Brand page · Decor · United Kingdom
The Rugs: 183K visits a month, 38 active Meta ads, Gravity score 535.
The Rugs — The Rugs is an online retailer that sells washable, outdoor, and living room rugs with free UK delivery and 30 days free returns. In September 2026 the-rugs.com drew an estimated 183K visits, down 3% on the month before. It ranks #67 of 13,189 Decor brands in United Kingdom and holds a 4.6 Trustpilot rating over 1,846 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Rugs is an online retailer that sells washable, outdoor, and living room rugs with free UK delivery and 30 days free returns.
01 · Traffic
How much traffic The Rugs gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Rugs drew an estimated 183K visits in September 2026, down 3% on the month before and up 24% over three months.
- Worldwide#56,499of 4.5M sites · Top 5%
- In United Kingdom#2,868of 192K sites · Top 5%
- Decor, worldwide#909of 185,686 brands · Top 1%
- Decor, United Kingdom#67of 13,189 brands · Top 1%
183K
estimated visits in September
1 mo ▼ −2.6%4 mo ▲ +24.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Rugs.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Rugs holds 4.6 out of 5 on Trustpilot over 1,846 reviews, 1,464 of them in the last twelve months: 81% of customers give five stars and 9% one star. That volume places The Rugs in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Rug Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Rugs sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Rugs sells on Shopify, 84% of its catalogue in stock. The best seller is Montana Cream & Grey Rug | 3800, at £39.90–£269.90, followed by Non Slip Rug Gripper Underlay and Montana Cream Rug | 3716C.
#1Montana Cream & Grey Rug | 3800The Rugs£39.90–£269.90In stock
#2Non Slip Rug Gripper UnderlayThe Rugs£19.90–£49.90In stock
#3Montana Cream Rug | 3716CThe Rugs£39.90–£269.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Rugs in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 17% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$113.70
- Currency
- GBP
04 · Ads
What The Rugs is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Rugs runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
‘Montana’ Ad. Let me introduce you to the gorgeous ‘Montana’ abstract rug by @the.rugs It adds a gorgeous texture that softens the space, wThe Rugs6 Oct 2026video
Can one rug completely change a room? This lounge went through a full identity crisis the second the Myshaggy rug came out of the packagingThe Rugs30 Sept 2026video
It’s the little home updates that make the biggest difference 🤍 The Montana Beige rug from @the.rugs has completely warmed up our kitchen aThe Rugs29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Casa Terra Ltdverified
Text ad20 Oct 2026Casa Terra Ltdverified
Text ad20 Oct 2026Casa Terra Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Rugs.
The creators who tag @the.rugs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @the.rugs on Instagram, led by Erin | A House On The Hill 🏠 (10.2K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EErin | A House On The Hill 🏠@ahouseonthehill_ · INTL | Decoration garden diy Creator | 10.2K | 2.1% | 2 | Tagged @the.rugs |
06 · Competitors according to Gravity
Who The Rugs competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Rugs among Decor brands in United Kingdom. The closest is Kukoon Rugs Online, then Rugs Direct, rugs2runners.co.uk, Miss Amara, Rugvista, benuta.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kukoon Rugs Onlinekukoonrugs.com | |||||||
| Rugs Directrugsdirect.co.uk | |||||||
| rugs2runners.co.ukrugs2runners.co.uk | |||||||
| Miss Amaramissamara.com.au | |||||||
| Rugvistarugvista.de | |||||||
| benuta.frbenuta.fr |
07 · Company
The company behind The Rugs.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Rugs is a company based in Aylesbury, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in December 2019. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Aylesbury
- Founded
- 2017, per LinkedIn
- Domain registered
- 14 Dec 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- the-rugs.com · Shopify · GBP
- Catalogue
- 86 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Rugs
What people ask Google about The Rugs.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Rugs legit or a scam?
According to Gravity by Benchr, The Rugs is a brand based in Aylesbury, United Kingdom: its website has existed since December 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 32,284 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Rugs reviews
Customers rate The Rugs 4.6 out of 5 on Trustpilot over 1,846 reviews, 1,464 of them in the last twelve months: 81% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Rugs?
The Rugs is an online retailer that sells washable, outdoor, and living room rugs with free UK delivery and 30 days free returns. Gravity by Benchr classifies it under Decor, with Rugs making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Rugs expensive?
The Rugs' best seller, Montana Cream & Grey Rug | 3800, sells from £39.90 to £269.90 on the-rugs.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check the-rugs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Rugs have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Rugs advertises on Facebook and Instagram and on Google, where its offers often run. Check the-rugs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Rugs?
The Rugs sells on its own website, the-rugs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Rugs?
Gravity by Benchr records a company based in Aylesbury, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in 2019, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Rugs doing well?
Yes. Gravity by Benchr estimates about 182,800 visits to the-rugs.com in September 2026, down 3% in a month and up 24% over three months. The Rugs ranks #67 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Rugs use?
Gravity by Benchr identifies the-rugs.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Rugs spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Rugs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, The Rugs ranks #67 of 13,189 by estimated traffic. Its closest competitors on the same market are Kukoon Rugs Online, Rugs Direct, rugs2runners.co.uk, Miss Amara, Rugvista. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Rugs.