Brand page · Outdoor Recreation
Terräng: 44k visits a month, 4 active Meta ads.
Terräng — Terräng is a Swedish retailer that sells functional, tactical products and clothing to help users complete their tasks. They offer a wide range of equipment including batons, restraints, emergency supplies, lighting systems, carrying systems, vests, electronics, field equipment, knives, personal gear, protective equipment, medical supplies, shooting gear, and holsters. In September 2026 terrang.se drew an estimated 44k visits, up 28% on the month before. It ranks #30 of 462 Outdoor Recreation brands and holds a 3.9 Trustpilot rating over 45 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Terräng is a Swedish retailer that sells functional, tactical products and clothing to help users complete their tasks. They offer a wide range of equipment including batons, restraints, emergency supplies, lighting systems, carrying systems, vests, electronics, field equipment, knives, personal gear, protective equipment, medical supplies, shooting gear, and holsters.
01 · Traffic
How much traffic Terräng gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Terräng drew an estimated 44k visits in September 2026, up 28% on the month before and up 17% over three months.
- Worldwide#189,800of 4.5m sites · Top 5%
- In Sweden#1,428of 27.3k sites · Top 10%
- Outdoor Recreation, worldwide#4,200of 101,136 brands · Top 5%
- Outdoor Recreation, Sweden#30of 462 brands · Top 10%
44k
estimated visits in September
1 mo ▲ +28.3%4 mo ▲ +16.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Terräng.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Terräng holds 3.9 out of 5 on Trustpilot over 45 reviews, 12 of them in the last twelve months: 42% of customers give five stars and 33% one star. That volume places Terräng in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Equipment Importer Nature Preserve Online Marketplace Hunting and Fishing Store Warehouse store Shooting Event Area
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Terräng sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Terräng's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Terräng in its comparison group.
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- In stock
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04 · Ads
What Terräng is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Terräng runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Udstyr til opgavenTerräng6 Oct 2026image
Varusteet tehtäväänTerräng1 Oct 2026image
Varusteet tehtäväänTerräng1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026MP-Sec International ABverified
Text ad19 Oct 2026MP-Sec International ABverified
Text ad22 Sept 2026MP-Sec International ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Terräng.
The creators who tag @terrang_sverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @terrang_sverige on Instagram, led by B E C K Y Y A C K L E Y 🇺🇸 (28.7k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BB E C K Y Y A C K L E Y 🇺🇸@beckyyackley · 🇺🇸 US | Parenting family Creator | 28.7k | 0.6% | 1 | Tagged @terrang_sverige |
06 · Competitors according to Gravity
Who Terräng competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Terräng among Outdoor Recreation brands. The closest is keepadel.com, then cyfbadminton.com, Padel5, MCK Sport, popdelx.com, World of Padel.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| keepadel.comkeepadel.com | |||||||
| cyfbadminton.comcyfbadminton.com | |||||||
| Padel5tiendapadel5.com | |||||||
| MCK Sportmcksport.pl | |||||||
| popdelx.compopdelx.com | |||||||
| World of Padelworldofpadel.co.za |
07 · Company
The company behind Terräng.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Terräng is an e-commerce brand.
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- Investors
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- VC-backed
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- Own store
- terrang.se
- Catalogue
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- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Terräng
What people ask Google about Terräng.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Terräng a legit company?
According to Gravity by Benchr, Terräng is a brand: its Trustpilot profile is claimed by the brand, it has 8,481 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Terräng reviews
Customers rate Terräng 3.9 out of 5 on Trustpilot over 45 reviews, 12 of them in the last twelve months: 42% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Terräng known for?
Terräng is a Swedish retailer that sells functional, tactical products and clothing to help users complete their tasks. They offer a wide range of equipment including batons, restraints, emergency supplies, lighting systems, carrying systems, vests, electronics, field equipment, knives, personal gear, protective equipment, medical supplies, shooting gear, and holsters. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Terräng promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Terräng advertises on Facebook and Instagram and on Google, where its offers often run. Check terrang.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Terräng growing?
Yes. Gravity by Benchr estimates about 44,000 visits to terrang.se in September 2026, up 28% in a month and up 17% over three months. Terräng ranks #30 of 462 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Terräng spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Terräng on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, Terräng ranks #30 of 462 by estimated traffic. Its closest competitors on the same market are keepadel.com, cyfbadminton.com, Padel5, MCK Sport and popdelx.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Terräng.