Brand page · Outdoor Recreation · United Kingdom
Terra Nova: 45.2k visits a month, 3 active Meta ads, Gravity score 648.
Terra Nova — Terra Nova Equipment is a British company that designs and manufactures outdoor gear including tents, packs, sleeping bags, and technical clothing. In September 2026 terra-nova.co.uk drew an estimated 45.2k visits, up 1% on the month before. It ranks #201 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 4.3 Trustpilot rating over 309 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 211 peers: Outdoor Recreation brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Terra Nova Equipment is a British company that designs and manufactures outdoor gear including tents, packs, sleeping bags, and technical clothing.
01 · Traffic
How much traffic Terra Nova gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Terra Nova drew an estimated 45.2k visits in September 2026, up 1% on the month before and down 8% over three months.
- Worldwide#185,428of 4.5m sites · Top 5%
- In United Kingdom#9,735of 192k sites · Top 10%
- Outdoor Recreation, worldwide#4,071of 101,136 brands · Top 5%
- Outdoor Recreation, United Kingdom#201of 3,414 brands · Top 10%
45.2k
estimated visits in September
1 mo ▲ +0.5%4 mo ▼ −7.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Terra Nova.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Terra Nova holds 4.3 out of 5 on Trustpilot over 309 reviews, 15 of them in the last twelve months: 76% of customers give five stars and 10% one star. That volume places Terra Nova in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Outdoor Clothing and Equipment Shop Camping Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Terra Nova sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Terra Nova's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Terra Nova in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Terra Nova is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Terra Nova runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
Black Friday Early Access + 10% Off TodayTerra Nova Equipment5 Oct 2026image
IO 2 Tent | Terra Nova EquipmentTerra Nova Equipment5 Oct 2026image
Commuter Glove | Urban Waterproof Gloves | ExtremitiesTerra Nova Equipment1 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Terra Nova Equipmentverified
Text ad21 Oct 2026Terra Nova Equipmentverified
Text ad21 Oct 2026Terra Nova Equipmentverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Terra Nova.
The creators who tag @terranovaequipment on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @terranovaequipment on Instagram, led by Purdsoutdoors (30.9k followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPurdsoutdoors@purdsoutdoors · 🇬🇧 GB | Travel tourism exploration Creator | 30.9k | 3.4% | 4 | Tagged @terranovaequipment |
06 · Competitors according to Gravity
Who Terra Nova competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Terra Nova among Outdoor Recreation brands in United Kingdom. The closest is cyclesetsports.com, then Golfimport, Veiðihornið, Secret Spot, cgdiscountgolf.co.uk, Boardparadise.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cyclesetsports.comcyclesetsports.com | |||||||
| Golfimportgolfimport.ch | |||||||
| Veiðihorniðveidihornid.is | |||||||
| Secret Spotsecretspot.co.uk | |||||||
| cgdiscountgolf.co.ukcgdiscountgolf.co.uk | |||||||
| Boardparadiseboardparadise.com |
07 · Company
The company behind Terra Nova.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Terra Nova is a company based in United Kingdom, founded in 1993 according to LinkedIn, on a domain registered in January 1997. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1993, per LinkedIn
- Domain registered
- 27 Jan 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- terra-nova.co.uk · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Terra Nova
What people ask Google about Terra Nova.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Terra Nova legit?
According to Gravity by Benchr, Terra Nova is a brand based in United Kingdom: its website has existed since January 1997, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 17 people on LinkedIn, it has 24,520 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Terra Nova reviews: is it worth it?
Customers rate Terra Nova 4.3 out of 5 on Trustpilot over 309 reviews, 15 of them in the last twelve months: 76% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Terra Nova known for?
Terra Nova Equipment is a British company that designs and manufactures outdoor gear including tents, packs, sleeping bags, and technical clothing. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a Terra Nova discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Terra Nova advertises on Facebook and Instagram and on Google, where its offers often run. Check terra-nova.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Terra Nova?
Terra Nova sells on its own website, terra-nova.co.uk, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Terra Nova?
Gravity by Benchr records a company based in United Kingdom, founded in 1993 according to LinkedIn, on a domain registered in 1997, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Terra Nova doing well?
Not at the moment. Gravity by Benchr estimates about 45,200 visits to terra-nova.co.uk in September 2026, up 1% in a month and down 8% over three months. Terra Nova ranks #201 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Terra Nova use?
Gravity by Benchr identifies terra-nova.co.uk as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Terra Nova spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Terra Nova on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Terra Nova ranks #201 of 3,414 by estimated traffic. Its closest competitors on the same market are cyclesetsports.com, Golfimport, Veiðihornið, Secret Spot and cgdiscountgolf.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Terra Nova.