparison group.
- Average rating
- 4.40 / 5
- Rated products
- 17% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$59.45
- Currency
- AUD
04 · Ads
What Tefal is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tefal runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since October 2025 (image, text, video).
DINNER FOR ONE?Tefal7 Oct 2026video
TefalTefal2 Oct 2026image
Tefal YumMeal Multicooker Air Fryer Black Knight FB3518Tefal23 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Groupe Seb Australia PTY Limitedverified
Text ad30 Sept 2026Groupe Seb Australia PTY Limitedverified
Text ad30 Sept 2026Groupe Seb Australia PTY Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tefal.
The creators who tag @tefal.australia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tefal.australia on Instagram, led by tanisha grace (241K followers, 10.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ttanisha grace@nourishwithtan · 🇦🇺 AU | Food cooking nutrition Creator | 241K | 10.0% | 3 | Tagged @tefal.australia |
06 · Competitors according to Gravity
Who Tefal competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tefal among Product Upgrades brands in Australia. The closest is Cuisinart, then Moulinex, Chefman, Instant Pot, braunhousehold.com, Our Place.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cuisinartcuisinart.com | |||||||
| Moulinexmoulinex.es | |||||||
| Chefmanchefman.com | |||||||
| Instant Potinstantpot.com | |||||||
| braunhousehold.combraunhousehold.com | |||||||
| Our Placefromourplace.au |
07 · Company
The company behind Tefal.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tefal is a company based in Macquarie Park, Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Macquarie Park
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tefal.com.au · Shopify · AUD
- Catalogue
- 242 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tefal
What people ask Google about Tefal.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tefal legit or a scam?
According to Gravity by Benchr, Tefal is a brand based in Macquarie Park, Australia: it sells on a Shopify store, it has 33,083 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Tefal sell?
Tefal is a brand that sells cookware, kitchen appliances, and home care products including steamers, air fryers, and irons. Gravity by Benchr classifies it under Product Upgrades, with Product Upgrades making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Tefal cost?
Tefal's best seller, Tefal Cook4me Accessory - Spare Bowl - XA605011 (for Cook4me/Cook4me+), sells A$99.00 on tefal.com.au. 81% of the catalogue is in stock. Gravity does not track prices daily: check tefal.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Tefal discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Tefal advertises on Facebook and Instagram and on Google, where its offers often run. Check tefal.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Tefal?
Tefal sells on its own website, tefal.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Is Tefal doing well?
Yes. Gravity by Benchr estimates about 124,000 visits to tefal.com.au in September 2026, up 6% in a month and up 8% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tefal use?
Gravity by Benchr identifies tefal.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records.
What is Tefal's ad budget?
Gravity by Benchr does not publish a spend figure for Tefal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tefal.