Brand page · Clothing Accessories · United States
ThatHair: 33.9k visits a month, 12 active Meta ads, Gravity score 574.
ThatHair — ThatHair is a USA-based company that sells premium quality halo hair extensions designed for effortless style and natural-looking hair transformations. In September 2026 thathair.co drew an estimated 33.9k visits, down 74% on the month before. It ranks #1,069 of 34,142 Clothing Accessories brands in United States and holds a 4.2 Trustpilot rating over 1,548 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 843 peers: Clothing Accessories brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ThatHair is a USA-based company that sells premium quality halo hair extensions designed for effortless style and natural-looking hair transformations.
01 · Traffic
How much traffic ThatHair gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ThatHair drew an estimated 33.9k visits in September 2026, down 74% on the month before and up 107% over three months.
- Worldwide#237,182of 4.5m sites · Top 10%
- In United States#74,398of 1.2m sites · Top 10%
- Clothing Accessories, worldwide#3,384of 85,207 brands · Top 5%
- Clothing Accessories, United States#1,069of 34,142 brands · Top 5%
33.9k
estimated visits in September
1 mo ▼ −73.9%4 mo ▲ +107.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ThatHair.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ThatHair holds 4.2 out of 5 on Trustpilot over 1,548 reviews, 734 of them in the last twelve months: 69% of customers give five stars and 16% one star. That volume places ThatHair in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Hair Extensions Supplier Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ThatHair sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ThatHair sells on Shopify, 100% of its catalogue in stock. The best seller is Straight Halo Extension, at US$89.00, followed by High Quality Halo Hair Extensions and Halo Extension Set.
#1Straight Halo ExtensionThatHairUS$89.00In stock
#2High Quality Halo Hair ExtensionsThatHairUS$129.00In stock
#3Halo Extension SetThatHairUS$59.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ThatHair in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 8% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$59.00
- Currency
- USD
04 · Ads
What ThatHair is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ThatHair runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Buy One Get One FREEThathair9 Apr 2026video
Buy One Get One FREEThathair17 Jan 2026video
Buy One Get One FREEThathair17 Jan 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about ThatHair.
The creators who tag @thathair.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thathair.co on Instagram, led by doll_face.blondie (20.3k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ddoll_face.blondie@doll_face.blondie · 🇺🇸 US | Beauty cosmetics skincare Creator | 20.3k | 0.2% | 1 | Tagged @thathair.co |
06 · Competitors according to Gravity
Who ThatHair competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ThatHair among Clothing Accessories brands in United States. The closest is Jbextension, then Frodio, Go Sleek, ashinehair, Arda Wigs, Legacy Locs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jbextensionjbextension.com | |||||||
| Frodiofrodio.com | |||||||
| Go Sleekgosleek.com | |||||||
| ashinehairashinehair.com | |||||||
| Arda Wigsarda-wigs.com | |||||||
| Legacy Locslegacylocs.com |
07 · Company
The company behind ThatHair.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ThatHair is a company based in Cheyenne, United States, on a domain registered in December 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Cheyenne
- Founded
- Data not available
- Domain registered
- 18 Dec 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thathair.co · Shopify · USD
- Catalogue
- 29 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ThatHair
What people ask Google about ThatHair.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ThatHair legit or a scam?
According to Gravity by Benchr, ThatHair is a brand based in Cheyenne, United States: its website has existed since December 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 60,242 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ThatHair reviews
Customers rate ThatHair 4.2 out of 5 on Trustpilot over 1,548 reviews, 734 of them in the last twelve months: 69% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ThatHair sell?
ThatHair is a USA-based company that sells premium quality halo hair extensions designed for effortless style and natural-looking hair transformations. Gravity by Benchr classifies it under Clothing Accessories, with Hair Accessories making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
ThatHair prices: how much is it?
ThatHair's best seller, Straight Halo Extension, sells US$89.00 on thathair.co. 100% of the catalogue is in stock. Gravity does not track prices daily: check thathair.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
ThatHair promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ThatHair advertises on Facebook and Instagram, where its offers often run. Check thathair.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ThatHair?
ThatHair sells on its own website, thathair.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ThatHair?
Gravity by Benchr records a company based in Cheyenne, United States, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ThatHair doing well?
Yes. Gravity by Benchr estimates about 33,900 visits to thathair.co in September 2026, down 74% in a month and up 107% over three months. ThatHair ranks #1,069 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ThatHair use?
Gravity by Benchr identifies thathair.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is ThatHair's ad budget?
Gravity by Benchr does not publish a spend figure for ThatHair on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, ThatHair ranks #1,069 of 34,142 by estimated traffic. Its closest competitors on the same market are Jbextension, Frodio, Go Sleek, ashinehair and Arda Wigs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ThatHair.