Brand page · Decor · United Kingdom
Rugs Direct: 298K visits a month, 56 active Meta ads, Gravity score 621.
Rugs Direct — RugsDirect Online is an online retailer that sells a wide selection of rugs in both Traditional and Modern styles, offering various colours, patterns and designs. In September 2026 rugsdirect.co.uk drew an estimated 298K visits, up 41% on the month before. It ranks #35 of 13,189 Decor brands in United Kingdom and holds a 4.2 Trustpilot rating over 1,867 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
RugsDirect Online is an online retailer that sells a wide selection of rugs in both Traditional and Modern styles, offering various colours, patterns and designs.
01 · Traffic
How much traffic Rugs Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rugs Direct drew an estimated 298K visits in September 2026, up 41% on the month before and up 34% over three months.
- Worldwide#37,704of 4.5M sites · Top 1%
- In United Kingdom#1,902of 192K sites · Top 1%
- Decor, worldwide#559of 185,686 brands · Top 1%
- Decor, United Kingdom#35of 13,189 brands · Top 1%
298K
estimated visits in September
1 mo ▲ +41.1%4 mo ▲ +34.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rugs Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rugs Direct holds 4.2 out of 5 on Trustpilot over 1,867 reviews, 687 of them in the last twelve months: 72% of customers give five stars and 12% one star. That volume places Rugs Direct in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Rug Store Interior Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rugs Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rugs Direct sells on Shopify, 100% of its catalogue in stock. The best seller is Anti-Slip Rug Underlay, at £20.52–£237.56, followed by Stain Protector For Rugs Carpet and Fabric Rug and California 640 Grey Rug.
#1Anti-Slip Rug UnderlayRugs Direct£20.52–£237.56In stock
#2Stain Protector For Rugs Carpet and Fabric RugRugs Direct£16.99In stock
#3California 640 Grey RugRugs Direct£56.99–£231.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rugs Direct in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 5% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$232.94
- Currency
- GBP
04 · Ads
What Rugs Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rugs Direct runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since February 2023 (image, text, video).
Rustic Textures RUS05 Beige Grey RugRugs Direct8 Oct 2026image
Nasty 101595 Silver RugRugs Direct8 Oct 2026image
10% off your first rug. Use code SAVE10.Rugs Direct8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rugs Direct Online Limitedverified
Text ad20 Oct 2026Rugs Direct Online Limitedverified
Text ad20 Oct 2026Rugs Direct Online Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rugs Direct.
The creators who tag @rugsdirectuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rugsdirectuk on Instagram, led by 𝐋𝐢𝐥𝐥𝐲 𝐖𝐞𝐥𝐥𝐬 🪩 (14.9K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐋𝐢𝐥𝐥𝐲 𝐖𝐞𝐥𝐥𝐬 🪩@lillyswatercolours · 🇬🇧 GB | Decoration garden diy Creator | 14.9K | 1.8% | 5 | Tagged @rugsdirectuk |
06 · Competitors according to Gravity
Who Rugs Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rugs Direct among Decor brands in United Kingdom. The closest is Kukoon Rugs Online, then Rugs USA, Incredible Rugs and Decor, Volero, Rug Online Store BENUTA, rugs.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kukoon Rugs Onlinekukoonrugs.com | |||||||
| Rugs USArugsusa.com | |||||||
| Incredible Rugs and Decorincrediblerugsanddecor.com | |||||||
| Volerovolero.nl | |||||||
| Rug Online Store BENUTAbenuta.co.uk | |||||||
| rugs.co.ukrugs.co.uk |
07 · Company
The company behind Rugs Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rugs Direct is a company based in Watlington, United Kingdom, on a domain registered in January 1997. It employs about 8 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Watlington
- Founded
- Data not available
- Domain registered
- 23 Jan 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn · 2-10
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rugsdirect.co.uk · Shopify · GBP
- Catalogue
- 2,706 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rugs Direct
What people ask Google about Rugs Direct.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rugs Direct a legit company?
According to Gravity by Benchr, Rugs Direct is a brand based in Watlington, United Kingdom: its website has existed since January 1997, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 6,457 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Rugs Direct reviews: is it worth it?
Customers rate Rugs Direct 4.2 out of 5 on Trustpilot over 1,867 reviews, 687 of them in the last twelve months: 72% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Rugs Direct sell?
RugsDirect Online is an online retailer that sells a wide selection of rugs in both Traditional and Modern styles, offering various colours, patterns and designs. Gravity by Benchr classifies it under Decor, with Rugs making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Rugs Direct expensive?
Rugs Direct's best seller, Anti-Slip Rug Underlay, sells from £20.52 to £237.56 on rugsdirect.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check rugsdirect.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Rugs Direct have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rugs Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check rugsdirect.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rugs Direct?
Rugs Direct sells on its own website, rugsdirect.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Rugs Direct?
Gravity by Benchr records a company based in Watlington, United Kingdom, whose domain was registered in 1997, with 8 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rugs Direct growing?
Yes. Gravity by Benchr estimates about 298,500 visits to rugsdirect.co.uk in September 2026, up 41% in a month and up 34% over three months. Rugs Direct ranks #35 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rugs Direct use?
Gravity by Benchr identifies rugsdirect.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Rugs Direct spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rugs Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Rugs Direct ranks #35 of 13,189 by estimated traffic. Its closest competitors on the same market are Kukoon Rugs Online, Rugs USA, Incredible Rugs and Decor, Volero, Rug Online Store BENUTA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rugs Direct.