Brand page · Clothing · Australia

Princess Polly Top 1% worldwide Top 1% in Australia Top 1% in Clothing Top 1% in Clothing in Australia
princesspolly.com.au·🇦🇺 Gold Coast MC, Australia· Shopify

Princess Polly: 2.7M visits a month, 1,764 active Meta ads, Gravity score 670.

Princess Polly — Princess Polly is an Australian online fashion boutique that sells women's clothing and fashion items. In September 2026 princesspolly.com.au drew an estimated 2.7M visits, up 3% on the month before. It ranks #6 of 12,275 Clothing brands in Australia and holds a 3.2 Trustpilot rating over 12 reviews.

princesspolly.com.au@princesspolly 2.2MFacebookTrustpilot 3.2Meta Ad Library 1,764

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
2.7M
+3% vs. August 2026
Instagram followers
2.2M
32,301 posts · @princesspolly
Trustpilot
3.2
12 reviews · 4 in 12 months
Meta ads
1,764
active · on Google since 2022
Products
33%
in stock · 5,698 collections
Rank in Australia
#6
of 12,275 in Clothing
LinkedIn
—
Data not available
Earned media value
€830.9k
per month, Instagram

Gravity score

670/ 1000 · 10 of 10 indicators rated
Brand Power650
Momentum619
Performance742

Percentiles within 26 peers: Clothing brands in Australia with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Princess Polly is an Australian online fashion boutique that sells women's clothing and fashion items.

01 · Traffic

How much traffic Princess Polly gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Princess Polly drew an estimated 2.7M visits in September 2026, up 3% on the month before and up 26% over three months.

  • Worldwide#6,643of 4.5M sites · Top 1%
  • In Australia#108of 105K sites · Top 1%
  • Clothing, worldwide#435of 459,295 brands · Top 1%
  • Clothing, Australia#6of 12,275 brands · Top 1%
Monthly visitssource Sept 2026

2.7M

estimated visits in September

1 mo ▲ +3.4%4 mo ▲ +26.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Princess Polly.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Princess Polly holds 3.2 out of 5 on Trustpilot over 12 reviews, 4 of them in the last twelve months: 58% of customers give five stars and 25% one star.

Trustpilotclaimed page · read 21 Oct 2026
3.2TrustScore · 12 reviews · 4 in 12 months
5 ★58%
4 ★0%
3 ★8%
2 ★8%
1 ★25%

Shopping & Fashion

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Princess Polly sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Princess Polly sells on Shopify, 33% of its catalogue in stock. The best seller is Donate $1 to the Butterfly Foundation, at A$1.00, followed by E-Gift Card and The Lola Mini Skirt White.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing Tops22%
Dresses15%
Skirts5%
Pants5%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing87%
Clothing Accessories4%
Jewelry4%
Shoes3%
Handbags, Wallets & Cases2%

The dominant category places Princess Polly in its comparison group.

Prices and ratingsstore data
Average rating
4.60 / 5
Rated products
78% of the catalogue
In stock
33%
Upper price quartile
US$34.87
Currency
AUD

05 · Influencers

Who talks about Princess Polly.

The creators who tag @princesspolly on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @princesspolly on Instagram, led by Qorsage (16.2K followers, 0.0% engagement).

Influencersaccounts tagging @princesspolly · Instagram
AccountProfileFollowersEngagementTagsRelationship
QQorsage@qorsageofficial · INTLFashion style luxury Creator16.2K0.0%12Tagged @princesspolly
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Princess Polly competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Princess Polly among Clothing brands in Australia. The closest is Oh Polly, then Review Australia, The Self Styler, CHARCOAL, KOOKAÏ, Blue Bungalow.

CompetitorsClothing · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Oh Pollyau.ohpolly.com
Review Australiareview-australia.com
The Self Stylertheselfstyler.com
CHARCOALcharcoalclothing.com.au
KOOKAÏkookai.com.au
Blue Bungalowbluebungalow.com.au
Competitors Gravity finds for Princess Polly. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Princess Polly with Oh Polly

07 · Company

The company behind Princess Polly.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Princess Polly is a company based in Gold Coast MC, Australia.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia · Gold Coast MC
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
princesspolly.com.au · Shopify · AUD
Catalogue
5,698 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Princess Polly

What people ask Google about Princess Polly.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Princess Polly legit or a scam?

According to Gravity by Benchr, Princess Polly is a brand based in Gold Coast MC, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 2,158,820 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Princess Polly?

Customers rate Princess Polly 3.2 out of 5 on Trustpilot over 12 reviews, 4 of them in the last twelve months: 58% give five stars, 25% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Princess Polly known for?

Princess Polly is an Australian online fashion boutique that sells women's clothing and fashion items. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Princess Polly prices: how much is it?

Princess Polly's best seller, Donate $1 to the Butterfly Foundation, sells A$1.00 on princesspolly.com.au. 33% of the catalogue is in stock. Gravity does not track prices daily: check princesspolly.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Princess Polly have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Princess Polly advertises on Facebook and Instagram and on Google, where its offers often run. Check princesspolly.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Princess Polly?

Princess Polly sells on its own website, princesspolly.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Is Princess Polly growing?

Yes. Gravity by Benchr estimates about 2,703,200 visits to princesspolly.com.au in September 2026, up 3% in a month and up 26% over three months. Princess Polly ranks #6 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Princess Polly use?

Gravity by Benchr identifies princesspolly.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Princess Polly spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Princess Polly on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Australia?

Among Clothing brands in Australia in the Gravity by Benchr index, Princess Polly ranks #6 of 12,275 by estimated traffic. Its closest competitors on the same market are Oh Polly, Review Australia, The Self Styler, CHARCOAL, KOOKAÏ. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Princess Polly.