Brand page · Clothing · Australia

Thats So Fetch Top 5% worldwide Top 5% in Australia Top 5% in Clothing Top 5% in Clothing in Australia
thatssofetch.com.au·🇦🇺 Truganina, Australia· Shopify

Thats So Fetch: 184K visits a month, 636 active Meta ads, Gravity score 705.

Thats So Fetch — Thats So Fetch AU is an Australian online women's clothing boutique offering fashion trends including dresses, tops, bottoms, outerwear, activewear and accessories. In September 2026 thatssofetch.com.au drew an estimated 184K visits, down 30% on the month before. It ranks #188 of 12,275 Clothing brands in Australia and holds a 2.3 Trustpilot rating over 1,146 reviews.

thatssofetch.com.au@thatssofetchau 622KYouTube 140KFacebookTrustpilot 2.3Meta Ad Library 636

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
184K
−30% vs. August 2026
Instagram followers
622K
10,332 posts · @thatssofetchau
Trustpilot
2.3
1,146 reviews · 127 in 12 months
Meta ads
636
active · on Google since 2025
Products
97%
in stock · 1,465 collections
Rank in Australia
#188
of 12,275 in Clothing
LinkedIn
—
Data not available
Earned media value
€152.9k
per month, Instagram

Gravity score

705/ 1000 · 10 of 10 indicators rated
Brand Power704
Momentum532
Performance878

Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Thats So Fetch AU is an Australian online women's clothing boutique offering fashion trends including dresses, tops, bottoms, outerwear, activewear and accessories.

01 · Traffic

How much traffic Thats So Fetch gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Thats So Fetch drew an estimated 184K visits in September 2026, down 30% on the month before and down 17% over three months.

  • Worldwide#56,308of 4.5M sites · Top 5%
  • In Australia#1,170of 105K sites · Top 5%
  • Clothing, worldwide#5,170of 459,295 brands · Top 5%
  • Clothing, Australia#188of 12,275 brands · Top 5%
Monthly visitssource Sept 2026

184K

estimated visits in September

1 mo ▼ −30.4%4 mo ▼ −17.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Thats So Fetch.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Thats So Fetch holds 2.3 out of 5 on Trustpilot over 1,146 reviews, 127 of them in the last twelve months: 66% of customers give five stars and 27% one star. That volume places Thats So Fetch in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.3TrustScore · 1,146 reviews · 127 in 12 months
Top 10% review volume
5 ★66%
4 ★3%
3 ★1%
2 ★3%
1 ★27%

Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Thats So Fetch sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Thats So Fetch sells on Shopify, 97% of its catalogue in stock. The best seller is Marcus Low Rise Jeans - Blue, at A$69.99, followed by Series 5 Hoodie - Pink and Series 3 Hoodie - Black.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Dresses37%
Clothing Tops24%
Skirts9%
Activewear5%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing93%
Clothing Accessories2%
Jewelry2%
Costumes & Accessories1%
Handbags, Wallets & Cases0%

The dominant category places Thats So Fetch in its comparison group.

Prices and ratingsstore data
Average rating
4.52 / 5
Rated products
68% of the catalogue
In stock
97%
Upper price quartile
US$48.81
Currency
AUD

05 · Influencers

Who talks about Thats So Fetch.

The creators who tag @thatssofetchau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @thatssofetchau on Instagram, led by Safiyah Robins (16.5K followers, 6.3% engagement).

Influencersaccounts tagging @thatssofetchau · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSafiyah Robins@safiyah.robins · INTLFashion style luxury Creator16.5K6.3%6Tagged @thatssofetchau
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Thats So Fetch competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Thats So Fetch among Clothing brands in Australia. The closest is DressBetty, then inthestyle.com, SHEINgb, Princess Polly, JustFashionNow, Rebellious Fashion.

CompetitorsClothing · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
DressBettydressbetty.com
inthestyle.cominthestyle.com
SHEINgbshein.co.uk
Princess Pollyprincesspolly.com.au
JustFashionNowjustfashionnow.com
Rebellious Fashionrebelliousfashion.com
Competitors Gravity finds for Thats So Fetch. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Thats So Fetch with DressBetty

07 · Company

The company behind Thats So Fetch.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Thats So Fetch is a company based in Truganina, Australia.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia · Truganina
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
thatssofetch.com.au · Shopify · AUD
Catalogue
1,465 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Thats So Fetch

What people ask Google about Thats So Fetch.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Thats So Fetch legit or a scam?

According to Gravity by Benchr, Thats So Fetch is a brand based in Truganina, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 621,843 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Thats So Fetch reviews: is it worth it?

Customers rate Thats So Fetch 2.3 out of 5 on Trustpilot over 1,146 reviews, 127 of them in the last twelve months: 66% give five stars, 27% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Thats So Fetch sell?

Thats So Fetch AU is an Australian online women's clothing boutique offering fashion trends including dresses, tops, bottoms, outerwear, activewear and accessories. Gravity by Benchr classifies it under Clothing, with Dresses making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Thats So Fetch expensive?

Thats So Fetch's best seller, Marcus Low Rise Jeans - Blue, sells A$69.99 on thatssofetch.com.au. 97% of the catalogue is in stock. Gravity does not track prices daily: check thatssofetch.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Thats So Fetch discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Thats So Fetch advertises on Facebook and Instagram and on Google, where its offers often run. Check thatssofetch.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Thats So Fetch?

Thats So Fetch sells on its own website, thatssofetch.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Is Thats So Fetch growing?

Not at the moment. Gravity by Benchr estimates about 183,500 visits to thatssofetch.com.au in September 2026, down 30% in a month and down 17% over three months. Thats So Fetch ranks #188 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Thats So Fetch use?

Gravity by Benchr identifies thatssofetch.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Thats So Fetch's ad budget?

Gravity by Benchr does not publish a spend figure for Thats So Fetch on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Australia?

Among Clothing brands in Australia in the Gravity by Benchr index, Thats So Fetch ranks #188 of 12,275 by estimated traffic. Its closest competitors on the same market are DressBetty, inthestyle.com, SHEINgb, Princess Polly, JustFashionNow. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Thats So Fetch.